... Share it the Easy Way 7
Before you read this book 8
A brief overview of socialmedia 8
Social media is the new Web 2.0 9
Going social does not mean going viral 9
The WordPress advantage 10
Doing ... 3: Community Forums for the Masses 51
Comments versus forums 52
When to use comments 52
When to use forums 53
When to use support forums 53
Watching out for common pialls 53
Time for acon – ... book is for
This book is designed forWordPress users who would like to open the social oodgates
to their sites. You do not need to be a WordPress expert, PHP developer, or socialmedia
maven...
... in social formats.
B2B buyers have very
high social participation
“
13 / 24
ASUTHOSH NAIR & JASPREET SIDHU
SOCIAL MEDIAFOR B2B MARKETING
Social Mediafor B2B Marketing
6 / 16
Social media ... WORD
3
8
8
9
11
13
15
16
17
18
19
23
www.b2bento.com
Social Mediafor B2B Marketing
Social Mediafor B2B Marketing
Its not enough for an organization to just make itself visible on a socialmedia
platform. You have to create ... purchases.
†2
†2
Source: Forrester Research. Feb 2009.
WHY SOCIALMEDIA MATTERS IN B2B MARKETING
Social Mediafor B2B Marketing
AMEX's strategy was to drive their pull marketing by "having something...
... blog/website
–
Write for publications
–
Be on social networking sites
–
Show yourself to be an expert
•
Network, Network & Network
Social Mediafor SMEs
SOCIAL MEDIA – WORD OF MOUSE
Social Mediafor SMEs
Social ... SMEs
Social Mediafor SMEs
MOVING FORWARD
BLOGGING TOOLS
Blog Platforms
•
Wordpress
•
Blogger
•
Windows Live Spaces
•
Typepad
Social Mediafor SMEs
BLOGGING
BLOGGING
Social Mediafor SMEs – ... SMEs – BRAINfoodforBusiness
THE ENTRY TO SOCIAL MEDIA
What is
Social Media?
Competitive Edge
Social Mediafor SMEs
TRADITIONAL VS ONLINE MARKETING
Source: Hubspot
Social Mediafor SMEs
STAND...
...
Do you know what blogging is? For the best platform, try WordPress:
www .wordpress. org is a free, open-source publishing platform, which is
used by hundreds of thousands of people around ... undeniable! With over 350 social networking
sites available for you to join and connect, the potential target market is
forever widening, whilst you search for the next best platform via which to
communicate. ... time to each socialmedia website and how many times you send out a
newsletter, broadcasts etc even if its once a month …be consistent.
Feedback can be a great source of information for you, on...
...
www.stumbleupon.com
Social Media & Community Sites to Target
15 Additional Sites Worth Targeting
Get the Full List at:
www.seomoz.org/blogdetail.php?ID=1341
Social Media Marketing
●
Benefits of SocialMedia ... Content
–
Digg
–
Del.icio.us
–
Flickr
–
Reddit
–
Newsvine
–
StumbleUpon
–
Technorati
–
MySpace
–
Yahoo! Answers
–
Google Coop
–
Other Social Sites
Social Media Marketing
Benefits of SocialMedia Marketing
●
Rule the SERPs
●
Control your Brand
●
Get Link Love
●
Show ... SocialMedia Marketing
How Social Communities View SEO
●
SEO = Perceived Spam
●
In fact, SEO helps these
communities to grow and
spread by creating content
and contributing
●
An...
... SOCIALMEDIA
ADVERTISING
FOR B2B
SOCIAL MEDIA
ADVERTISING
FOR B2B
Driving Sales through Advertising
on Facebook and LinkedIn
Driving ... already taking socialmedia seriously on content
development. Given sophisticated targeting capabilities, a natural next step for any
B2B marketer is to tackle paid media.
Social media advertising ... messaging.
Learn how we can help you with your social advertising at:
http://bizo.com/marketer /social_ advertising
When it comes to determining the ROI of your social advertising campaigns, actions
(or...
... strategies.
Develop a st rategic socialmedia plan
Af ter you’ve taken time to discover how customers would like you to engage on social media, you now
need to develop a socialmedia strategy that will ... and ref ine
Align wit h the business
A sensible socialmedia strategy is one where the socialmedia goals align with the business objectives.
Social media should become an extension of the business, ... developing a strategic socialmedia plan f or business.
How would you go about developing a socialmedia strategy? What would you add?
Understanding t he Digital Economy
Social business reports
To...
... strategies.
Develop a strategic socialmedia plan
Af ter you’ve taken time to discover how customers would like you to engage on social media, you now
need to develop a socialmedia strategy that will ... ine
# 1. Align wit h the business
A sensible socialmedia strategy is one where the socialmedia goals align with the business objectives.
Social media should become an extension of the business, ... the cost of
that tactic.
Thanks for reading our 10 steps in developing a strategic socialmedia plan for business. How would you
go about developing a socialmedia strategy? What would you add?
Did...
... something.
socialmediatoday.com
http://socialmediatoday.com/adriel-michaud/981141/getting-more-budget -social- media?
utm_source=feedburner&utm_medium=email&utm_campaign =Social+ Media+ Today+(all+posts)
Getting more Budget forSocial Media
Posted by: Adriel Michaud
Please ... objections and solutions for getting more budget freed up and applied
to your socialmedia campaigns.
What does socialmedia do for your organization? This is a fair question for management or the
powers ... you present can be measured by other
means, but you have to eventually tie it back to a measurement that really means something.
socialmediatoday.com
http://socialmediatoday.com/adriel-michaud/981141/getting-more-budget -social- media?
utm_source=feedburner&utm_medium=email&utm_campaign =Social+ Media+ Today+(all+posts)
Getting...
... functional
environment for the realisation of socialmedia together with content produced by users
8
2. Definitions
Social media, collective intelligence, content, community, sociality ”
This ... "Ads by Google" and other socialmedia business models
ESPOO 2007 VTT RESEARCH NOTES 2384
Social media is becoming more and more attractive to Web users. However,
the majority of socialmedia ... http://www.youtube.com/t/terms
13
users of socialmedia may include individuals who do not belong to the community and
only utilise social media.
Social media applications are characterised by
9
:
• participation...