the building blocks of a shopper oriented pricing strategy

SHOPPER MARKETING: How to increase purchase decisions at the point of sale

SHOPPER MARKETING: How to increase purchase decisions at the point of sale

... typically also had a history of innovative leadership in the adoption of other new approaches and methods Many also had advantages in the Bringing Shopper into Category Management 31 availability ... driving the emergence of shopper marketing? Some of these reasons are the same as those that led to the introduction of category management almost 20 years ago At the heart of any new management ... way for the next wave – the availability of the first PC-based tools that analysed POS data to measure the results of retail decisions The development and widespread adoption of shelf space management...

Ngày tải lên: 07/04/2014, 12:41

257 1,1K 3
báo cáo khoa học: " Using the theory of planned behaviour as a process evaluation tool in randomised trials of knowledge translation strategies: A case study from UK primary care" pot

báo cáo khoa học: " Using the theory of planned behaviour as a process evaluation tool in randomised trials of knowledge translation strategies: A case study from UK primary care" pot

... was calculated as the mean of all items contributing to the construct Cronbach’s alpha was used to ascertain the reliability of each of the scales If reliability was lower than 0.7, an exploratory ... intention and behaviour, because the behaviour data were at a practice level, a summary measure of intention for each practice had to be calculated This was generated in two ways – by taking the mean ... fidelity of implementation; mechanisms, mediators, and the process of change; acceptability) and often encompass a range of methods [17-19] There are few RCTs of professional behaviour change strategies...

Ngày tải lên: 10/08/2014, 10:23

9 368 0
Marketing a country promotion as a tool for attracting foreign investment docx

Marketing a country promotion as a tool for attracting foreign investment docx

... Investment Canada alone was an image -building activity Investment Canada's first annual report stated the need to change Canada's investment image: "Canada has always had much to offer investors, ... further that one cannot rely on the factual recall technique that assumes that factual recall of advertising leads to attitudinal and behavioral changes, which by themselves are an adequate measure ... concerns the relevant standard of effectiveness: increases in sales, or increases in an intermediate measure other than final sales Among the measures that are often advocated as appropriate intermediate...

Ngày tải lên: 14/08/2014, 23:20

204 418 0
Development of high speed video imaging as a process analytical technology (PAT) tool

Development of high speed video imaging as a process analytical technology (PAT) tool

... non-disintegrating tablets can stick to the mucosa of the gastrointestinal tract, releasing drug to a small area of mucosa and causing mucosal damage of the gastrointestinal tract Comparatively, multiparticulates ... orthogonal direction to the camera The tracer particles on the illuminated plane scatter laser light and are captured by the camera (Raffel et al., 2007) In the early days of using film cameras for ... insert (AAI) is added between the air distribution plate and the swirl air accelerator AAIs of different diameters can 17     be selected to tune the divergence of the air stream AAIs with smaller...

Ngày tải lên: 11/09/2015, 10:00

208 348 0
Fermentation as a Method of Food Processing ppt

Fermentation as a Method of Food Processing ppt

... cultures of lactic acid bacteria had a wider range of activity against mutagens than those produced with a single strain of lactic acid bacteria (Tamai et al., 1995) Antimutagenic properties of the ... German salami (smoked), Italian salami, Lebanon bologna (sausage), Longaniza (sausage), and Teewurst are typical fermented meat products of Europe While paak made of fish and cereal by lactic acid ... slurry Lactic acid bacteria at the final stage The dominant species in the tef fermentation was Lactobacillus plantarum at a final level of approximately 108 cfu/g (Table 6) At 25°C only L plantarum...

Ngày tải lên: 24/03/2014, 04:20

65 539 0
Báo cáo khoa học: "A PROLOG IMPLEMENTATION OF LEXICAL LANGUAGE FUNCTIONAL PROCESSING GRAMMAR SYSTEM AS A BASE FOR A NATURAL" pdf

Báo cáo khoa học: "A PROLOG IMPLEMENTATION OF LEXICAL LANGUAGE FUNCTIONAL PROCESSING GRAMMAR SYSTEM AS A BASE FOR A NATURAL" pdf

... to the fact that using LFG as syntactic base for IRT - and not the categorial syntax of Kamp - the ~raveling of the thematic relations in a sentence is already accomplished in f-structure Therefore ... relations of a sentence But what about the logical relations? Recall that each clause has a unique head end that the functional features of each phrase are identified with those of its head For ... e~mple the features of the verb become features of the VP end the features of the VP become features of S The ~llqueness principle guarantees that any subject that the clause contains will have the...

