strategy how to approach shopper marketing

... contents of the book are divided into three parts: Definition: what is shopper marketing? Strategy: how to approach shopper marketing? Execution: what is shopper marketing in action? Marketers, ... Collaborating to ensure shopper marketing execution John Wilkins 149 25 Putting the shopper into your marketing strategy Matt Nitzberg 153 Introduction 153; Successful shopper marketing programmes ... in-store media have to play? 11; Strategy three: enticement 11; The shopper: same person, different context 12 Shopper marketing: the discipline, the approach Jim Lucas 13 3Ss approach 14; Go -to- market...

Ngày tải lên: 07/04/2014, 12:41

... page can make users stop and think unnecessarily, like names of things, and links and buttons that aren’t obviously clickable As a rule, people don’t like to puzzle over how to things The fact ... obviously clickable is also important Ways to this would be to use conventions such as buttons or blue underlined text What shouldn’t visitors have to think about? Where am I? Where should I ... products, just a link that lists the products I go to the product list page I see a button that tells me to click it to order their products I click the button They don’t sell my item, even though the...

Ngày tải lên: 06/03/2013, 09:03

... Types “Tom Clancy” Clicks “Go” After all, why should I have to think about how I want to search? And even worse, why should I have to think about how the site’s search engine wants me to phrase ... bookstore sites, before I search for a book I first have to think about how I want to search.2 MOST BOOKSTORE SITES Let’s see “Quick Search.” That must be the same as “Search,” right? Do I have to ... Throughout the book, I’ve tried to avoid constant references to “the user” and “users.” This is partly because of the tedium factor, but also to try to get you to think about your own experience...

Ngày tải lên: 25/03/2014, 12:20

... Types “Tom Clancy” Clicks “Go” After all, why should I have to think about how I want to search? And even worse, why should I have to think about how the site’s search engine wants me to phrase ... bookstore sites, before I search for a book I first have to think about how I want to search.2 MOST BOOKSTORE SITES Let’s see “Quick Search.” That must be the same as “Search,” right? Do I have to ... Throughout the book, I’ve tried to avoid constant references to “the user” and “users.” This is partly because of the tedium factor, but also to try to get you to think about your own experience...

Ngày tải lên: 27/06/2014, 00:20

... Throughout the book, I’ve tried to avoid constant references to “the user” and “users.” This is partly because of the tedium factor, but also to try to get you to think about your own experience ... wrong thing How can I convince them otherwise?” [ ix ] Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition Don’t Make Me Think!: A Common Sense Approach to Web U Prepared ... subscribe to our newsletter, and it doesn’t seem to matter to him that 10% of our subscribers now happen to be named “Barney Rubble.” > The “lost” chapters There were two chapters I wanted to include...

Ngày tải lên: 14/08/2014, 10:22

... Types “Tom Clancy” Clicks “Go” After all, why should I have to think about how I want to search? And even worse, why should I have to think about how the site’s search engine wants me to phrase ... bookstore sites, before I search for a book I first have to think about how I want to search.2 MOST BOOKSTORE SITES Let’s see “Quick Search.” That must be the same as “Search,” right? Do I have to ... site, your job is to get rid of the question marks [ 13 ] Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition Don’t Make Me Think!: A Common Sense Approach to Web U Prepared...

Ngày tải lên: 14/08/2014, 10:22

... should be able to point at the different areas of the page and say, “Things I can on this site!” “Links to today’s top stories!” “Products this company sells!” “Things they’re eager to sell me!” ... of the 2000 campaign, he told George W Bush, “I have to say, Governor, in contrast to [your Web site], it’s easy to find everything on mine [Chuckles.] It’s pretty tough to use yours! Yours is ... happy talk when we see it: It’s the introductory text that’s supposed to welcome us to the site and tell us how great it is, or to tell us what we’re about to see in the section we’ve just entered...

Ngày tải lên: 14/08/2014, 10:22

... when you’re just too frustrated to keep looking [ 55 ] Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition Don’t Make Me Think!: A Common Sense Approach to Web U Prepared ... take to heart everything they have to say about search [ 67 ] Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition Don’t Make Me Think!: A Common Sense Approach to Web ... they at the top And unless you’ve worked out top -to- bottom navigation from the beginning, it’s very hard to graft it on later and come up with something consistent The moral? It’s vital to have sample...

