send email yahoo customer service

Marketing - Chapter 2: Delivering customer service

Marketing - Chapter 2: Delivering customer service

... Delivering customer service CONTENTS 2.1 Providing prompt service to customers 2.2 Establishing a rapport with customers 2.3 Handling customers complains 2.4 Delivering high-quality service to all customers, ... Promoting product and services 2.1 Providing prompt service to customers • Good customer service is the life-blood of any business • Good customer service is all about bringing customer back • If ... out by external customers or complaints record forms to be completed by customer service officers Example: Customer complaint form 2.4.Delivering high-quality service to all customer, including

Ngày tải lên: 23/10/2013, 20:15

26 541 1
Tài liệu gourmet customer service ppt

Tài liệu gourmet customer service ppt

... Educating the Customer Service Palate ing customer service we've seen suffers from at least one of these five flaws: 1: Failing to Ask Customers Everyone has an opinion about customer service, and ... non-phone-based customer contacts The title and theme of this book is “Gourmet Customer Service,” which describes what we hope you will achieve Techniques used in measuring and improving customer service ... gourmet customer service goes beyond merely solving the caller’s immediate problem, Gourmet Customer Service lets the call center bot prove satisfaction and save money by aligning the customer’s

Ngày tải lên: 23/02/2014, 08:20

138 309 0
Research " THE RELATIONSHIP BETWEEN EMPLOYEE TURNOVER AND CUSTOMER SERVICE QUALITY IN CASINO RESTAURANTS " ppt

Research " THE RELATIONSHIP BETWEEN EMPLOYEE TURNOVER AND CUSTOMER SERVICE QUALITY IN CASINO RESTAURANTS " ppt

... perception of organization service to its customers and the customers’ perception of the same service Employees were sensitive to the customers’ perception of the service quality Schneider and ... (Bitner 1990) Bitner used the term servicescape to describe the service environment Not only is the perception of service by the customer influenced by the servicescape, but also the employee ... the customer In 1985, Parasuraman, Zeithaml, and Berry proposed a Service Quality Model This model identified the service perception shortfalls in service organizations They identified four service

Ngày tải lên: 23/03/2014, 05:23

105 451 1
Research " SERVICE PROCESS KAIZEN: ADOPTING PROCESS STABILIZATION METHODS TO CONTROL SERVICE WORK FLOW AND TO IMPROVE CUSTOMER SERVICE " docx

Research " SERVICE PROCESS KAIZEN: ADOPTING PROCESS STABILIZATION METHODS TO CONTROL SERVICE WORK FLOW AND TO IMPROVE CUSTOMER SERVICE " docx

... the issues facing automotive dealership service departments in improving customer service It examines conducting service process Kaizen to improve customer service by adopting process stabilization ... unacceptable for the customer For example, a customer brings the car to the dealer for services and leaves it in the care of the service advisor with a promised delivery time The service department ... her with the service requested In designing the time aspect of service, it is important to stress the customer's viewpoint of elapsed time or service lead-time To an automotive service department,

Ngày tải lên: 30/03/2014, 01:20

83 344 1
Surviving Customer Service A Frontline Employee Field Guide potx

Surviving Customer Service A Frontline Employee Field Guide potx

... survive your customer service job Chapter Six Creating a positive experience for you and the customer Customer Service departments exist to create a positive experience for the customer when ... a customer service agent and the needs of the customer If businesses worldwide would focus more on the needs of their customers, agents would have a much easier job Going into your customer service ... Communications Customer Service is first and foremost a communications role An agent is the voice of the company for better or worse Customers not talk with marketers or CEOs; they talk to customer service

Ngày tải lên: 01/04/2014, 01:21

45 384 0
assessing a customer service model in the financial services industry

assessing a customer service model in the financial services industry

... ThreeCModelRQ5CourtesyRelationshipTrust ThreeCModelRQ6CourtesyCustomerAction 12 ThreeCModelRQ6CourtesyCustomerActionCollectorError 11 ThreeCModelRQ6CourtesyCustomerActionPersonalReason ThreeCModelRQ6CourtesyCustomerActionSolution ... 48106-1346 © 2007 by William Darren Hubbell ALL RIGHTS RESERVED Assessing a Customer Service Model in the Financial Services Industry: A Phenomenological Study by William Darren Hubbell November ... collection professionals at XYZ Financial Services to acquire an in-depth understanding of the Three Cs model, a customer relations model relevant to the financial services industry Findings presented

Ngày tải lên: 03/06/2014, 00:52

241 569 0
Customer Service Principles of Service Marketing and Management_3 ppt

Customer Service Principles of Service Marketing and Management_3 ppt

... the Service Marketing System 70 PART TWO • THE SERVICE CUSTOMER TABLE 3.3 Levels of Customer Participation Across Different Services Low (Customer Presence Moderate (Customer Inputs High (Customer ... required of customers across an array of service businesses Service Firms as Teachers Although service providers attempt to design the ideal level of customer participation into the service delivery ... credibility in the customers' eyes Figure 3.8 depicts the F I G U R E 3.8 The Service Marketing System for a High-Contact Service 68 PART TWO • THE SERVICE CUSTOMER FIGURE 3.9 T h e Service Marketing

Ngày tải lên: 21/06/2014, 04:20

30 644 0
Customer Service Principles of Service Marketing and Management_5 pptx

Customer Service Principles of Service Marketing and Management_5 pptx

... an Effective Service Recovery System FIGURE 6.4 128 PART TWO • THE SERVICE CUSTOMER Service Recovery Following Customer Complaints Service recovery plays a crucial role in restoring customer satisfaction ... maintenance service to all of its customers, ABB n o w offers different levels of service and prices as part of a negotiated service agreement It no longer requires customers to have ABB service ... loyalty and referrals 130 PART TWO • THE SERVICE CUSTOMER service guarantee: a promise that if service delivery fails to meet predefined standards, the customer is entitled to one or more forms

Ngày tải lên: 21/06/2014, 04:20

30 380 0
Customer Service Principles of Service Marketing and Management_6 pptx

Customer Service Principles of Service Marketing and Management_6 pptx

... desired service (an ideal) to a threshold level of merely adequate service Service providers should design 155 156 PART THREE • SERVICE MARKETING STRATEGY FIGURE 7.4 Blueprinting a Full-Service ... entirely new service concepts Options may include eliminating certain supplementary services, adding new ones, transforming personal service into self-service, or rethinking the location where service ... using a service time expenditures: time spent by customers during all aspects of the service delivery process physical effort: undesired consequences to a customers body that occur during the service

Ngày tải lên: 21/06/2014, 04:20

30 502 0
Customer Service Principles of Service Marketing and Management_7 doc

Customer Service Principles of Service Marketing and Management_7 doc

... B u n d l i n g Many services unite a core product with various supplementary services, such as a cruise ship where the tariff includes meals and bar service Should such service packages be priced ... Marketers of subscription services, such as cable television, Internet service, cellular telephone service, or credit cards, often employ a strategy of offering the service at a discount—or even ... Fixing Customer Service Problems," Reuters News Service (reuters.com), 20 December 2000; and the priceline.com and marketingguide.com Web sites, December 2000 Paul J Kraus, "Pricing the Service

Ngày tải lên: 21/06/2014, 04:20

30 522 0
Customer Service Principles of Service Marketing and Management_8 doc

Customer Service Principles of Service Marketing and Management_8 doc

... STRATEGY pany s service offerings Creating a distinctive branded service experience for customers requires consistency at all stages of the service delivery process In designing services, managers ... process—whether the service involves the physical person of the customer, a tangible possession, or some form of information In high-contact services customers encounter... NEW SERVICE DEVELOPMENT ... aspects of a service often combine to create the experience and benefits obtained by customers, both aspects must be addressed in new service. .. and servicescapes in service delivery

Ngày tải lên: 21/06/2014, 04:20

30 428 0
Customer Service Principles of Service Marketing and Management_9 pptx

Customer Service Principles of Service Marketing and Management_9 pptx

... and (in certain types of services) serving the customer at a distance through physical or electronic channels. Customers Visit the Service Site The convenience of service factory locations ... Dealing with a service organization through arm's length transactions may mean that a customer never sees the service facilities or meets service personnel. As a result, service encounters ... between customers and service suppliers in which mail or telecommunications minimize the need to meet face-to-face. PHYSICAL EVIDENCE AND THE SERVICESCAPE When customers visit a service

Ngày tải lên: 21/06/2014, 04:20

30 392 0
Customer Service Principles of Service Marketing and Management_2 docx

Customer Service Principles of Service Marketing and Management_2 docx

... THE SERVICE CUSTOMER TABLE 3.3 Levels of Customer Participation Across Different Services Low (Customer Presence Moderate (Customer Inputs Required During Service Delivery) Required for Service ... required of customers across an array of service businesses. Service Firms as Teachers Although service providers attempt to design the ideal level of customer participation into the service delivery ... credibility in the customers' eyes. Figure 3.8 depicts the FIGURE 3.8 The Service Marketing System for a High-Contact Service 68 PART TWO • THE SERVICE CUSTOMER FIGURE 3.9 The Service Marketing