Ngày tải lên: 24/03/2014, 05:21

6 476 0
Báo cáo y học: " What work has to be done to implement collaborative care for depression? Process evaluation of a trial utilizing the Normalization Process Model" doc

Báo cáo y học: " What work has to be done to implement collaborative care for depression? Process evaluation of a trial utilizing the Normalization Process Model" doc

... received Analysis of the data for this paper Data analysis was led by the lead author Two sets of data were entered into the analysis: the pre-trial data that was obtained from interviews and focus ... manager) and a component that impacts on the professionals and the practice (e.g., feedback of patient information to the GP, changes in practice organisation) In a standard, individually randomised ... preparation of both case managers and supervisors These include how to engage the patient and explain both the systematic nature of the approach to care (particularly the regular assessment of severity...

Ngày tải lên: 11/08/2014, 05:21

11 435 0
báo cáo khoa học: " Implementing and evaluating a regional strategy to improve testing rates in VA patients at risk for HIV, utilizing the QUERI process as a guiding framework: QUERI Series" pptx

báo cáo khoa học: " Implementing and evaluating a regional strategy to improve testing rates in VA patients at risk for HIV, utilizing the QUERI process as a guiding framework: QUERI Series" pptx

... importance of changing their practice regarding HIV testing, and further motivate them to so Social marketing entails the development of a shared buy-in to the overall goal of the behavior change and ... [11,16] Furthermore, at the time of HIV diagnosis half of the veterans have advanced levels of immune suppression These veterans have, on average, 3.7 years of VA care before their HIV is diagnosed ... 6-step/4-phase framework to the development and implementation of a Table 1: The VA Quality Enhancement Research Initiative (QUERI) The U.S Department of Veterans Affairs' (VA) Quality Enhancement Research...

Ngày tải lên: 11/08/2014, 05:22

13 341 0
báo cáo khoa học: " What work has to be done to implement collaborative care for depression? Process evaluation of a trial utilizing the Normalization Process Model" potx

báo cáo khoa học: " What work has to be done to implement collaborative care for depression? Process evaluation of a trial utilizing the Normalization Process Model" potx

... received Analysis of the data for this paper Data analysis was led by the lead author Two sets of data were entered into the analysis: the pre-trial data that was obtained from interviews and focus ... manager) and a component that impacts on the professionals and the practice (e.g., feedback of patient information to the GP, changes in practice organisation) In a standard, individually randomised ... preparation of both case managers and supervisors These include how to engage the patient and explain both the systematic nature of the approach to care (particularly the regular assessment of severity...

Ngày tải lên: 11/08/2014, 16:20

11 350 0
báo cáo khoa học: " Implementing and evaluating a regional strategy to improve testing rates in VA patients at risk for HIV, utilizing the QUERI process as a guiding framework: QUERI Series" docx

báo cáo khoa học: " Implementing and evaluating a regional strategy to improve testing rates in VA patients at risk for HIV, utilizing the QUERI process as a guiding framework: QUERI Series" docx

... importance of changing their practice regarding HIV testing, and further motivate them to so Social marketing entails the development of a shared buy-in to the overall goal of the behavior change and ... [11,16] Furthermore, at the time of HIV diagnosis half of the veterans have advanced levels of immune suppression These veterans have, on average, 3.7 years of VA care before their HIV is diagnosed ... 6-step/4-phase framework to the development and implementation of a Table 1: The VA Quality Enhancement Research Initiative (QUERI) The U.S Department of Veterans Affairs' (VA) Quality Enhancement Research...

Ngày tải lên: 11/08/2014, 16:21

13 588 0
Matrix pencil method as a signal processing technique performance and application on power systems signals

Matrix pencil method as a signal processing technique performance and application on power systems signals

... represents the ith parameter estimate statistical sample using MPM, n is the number of statistical samples, µ is the estimate’s mean and σ is the variance of the estimate The mean, µ can be estimated ... SVD, matrix inverse method and eigenvalue method These methods are available in the base package of LabVIEW and hence, no additional software packages have been employed 16 Chapter Performance of ... estimate the mean and variance of the results of MPM by comparing the result with the true value that was simulated Using a fairly large number of statistical samples (five hundred in our case), the...

Ngày tải lên: 01/10/2015, 17:27

105 508 0
Lab Linux phan I, II Installing Linux as a Server

Lab Linux phan I, II Installing Linux as a Server

... packages có tên samba rpm –qa samba* => liệt kê packages có tên bắt đầu samba rpm –qa | grep samba => liệt kê packages có tên ch a samba rpm –qd samba => liệt kê files tài liệu liên quan đến samba ... a Cao, Q.1, TP.HCM Tel: (84-8) 38244041 – 0989012418 www.athena.edu.vn - Bạn liệt kê danh sách packages cài đặt (Installed packages) danh sách packages dùng cho bạn download (Available packages) ... TẠO QUẢN TRỊ VÀ AN NINH MẠNG ATHENA Bis Đinh Tiên Hoàng, P a Cao, Q.1, TP.HCM Tel: (84-8) 38244041 – 0989012418 www.athena.edu.vn Bài Lab 2: Package Management - Redhat Package Manager (RPM) công...

