social cues and attitudes in online interaction
Contemporary Research in E-Marketing_1 pdf
... Almería, Spain Manuel Recio Menéndez, University of Almería, Spain Chapter X Stance Analysis: Social Cues and Attitudes in Online Interaction 262 Peyton Mason, Linguistic Insights, Inc., ... techniques, using an ongoing example taken from an online financial focus group They review differences in stance between online real-time focus groups and online chat, as well as between online and face-to-face ... videos), buying goods or services (e.g., online banking, online shopping, financial services, electronic catalogs, reverse auction), searching for information (e.g., reading news, searching online databases),...
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Contemporary Research in E-Marketing_2 pot
... of information and entertainment scores Scores 4.00 Nazar Nazar 3.80 Rediff Rediff Indiafm Entertainment 3.60 Indiafm 3.40 Mapsofindia Mapsofindia Mean Mean 3.20 Indianinfoline Indiainfoline ... Group Inc Copying or distributing in print or electronic forms without written permission of Idea Group Inc is prohibited 32 Swami and Krishna Reddy, A C., & Iyer, R (2002) Creating and maintaining ... INVOLVEMENT Interest I1 Exciting/Unexciting I2 Interesting/Boring I3 Fascinating/Ordinary Appeal POSITIVE AFFECT Affect A1 A2 Appealing/Unappealing Desirable/Undesirable PA1 PA2 PA3 PA4 After visiting...
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Contemporary Research in E-Marketing_3 docx
... business Sanjeev Bikhchandani says, And before we knew it, the thing just kept growing and growing and expanding And we had to slowly close the other businesses and put all the staff here and ... listings Other outlets for these ads are in the form of business magazine ads and employment news bulletins Internet Networks and Resources: The Internet provides a variety of information, including ... including job listings and job search resources and techniques Several sites have emerged in this category; examples include Naukri.com in India, and monster.com in the United States The job listings...
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Contemporary Research in E-Marketing_4 docx
... with the responsibility of continuously improving and upgrading existing products and adding new products Copyright © 2006, Idea Group Inc Copying or distributing in print or electronic forms without ... is not a question of making a sale once and not seeing them again It is not like, say for instance, advertising in print, where there is not that hand holding, being in touch with clients.” The ... sites In order to better understand the nature of value online, this chapter integrates theory and research from Human–Computer Interaction (HCI), marketing, and psychology I begin by reviewing...
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Contemporary Research in E-Marketing_6 pptx
... service and completes the transaction; a bricks -and- mortar store analogy of this would be putting the product into the shopping cart and moving to the checkout in order to pay for the item In online ... usually involves entering personal details, billing and delivery information, and credit card details Finally, the postpurchase stage involves tracking the order and Figure The purchase and consumption ... assessing the information quality of information-intensive e-commerce environments The WebQUAL instrument is being iteratively refined by applying and adapting it to a variety of e-commerce domains...
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Contemporary Research in E-Marketing_7 pot
... mainly rests with the brand manager only In the following paragraphs, we will highlight two brands—one traditional offline brand foraying into online branding, and the other a purely online brand—to ... in the online branding literature First, we outline the importance of, and challenges to, online brand management Next we summarize the critical differences between online and traditional brand ... video, and knowledge of their journeys on the Internet is the key to the online brand manager (Kania, 2000) Introducing a brand online requires great commitment and organization The online brand...
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Contemporary Research in E-Marketing_9 potx
... e) Interaction: creating a dynamic and interactive Internet site helps the company to be in tune with the online consumer, who will consider the interactive Internet site as a reference point ... Group Inc Copying or distributing in print or electronic forms without written permission of Idea Group Inc is prohibited 202 Andreini Distribution At the beginning the Internet seemed the instrument ... According to Avlonitis and Karayanni (2000), in fact, the business activities linked to online sales influence company performance in all areas in terms of Copyright © 2006, Idea Group Inc Copying...
