... The Art of Public Relations 55 satisfaction, and public- opinion surveys to measure the success of their programs. Ideally, the first survey is performed before the campaign begins, with the ... to measure the success of a campaign, a proven approach is not the number of times a particular audience received a particular message, but rather the quality of the message and the target ... understanding of the public makes it an art. The need to have a strong grasp of the corporate mission is underscored by behavior. The public relations professional must understand the messages...
Ngày tải lên: 07/07/2014, 12:20
Bạn có muốn tìm thêm với từ khóa: