strategic planning in contemporary marketing

... involves deciding on marketing strategies that will help the company attain its overall strategic objectives a Marketing analysis b Marketing planning c Marketing control d Marketing implementation ... of the following are ways that marketing plays a key role in the company’s strategic planning EXCEPT: a marketing provides a guiding philosophy 28 b marketing is the only discipline that can ... considering its opportunities and threats is called: a marketing analysis b marketing planning c marketing control d marketing implementation Answer: (a) Difficulty: (3) Page: 65 56 involves...

Ngày tải lên: 01/07/2014, 21:11

... regarding the utility of planning, "It is strategic thinking and acting that are important, not strategic planning. " He says that any strategic planning activity that gets in the way of strategic ... for long-range planning There are major differences between strategic planning Strategic Planning in the University and garden variety long-range planning First, strategic planning is much more ... decision-making and problem-solving skills, not their skills in mentoring, coaching and helping others learn (p.345) Strategic Planning in the University 10 Characterizing the implementation of a sound planning...

Ngày tải lên: 02/04/2015, 15:12

... engage in the strategic planning process It has been suggested that competence in strategic planning may determine the degree to which firms become involved in the strategic planning process (Higgins ... contributing to the total strategic planning effort 638 W E Hopkins and S A Hopkins Planning intensity and performance in banks With respect to firms in the banking industry, many have diversified into ... asked to indicate on the survey whether or not their bank was actively involved in strategic planning, and how long they have had a strategic planning system in place Strategic planning intensity...

Ngày tải lên: 16/02/2014, 11:20

... standards as a single system originally designed to cover all manufacturing in service industries, and education and training [2,6] In addition, ISO 9000 is a series of generic international standards ... choose the best strategic planning among four alternative choices A fast model (planning in – years) is to change quickly a strategy in university development for COE in higher education In this case, ... management A slow model (planning in 5-6 years) is very slow to progress a strategic planning since there are many objectives and subjective factors that make a planning different to apply ISO...

Ngày tải lên: 05/03/2014, 14:20

... influence U.S Navy strategic planning / John Gordon IV [et al.] p cm Includes bibliographical references ISBN 978-0-8330-4562-1 (pbk : alk paper) United States Navy Planning Strategic planning United ... Coal consumption in China has roughly kept pace with China’s economic growth, increasing by 80 percent since 2000 and 2,000 percent since China’s last publicly released coal survey in 1992 Several ... is China’s increasing westward strategic orientation into Central Asia and the Middle East In the near to medium term (i.e., from today through approximately 2020), China will increase its involvement...

Ngày tải lên: 23/03/2014, 02:20

... European Advances in Consumer Research, 2, 329–336 Belinoff, R (1995) Branding: Confessions of a social marketing man Social Marketing Quarterly, 2, 46–47 FEAR APPEALS IN SOCIAL MARKETING 979 Benet, ... relationship marketing: Towards a paradigm shift in marketing Management Decisions, 32, 4–20 FEAR APPEALS IN SOCIAL MARKETING 981 Grönroos, C (1995) Relationship marketing: The strategy continuum Journal ... Social Marketing FEAR APPEALS IN SOCIAL MARKETING 983 Macpherson, T., & Lewis, T (1998) New Zealand drink-driving statistics: The effectiveness of road safety television advertising Marketing Bulletin,...

Ngày tải lên: 23/03/2014, 03:20

... same individuals) and information is shared, allowing for ongoing self-informing and self-correcting activities External Environment Public mandates Internal Environment University System strategic ... emerged: hire more faculty, emphasizing those with training in core public health disciplines; and begin the complex academic planning and curriculum development process In 2005, the department of five ... these strategic planning efforts that had defined, justified and effectively conveyed the value of these initiatives to key decision-makers at critical times in the planning process By following...

Ngày tải lên: 18/06/2014, 17:20

... “traditional” retail marketing instruments on their online shops and often without innovative Internet-based marketing instruments such as personalization or content and information offering Additionally, ... Evolution of the Theory and Practice of Marketing in Light of Information Technology,” is a theoretical examination of the place of e -marketing in the marketing theory literature This Italian author ... of interdisciplinary papers on the topic of e -marketing The Internet and the Web continue to evolve at a rapid pace Examples of innovative applications of these technologies in the domain of marketing...

Ngày tải lên: 21/06/2014, 03:20

... of information and entertainment scores Scores 4.00 Nazar Nazar 3.80 Rediff Rediff Indiafm Entertainment 3.60 Indiafm 3.40 Mapsofindia Mapsofindia Mean Mean 3.20 Indianinfoline Indiainfoline ... graphics/pictures HEDONIC EVALUATION OF INVOLVEMENT Interest I1 Exciting/Unexciting I2 Interesting/Boring I3 Fascinating/Ordinary Appeal POSITIVE AFFECT Affect A1 A2 Appealing/Unappealing Desirable/Undesirable ... significant in generating positive affect in high information sites, whereas hedonic evaluation is more significant in generating positive affect in high entertainment sites An interesting result obtained...

