restore files and folders from a backup
Sockets and Services from a Security Point of View
... will not allow any more logon attempts to that username or from that client. A weak protocol willallow as many attempts as the hacker can perform, and a clever hacker can write a program toperform ... uploaded. Do not allow scripts to be executed from directories thatcontain other web data.If you can, maintain web page usernames and passwords separately from operating systemusernames and passwords. ... orpasswords. Avoid allowing access to internal mail accounts from outside the firewall usingPOP and if you do, do not allow POP account names and passwords to be the same as LANusernames and passwords....
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Tài liệu Lab 1.1.7 Using ping and tracert from a Workstation ppt
... command from a workstation. ã Learn to use the Trace Route (tracert) command from a workstation. ã Observe name resolution occurrences using WINS and/ or DNS servers. Background This lab assumes ... network and the packet was forwarded through. Step 11 Trace other IP addresses or domain names Try tracert on other domain names or IP addresses and record the results. An example is tracert ... Step 12 Trace a local host name or IP address Try using the tracert command with a local host name or IP address. It should not take long because the trace does not pass through any routers....
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Tài liệu Lab 1.1.7 Using ping and tracert from a Workstation pdf
... command from a workstation. ã Learn to use the Trace Route (tracert) command from a workstation. ã Observe name resolution occurrences using WINS and/ or DNS servers. Background This lab assumes ... Step 12 Trace a local host name or IP address Try using the tracert command with a local host name or IP address. It should not take long because the trace does not pass through any routers. ... to open the Command Prompt window Press Start > Programs > Accessories > Command Prompt or Start > Programs > Command Prompt or Start > All Programs > Command Prompt. Step...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB.pdf
... EastmanKodak, J. P. Morgan, and Sears are giant companies. But in early Ingvard Kamprad, who founded IKEA, added another consid-eration: A new idea without an affordable price tag is never ac-ceptable.” ... manufacturer. Caterpillar’s brand personalitytriggers such associations as hardworking, resilient, tough, bold, and determined. So Caterpillar has been able to launch Cat jeans,sandals, sunglasses, watches, ... Intel as a time in the life of a business when its fundamentals are about to change.” Banks hadto make changes with the advent of automated teller machines(ATMs), and major airlines have to make...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 1
... think that brands are well man-aged. Here is his plaint: “Brands do not have to die. They can bemurdered. And the marketing Draculas are draining the verylifeblood away from brands. Brands are ... votes.Great brands are the only route to sustained, above-averageprofitability. And great brands present emotional benefits, notjust rational benefits. Too many brand managers focus on rationalincentives ... thebathroom is large.How are brands built? It’s a mistake to think that advertisingbuilds the brand. Advertising only calls attention to the brand; itmight even create brand interest and brand...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 10
... persuasively as can a friend, acquaintance, past customer, or inde-pendent expert. Suppose you are planning to buy a PDA (personaldigital assistant) and you have seen all the ads for Palm, HP, and Sony. ... into mini-markets and your companynow has the capability of marketing to one customer at a time.ã From owning assets to owning brands. Many companies are be-ginning to prefer owning brands to ... Deschamps and P. Ranganath Nayak, ProductJuggernauts: How Companies Mobilize to Generate a Stream ofMarket Winners (Boston: Harvard Business School Press, 1995).38. See Gary Hamel, Leading...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 2
... stay relevant and few are sustainable. Advantages are temporary. Increasingly, a com-pany wins not with a single advantage but by layering one advantageon top of another over time. The Japanese ... that a company wins by build-ing a relevant and sustainable competitive advantage.17Having a competitive advantage is like having a gun in a knife fight.This is true, but today most advantages ... brand personalitytriggers such associations as hardworking, resilient, tough, bold, and determined. So Caterpillar has been able to launch Cat jeans,sandals, sunglasses, watches, and toys, all...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 3
... this year but in your share ofthe customer’s mind and heart. Companies that make steady gains inmind share and heart share will inevitably make gains in market share and profitability.Marketing ... will.Companies must view the customer as a financial asset thatneeds to be managed and maximized like any other asset. Tom Peterssees customers as an “appreciating asset.” They are the company’smost ... the pastwas based on style. It certainly wasn’t based on dependability,46Marketing Insights from A to Z since most Jaguars had to be repaired frequently. An acquaintanceof mine always owned...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 4
... rarelyfully penetrated. All markets consist of segments and niches. AmericanExpress recognized this and created the Corporate Card, the GoldCard, and the Platinum Card. To grow, a company can make foursegment ... Strategies71 mage and Emotional Marketing76Companies are increasingly turning to image and emotional market-ing to win customer mind share and heart share. Although this hasgone on from the beginning ... company cre-ates a growing band of angry people bent on discrediting the com-pany to whoever will listen.Guarantees75 (EVA), market capitalization, and cost of capital must be as familiarto...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 5
... results analysismanagement are being ã Sales-to-expense achieved ratiosã Financial analysisã Market-based scorecard analysis78Marketing Insights from A to Z nnovation83Firms face a dilemma. ... between having superior profits and aver-age profits. Where is partners value? Loyal suppliers and distributorscan make a company, and disloyal ones can break a company. Where isknowledge and intellectual ... intellectual capital value? Patents, copyrights, trade-marks, and licenses can be one of the company’s major assets.No wonder there is often a huge gap between a company’s mar-ket capitalization and...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 6
... in a company has a different agenda. The advertisingmanager sees the company’s salvation as being in more advertising;the sales manager wants more salespeople; the sales promotionmanager wants ... people. The marketers talk sales, market share, and margin, while the IT people talk COBOL, Java, Linus, and tetrabytes. The big mistake is when marketing asks IT todevelop a database marketing ... than to theirold customers. Thus a telecom company may offer brand-new hand-sets and a reduced-price call plan to attract new customers while oldcustomers are stuck with outdated handsets and...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 7
... the graphical user interface, and the laser printer and yet it was Netscape, Apple, and Hewlett-Packard that made the money.If it takes more than three years to develop a new product, itmay not ... than anypaid-for ads. erformanceMeasurement133Marketers have traditionally focused on a company’s sales, market share, and margin to set its objectives and judge its performance. But gains ... Essentially I was propos-ing that they become a virtual organization.Yet a company may go too far in outsourcing. What makes a great company is that it has created a set of core competencies thatlink...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 8
... economies in particular,companies need to concentrate their investments in a smaller group ofpower brands that command a price premium, high loyalty, and a leading market share, and are stretchable ... thatlow-paid salespeople are expensive, and high-paid salespeople are manufacturer’s heels a nuisance, yes, but only a minor irri-tant; you fed it and it went away. Today it’s a pit bull and ... Private brands make more money for retailers than nationalbrands. At one time, store brands were considered inferior to na-tional brands. Then along came President’s Choice introduced byCanada’s...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 9
... with a cause that many people believe in, the company can enhance its cor-porate reputation, raise brand awareness, increase customer loyalty,build sales, and increase favorable press coverage.55Companies ... previ-ous brand. But many sales promotions only attract brand switcherslooking for a lower price, who naturally abandon the brand when an-other brand goes on sale. Sales promotions are less likely ... together, has races, and shares the Harley Davidson lifestyle with its HD leather jack-ets and clothing, watches, pens, watches, and restaurants.Companies have a unique strategy when (1) they have...
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Hacking from a network: SYN flood and TCP Sequence number prediction attacks
... 200111Duration of attack6 - 10 SYNs every minute or so will disable a service until the attacker decides to:go away and SYN no more.This was an elegant attack, for a small number of packets an attacker ... have a particular signature, in fact, you could even say it might be somewhat predictable! 21IDIC - SANS GIAC LevelTwo â2000, 200121Diary of an AttackThe IP spoofing attack started at about ... Projects Agency (ARPA). The ARPANET, as it was then called, was designed to be a non-reliable network service for computer communications on over wide area. In 1973 and 1974, a standard networking...
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