Ngày tải lên: 14/08/2014, 10:22

... different markets October 1998 October 1999 [ 81 ] Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition Don’t Make Me Think!: A Common Sense Approach to Web U Prepared ... button next to the search box, instead of centered below it [ 91 ] Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition Don’t Make Me Think!: A Common Sense Approach to ... “You are here” indicators, which show you where you are in the context of the site’s hierarchy, Breadcrumbs only show you the path from the Home page to where you are.11 (One shows you where you...

Ngày tải lên: 14/08/2014, 10:22

... Krug”) In addition to these concrete needs, the Home page also has to meet a few abstract objectives: > Show me what I’m looking for The Home page needs to make it obvious how to get to whatever I ... page I should be able to say with confidence: > Here’s where to start if I want to search > Here’s where to start if I want to browse > Here’s where to start if I want to sample their best stuff ... goes to the opposite extreme: It’s too long www.onvia.com [ 104 ] Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition Don’t Make Me Think!: A Common Sense Approach to...

Ngày tải lên: 14/08/2014, 11:20

... is, how I decide what to search for or what category to choose? A successful Home page has to tell me what the site is and show me where to start [ 119 ] Don’t Make Me Think!: A Common Sense Approach ... have to make literal sense to be effective, as long as they seem to make sense MY VERSION #3 I also tried another version where I took out the numbers (1, 2, 3), to eliminate the temptation to ... are a waste of time, and how to avoid them Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition Don’t Make Me Think!: A Common Sense Approach to Web U Prepared for dougbolin@mac.com,...

Ngày tải lên: 14/08/2014, 11:20

... never too early to start showing your design ideas to users, beginning with your first rough sketches Designers are often reluctant to show work in progress, but users may actually feel freer to ... done We have a lot to do, and I’m going to try to keep us moving, but we’ll try to make sure that it’s fun, too It’s important to mention this, because it will seem rude not to answer their questions ... questions to get a feel for who they are and how they use the Internet It gives them a chance to loosen up a little and gives you a chance to show that you’re going to be listening attentively to what...

Ngày tải lên: 14/08/2014, 11:20

... going to become ubiquitous, it’s going to have to be easier to Screen readers and other adaptive technologies have to get smarter, the tools for building sites (like Macromedia Dreamweaver) have to ... registration form with tons of fields may be enough to cause some people’s reserve to plunge instantly to zero I’m out of here [ 163 ] Don’t Make Me Think!: A Common Sense Approach to Web Usability, ... floats by with buttered toast strapped to its back Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition Don’t Make Me Think!: A Common Sense Approach to Web U Prepared for...

Ngày tải lên: 14/08/2014, 11:20

... Think! A Common Sense Approach to Web Usability [ 184 ] Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition Don’t Make Me Think!: A Common Sense Approach to Web U Prepared ... design idea Trying to understand that good intention is often the best way to figure out how to make your case for a different approach That’s all, folks As Bob and Ray used to say, “Hang by your ... practice examples—about how to design to prevent user errors from happening, and to help them recover painlessly when they [ 189 ] Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second...

Ngày tải lên: 14/08/2014, 11:20

... went back to testing my program The day seemed to really drag on I had plenty of work and no reason to be anything but busy Somehow time stood still or appeared to so Finally it came time to quit ... on one glass found in the townhouse of Kathy Pendleton belonged to her That wasn't too startling The fingerprints on the other glass belonged to none other than Senator Collins Perhaps the affair ... soon.” “I hope you're right.” “If you want to stop over for a brew, come on over.” “Thanks, but not tonight I'm not up to it, Tom.” “I'll talk to you in a few days Hang in there!” “So long.”...

Ngày tải lên: 06/11/2012, 17:32

... deliberate judgment how to act? Emotivational goals Want to get back at someone? Want to find out what would be the best way to deal with the event? Want to hurt someone? Want to find out who or ... related to customers’ responses to service failure Prior research on the effect of anger on customers’ behavioral intentions shows that when anger increases, customers are more likely to complain ... Also, dissatisfied customers attempt to understand why the service failure has occurred Thus, dissatisfaction may serve to encourage customers to find out what has happened and to examine who or...

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Ngày tải lên: 06/10/2013, 17:28