Ngày tải lên: 13/09/2012, 10:21

99 1K 6
Báo cáo y học: " Self-reported sickness absence as a risk marker of future disability pension. Prospective findings from the DWECS/DREAM study 1990-2004"

Báo cáo y học: " Self-reported sickness absence as a risk marker of future disability pension. Prospective findings from the DWECS/DREAM study 1990-2004"

... used to analyse the associations between the risk factors and the outcome variable The analysis was performed in three stages: initially, analysis was performed to establish the association between ... Ministry of Employment, the Ministry of Social Affairs and the Ministry of Education DWECS was conducted in 1990, and featured a random sample drawn from the Central Population Register of Denmark of ... Additional analysis treating days of sickness absence during 1990 as a continuous variable showed a clear trend of increase in disability pension risk with increase in absence days/yr A 10-day increase...

Ngày tải lên: 26/10/2012, 10:03

6 578 0
Báo cáo y học: "An Avian Connection as a Catalyst to the 1918-1919 Influenza Pandemic"

Báo cáo y học: "An Avian Connection as a Catalyst to the 1918-1919 Influenza Pandemic"

... mammalian hosts These animals, usually pigs, act as a transformer or converters; creating a strain that can more readily infect humans Pigs can be infected with both avian and human influenza ... pigs and humans Some of these human and avian influenza viruses might become adapted to pigs and circulate in that population The cocirculation of the viruses in swine, avian and human populations ... prove The case against swine in transmitting the avian influenza is not proven either One, how does an intestinal virus change to that of a respiratory airborne-virus that is adapted to the mammalian...

Ngày tải lên: 02/11/2012, 11:12

4 520 0
Life as a Ghost

Life as a Ghost

... straight away without stopping at a petrol station After having talked and talked and talked, and when I finally managed to dismiss her with fake half-promises and sat back into my car at last ... through the gap between the two highways and fall back on my feet on the other side of the security plank There was the police-car with the flashing blue lights standing on the other side of the ... For a start I started thinking What was I? I always thought that thinking is what happens in the brain, and the brain is made of cells which are made of molecules Now it seems I wasn’t made of...

Ngày tải lên: 07/11/2012, 09:08

11 452 0
Vcd as a stimulating factor to increase the young learners’ time-on-task

Vcd as a stimulating factor to increase the young learners’ time-on-task

... perceived easily by viewers - and language learners The speakers in dialogues can be seen and heard; other participants in the situation can be seen The language learner can readily see the ages of the ... teaching approaches: the oral-situational approach, the notional-functional approach, and the communicative approach, which are based on the three above language theories, respectively According ... (2005), the oral-situational approach is based on a behaviorist learning theory, that is, it assumes that language learning is habit formation and over learning Grammatical structures are carefully...

Ngày tải lên: 07/11/2012, 14:44

45 516 0
Flavor enhancement as a tool for increasing pleasantness and intakeof a snack product among the elderly

Flavor enhancement as a tool for increasing pleasantness and intakeof a snack product among the elderly

... PEA) and liking of the vanilla beverage at any phase of the study The aim of the present study was to examine the effects of heightened aroma concentration on the pleasantness and intake of a ... Preliminary data analysis revealed no significant main effects and only one significant interaction of day and aroma on the pleasantness ratings of the young, implicating an increase in pleasantness of ... first and half ate the heightened aroma samples first The subjects were asked to rate one sample a day at any time of the day they wanted Similarly to the tasting sessions, As the final task in the...

Ngày tải lên: 03/04/2013, 21:06

10 599 1
Stability and in vivo evaluation of pullulan acetate as a drug nanocarrier

Stability and in vivo evaluation of pullulan acetate as a drug nanocarrier

... with a UV detector at 232 nm The main pharmacokinetic parameters were calculated by DAS 1.0 (Anhui, China) program Bioavailability (BA) is a measurement of the rate and extent of a therapeutically ... 2009): ((AUC ) × Dose ) × 100% ((AUC ) × Dose ) A BA R = B B A where AUC is the area under the curve Statistical analysis All data are presented as a mean value with its standard deviation indicated ... therapeutically active drug that reaches the systemic circulation and is available at the site of action When a medication is administered intravenously, its bioavailability is 100% When the standard consists...

Ngày tải lên: 23/04/2013, 21:38

7 391 0
grey water reuse as a sustainable alternative resouree

grey water reuse as a sustainable alternative resouree

... greywater practices Greywater reuse within the home addresses the issue of water conservation particularly in water stressed areas and broadly addresses the sustainability of an alternative water ... GREYWATER QUANTITY The quantity of greywater available for reuse in a household may be estimated from the daily household consumption The consumption for a typical home in WA, Australia and Malaysia ... resource for the household where the water is utilised at the source generated The areas of concern in reusing greywater are the potential health threat and the adverse effect on the plants and the soil...

Ngày tải lên: 25/04/2013, 08:20

7 369 0
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