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Contemporary Research in E-Marketing_10 pptx
... (URLs) through online and off-line media, in order to increase online visibility: placing the URL in off-line advertisements, registering the Web site with global and local search engines and Web directories, ... “click -and- brick” companies, operating both in online and physical markets (e.g., Barnes & Noble), online and off-line Copyright © 2006, Idea Group Inc Copying or distributing in print or electronic forms ... Favoring Localized Marketing Strategies According to the findings of recent research on the preference of standardized/ localized marketing communications in international marketing, fully standardized...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_2 docx
... business Sanjeev Bikhchandani says, And before we knew it, the thing just kept growing and growing and expanding And we had to slowly close the other businesses and put all the staff here and ... listings Other outlets for these ads are in the form of business magazine ads and employment news bulletins Internet Networks and Resources: The Internet provides a variety of information, including ... including job listings and job search resources and techniques Several sites have emerged in this category; examples include Naukri.com in India, and monster.com in the United States The job listings...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_4 docx
... knowingly providing the information (i.e., through filling out online forms) or unknowingly (i.e., online behavior tracking, use of store loyalty cards) providing information to businesses Yet individuals ... goals and tasks Thus determining which features and content are relevant begins with an understanding of the consumer’s goals Copyright © 2006, Idea Group Inc Copying or distributing in print or ... advertising: Measuring effectiveness and optimizing placement Journal of Interactive Marketing, 15(Spring), 60–65 Somani, A., Choy, D., and Kleewein, J C (2002) Bringing together content and data...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_6 ppt
... mainly rests with the brand manager only In the following paragraphs, we will highlight two brands—one traditional offline brand foraying into online branding, and the other a purely online brand—to ... in the online branding literature First, we outline the importance of, and challenges to, online brand management Next we summarize the critical differences between online and traditional brand ... video, and knowledge of their journeys on the Internet is the key to the online brand manager (Kania, 2000) Introducing a brand online requires great commitment and organization The online brand...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_7 pdf
... Understanding the role of online company brand names • Construction of interactive and attractive Internet sites The theories of online buying behavior are divided into different tendencies: Wind ... Between the Online Buying Process and the Traditional Buying Process In the past, in order to better understand the distinction between the behavior of the online customer and the off-line customer, ... Inc is prohibited 190 Andreini however, is prohibitive in economic terms On the Internet, instead, data concerning online preferences of users are disseminated throughout the network in online...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_8 potx
... e) Interaction: creating a dynamic and interactive Internet site helps the company to be in tune with the online consumer, who will consider the interactive Internet site as a reference point ... Group Inc Copying or distributing in print or electronic forms without written permission of Idea Group Inc is prohibited 202 Andreini Distribution At the beginning the Internet seemed the instrument ... According to Avlonitis and Karayanni (2000), in fact, the business activities linked to online sales influence company performance in all areas in terms of Copyright © 2006, Idea Group Inc Copying...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx
... Idea Group Inc Copying or distributing in print or electronic forms without written permission of Idea Group Inc is prohibited Stance Analysis: Social Cues and Attitudes in Online Interaction ... Group Inc is prohibited Stance Analysis: Social Cues and Attitudes in Online Interaction 281 data collection, (4) a reduction of inhibitions leading to greater intimacy among participants, and ... responses to online surveys, and other ways that people signal attitudes through language in online environments Yardena Rand, in “Revisiting Online Focus Groups,” suggests that online focus groups...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_12 potx
... advantage of combining off-line positioning and online positioning is that in off-line positioning involving television or print advertisements (e.g., performance attributes of a detergent brand) could ... more and more economic activity is based on technology and information, and as firms and customers increasingly interconnect over the Internet’s open standards, the world is increasingly becoming ... digital racing game called Tundra, and as gaming’s popularity has been increasing, marketers are merging advertisements that are interactive and they are placed with online games and this kind of...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_13 docx
... banners, promotion in search engines, online co-branding, listing in what’s new Web pages?, and so forth Interface learning costs Facilitating interface surfing, Web site visiting, focusing on Web site ... link, but as a supplementary wall between them and the supplier, ruining the efforts of lockin strategies setup in the Web By expanding and refining the conceptualisation of switching costs and ... is much time and effort involved when you start using a new IT online supplier 0.89 Sunk costs ( =0.83) (1) A lot of energy, time, and effort have gone into building and maintaining the relationship...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_14 docx
... online buying 176 online commerce 323 online communication 179 online community orientation 317 online consumer 2, 348 online customer value 88, 96 online environment online marketing 286, 305 online ... critical and descriptive examination of concepts, issues, trends, and challenges in this rapidly expanding field of data warehousing and mining A single source of knowledge and latest discoveries in ... 349 information control 305 information integration 109 information seeking infotainment international relationships 219 Internet 2, 43, 61, 107 Internet auctions 43 Internet car sales 44 Internet...
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Digital Version Contemporary Research E Marketing_2 doc
... knowingly providing the information (i.e., through filling out online forms) or unknowingly (i.e., online behavior tracking, use of store loyalty cards) providing information to businesses Yet individuals ... goals and tasks Thus determining which features and content are relevant begins with an understanding of the consumer’s goals Copyright © 2006, Idea Group Inc Copying or distributing in print or ... advertising: Measuring effectiveness and optimizing placement Journal of Interactive Marketing, 15(Spring), 60–65 Somani, A., Choy, D., and Kleewein, J C (2002) Bringing together content and data...
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Digital Version Contemporary Research E Marketing_3 ppt
... service and completes the transaction; a bricks -and- mortar store analogy of this would be putting the product into the shopping cart and moving to the checkout in order to pay for the item In online ... usually involves entering personal details, billing and delivery information, and credit card details Finally, the postpurchase stage involves tracking the order and Figure The purchase and consumption ... assessing the information quality of information-intensive e-commerce environments The WebQUAL instrument is being iteratively refined by applying and adapting it to a variety of e-commerce domains...
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