Ngày tải lên: 21/06/2014, 03:20

... openings in the industry Then came the Internet and threatened to push the days of white envelopes to oblivion In India, a forerunner in ushering in the change in the way one looks at job hunting ... conclude by assessing Naukri.com’s marketing strategy during initial (1997-2000) and recent (2001-2004) time periods Copyright © 2006, Idea Group Inc Copying or distributing in print or electronic ... platform where, in 20 years’ time, every Indian who is looking for a job can find one.” In March 1997, as the influence of the Internet was beginning to grow in India, Naukri.com was launched as a...

Ngày tải lên: 21/06/2014, 03:20

... been discontinued Innovative Mailing Instead of sending out plain brochures to corporate clients, the marketing team at Naukri.com has an innovative theme-based direct mailing For instance, it ... targeting sales of between Rs 400 million and Rs 450 million over sales of Rs 220 million in 2003–04.”8 Marketing Strategy of Naukri.com Initial Marketing Strategy (1997–2000) The initial marketing ... is not a question of making a sale once and not seeing them again It is not like, say for instance, advertising in print, where there is not that hand holding, being in touch with clients.” The...

Ngày tải lên: 21/06/2014, 03:20

... putting the product into the shopping cart and moving to the checkout in order to pay for the item In online environments, this usually involves entering personal details, billing and delivery information, ... business 2: Prepurchase Interactions 6: Post-TCE Evaluation Reaching a site, browsing, assessing trustworthiness, searching for, and reading product information Review of experiences and revising ... assessing the information quality of information-intensive e-commerce environments The WebQUAL instrument is being iteratively refined by applying and adapting it to a variety of e-commerce domains...

Ngày tải lên: 21/06/2014, 03:20

... (2000) Principles of Internet marketing Cincinnati, OH: Southwestern College Publishing Kania, D (2000) Branding.com: Online branding for marketing success Chicago: NTC Business Books, American Marketing ... paper, as a strategic guide to aid in engaging, retaining, transacting, and sustaining new customers every day References Aaker, D A (2002) The Internet as integrator: Fast brand building in slow ... the following: • relations and communication • customers • marketing research • marketing management • marketing performance Copyright © 2006, Idea Group Inc Copying or distributing in print or...

Ngày tải lên: 21/06/2014, 03:20

... Group Inc Copying or distributing in print or electronic forms without written permission of Idea Group Inc is prohibited 202 Andreini Distribution At the beginning the Internet seemed the instrument ... Exploring the implications of the Internet for consumer marketing Journal of the Academy of Marketing Science, 25(4), 329–346 Copyright © 2006, Idea Group Inc Copying or distributing in print or ... clash in Internet marketing: Implications for marketing practices In Handbook on electronic commerce Berlin: Springer-Verlag Schlosser, A., & Kanfer, A (1999) Current advertising on the Internet:...

Ngày tải lên: 21/06/2014, 03:20

... Strategies According to the findings of recent research on the preference of standardized/ localized marketing communications in international marketing, fully standardized marketing communications are ... companies continue to be more constrained than larger companies on the Internet Diverse low-cost methods for online advertising are available online (e.g., indexing in diverse search engines), but ... local marketing efforts in order to avoid potential conflicts between local e -marketing communications and the global brand (Eid, Copyright © 2006, Idea Group Inc Copying or distributing in print...

Ngày tải lên: 21/06/2014, 03:20

... openings in the industry Then came the Internet and threatened to push the days of white envelopes to oblivion In India, a forerunner in ushering in the change in the way one looks at job hunting ... conclude by assessing Naukri.com’s marketing strategy during initial (1997-2000) and recent (2001-2004) time periods Copyright © 2006, Idea Group Inc Copying or distributing in print or electronic ... platform where, in 20 years’ time, every Indian who is looking for a job can find one.” In March 1997, as the influence of the Internet was beginning to grow in India, Naukri.com was launched as a...

Ngày tải lên: 21/06/2014, 13:20

... communications Businesses collect information with consumers knowingly providing the information (i.e., through filling out online forms) or unknowingly (i.e., online behavior tracking, use of store ... in Figure Marketing communications’ role in building relationships Future Interactions Trust Communications Commitment Copyright © 2006, Idea Group Inc Copying or distributing in print or electronic ... as visiting a firm’s Web site, sending a firm e-mail, receiving opt -in newsletters, filling out forms, engaging in text messaging with service personnel, tracking a package, or responding to a...

Ngày tải lên: 21/06/2014, 13:20

... (2000) Principles of Internet marketing Cincinnati, OH: Southwestern College Publishing Kania, D (2000) Branding.com: Online branding for marketing success Chicago: NTC Business Books, American Marketing ... paper, as a strategic guide to aid in engaging, retaining, transacting, and sustaining new customers every day References Aaker, D A (2002) The Internet as integrator: Fast brand building in slow ... the following: • relations and communication • customers • marketing research • marketing management • marketing performance Copyright © 2006, Idea Group Inc Copying or distributing in print or...

Ngày tải lên: 21/06/2014, 13:20

... investment (Kotler, 1984) In particular, marketing deals with this variable during determination of price, change in price of a product/service in time and space In the last analysis, marketing ... mainly in terms of the following: • Timeliness: as well as the cost advantages that companies have gained with savings in printing of catalogs and price lists, on the Internet they may vary in ... Inc is prohibited 190 Andreini however, is prohibitive in economic terms On the Internet, instead, data concerning online preferences of users are disseminated throughout the network in online...

Ngày tải lên: 21/06/2014, 13:20