Ngày tải lên: 21/06/2014, 13:20

30 415 0
Customer Service Principles of Service Marketing and Management_3 pdf

Customer Service Principles of Service Marketing and Management_3 pdf

... CHAPTER FOUR • CUSTOMER BEHAVIOR IN SERVICE ENVIRONMENTS 95 16. Richard L. Oliver, "Customer Satisfaction with Service," in Teresa A. Schwartz and Dawn Iacobucci, Handbook of Service Marketing ... encounter. Customer data can also be used to personalize the service CHAPTER FIVE • RELATIONSHIP MARKETING AND CUSTOMER LOYALTY 101 given to each customer. In large companies with substantial customer ... Benefits in Services Industries: The Customer's Perspective," Journal of the Academy of Marketing Science 26, no, 2 (1998): 101-114. 104 PART TWO • THE SERVICE CUSTOMER loyalty: a customer's

Ngày tải lên: 21/06/2014, 13:20

30 476 0
Customer Service Principles of Service Marketing and Management_5 docx

Customer Service Principles of Service Marketing and Management_5 docx

... and other customers) means that customers may pay the same price for a service. .. the same customer depending on the situation H o w customers feel about the net value of a service may ... supplementary services. Facilitating supplementary services aid in the use of the core product or are required for service delivery, while enhancing sup- plementary services add extra value for customers. ... new service concepts. Options may include eliminating certain supplementary services, adding new ones, transforming personal service into self-service, or rethinking the location where service

Ngày tải lên: 21/06/2014, 13:20

30 465 1
Customer Service Principles of Service Marketing and Management_6 doc

Customer Service Principles of Service Marketing and Management_6 doc

... characteristics of services. 2 Intangible Nature of Service Performances Since services are performances rather than objects, their benefits can be difficult to communicate to customers. Service providers ... of Customers (Lincolnwood, IL: N T C... activities C u s t o m e r Service Employees in customer service positions are often responsible for delivery of a variety of supplementary services, ... customer training, customer service, and word of mouth personal selling: two-way communications between service employees and customers... understanding of the service product and

Ngày tải lên: 21/06/2014, 13:20

30 367 0
Customer Service Principles of Service Marketing and Management_8 potx

Customer Service Principles of Service Marketing and Management_8 potx

... and (in certain types of services) serving the customer at a distance through physical or electronic channels. Customers Visit the Service Site The convenience of service factory locations ... Dealing with a service organization through arm's length transactions may mean that a customer never sees the service facilities or meets service personnel. As a result, service encounters ... between customers and service suppliers in which mail or telecommunications minimize the need to meet face-to-face. PHYSICAL EVIDENCE AND THE SERVICESCAPE When customers visit a service

Ngày tải lên: 21/06/2014, 13:20

30 481 0
Customer Service Principles of Service Marketing and Management_10 docx

Customer Service Principles of Service Marketing and Management_10 docx

... will serve customers >- H o w fast service transactions can be executed, thus determining capacity *- W h e t h e r service comes to customers or w h e t h e r they must come to the service site ... next (also known as queue discipline) 7 The service process—the physical design of the service delivery system, the roles assigned to customers and service personnel, and the flexibility to vary ... queue length, (2) average wait times for customers, (3) average total time for customers in the service system, (4) the impact of increasing the n u m b e r of service channels, and (5) the impact

Ngày tải lên: 21/06/2014, 13:20

30 299 0
Customer Service Principles of Service Marketing and Management_11 ppt

Customer Service Principles of Service Marketing and Management_11 ppt

... are customer oriented, knowledgeable, and remain motivated, better service and higher customer retention should result. This is especially true for high-contact businesses that require customers ... be happier in their work and to provide higher quality, customer-pleasing service. Regular customers also appreciate the continuity in service relationships resulting from lower turnover and ... the Service Game (Boston, MA: Harvard Business School Press, 1995). 20. Schneider, Benjamin,"HRM—A Service Perspective:Towards a Customer-focused HRM?" International Journal of Service

Ngày tải lên: 21/06/2014, 13:20

30 350 0
Customer Service Principles of Service Marketing and Management_12 docx

Customer Service Principles of Service Marketing and Management_12 docx

... 2 focus on customers and include an emphasis on identifying and understanding customer needs, 1. Customer loyalty drives profitability and growth 2. Customer satisfaction drives customer loyalty ... people well." service profit chain: a series of hypothesized links between profit; revenue growth; customer loyalty; customer satisfaction; value delivered to customers; and employee ... strategies. In service firms, things are different. Many service operations—especially those involving people-processing services—are literally "factories in the field" that customers

Ngày tải lên: 21/06/2014, 13:20

27 437 0

Bạn có muốn tìm thêm với từ khóa:

w