... downloads of their recordings.
178
42
Since the beginning
of the World Wide
Web, one of the
defining features of
digital marketing has
been the complete
integration of
advertising and
content.
Interactive ... “Marketer & Agency
Guide to Online Game Advertising,” instructing companies on how they can engage in the
practice, and identifying the different “models” for incorporating their brands into
games.
2
1
2
A ... were
e-mailing friends,”
explained an article in
Marketing.
Interactive Food & Beverage Marketing | The New Digital Marketing Landscape
Interactive Food & Beverage Marketing:
Targeting
Children...
... DISCOURSE
38
minorities. The larger the minority group and the closer its taste to the
majority, the more likely it is to be served.
The tyranny of the majority in media markets is linked to the
tyranny ... ANALYSES 200
BOGUS LEGAL ARGUMENTS AGAINST SENSIBLE MARKET
STRUCTURE ANALYSIS 203
MEDIA WEIGHTS 206
Asking the Wrong Questions Produces the Wrong Answers 206
Reasonable Weights for Combining Media in ... because
advertising in particular, and the media in general, revolves around
influencing people’s choices, there is a sense in which the industry creates
its own demand.
94
The tendency to avoid...
... leading the charge in their own disintermediation. Disintermediation is a highfalutin word
describing their virtual elimination as middlemen inthe advertising food chain.
So if arguably the most ... now so deep inside
the cave that they’re willing to finance hope against hope in their desperate search for a way out.
But there is more to being inside thedigital cave than the mere cause and ... doing their best feline imitation. Only thedigital string being chased is behavioral targeting, Big
Data and a love of all things new (neomania). Our industry is chasing this string all the...
... support in its inwardness.
CHAPTER II
THE THEOLOGICAL CHRISTIAN AND THE SYMPATHETIC HEATHEN FEELING OF THE FIRST
TEN CENTURIES A.D.
The Middle Ages employed its best intellectual power in solving the ... truly German love of
spring.[38] It described the time when the cuckoo sings high inthe branches, grass clothes earth with many
tints, and the nightingale sings untiringly inthe red-gold butcher's ... 'all the present of earth vanished into the
future of Heaven, and the Kingdom of the Infinite arose upon the ruins of the finite.'
The beauty of earth was looked upon as an enchantment of the...
...
self-administering them in gradually increased doses.
38
Healing or Stealing?
International Congress of the Society of Homeopathy inthe name of
the Führer, Rudolf Hess gave an address quivering ... supplanted
This Page Intentionally Left Blank
4
Healing or Stealing?
cine is a cult recruiter, but the daily battle they wage against rationality
helps to widen the breach inthe wall of doubt ... Quebec they call it the “flu-buster”. Oscillococcinum is one of the
ten top-selling drugs in France and it is prescribed for both the flu and
the cold, abandoning all the principles of individualized...
... smoke-stained pages,
each one was mounted in a protective paper frame inthe mid-nineteenth century. In order
to have a retaining edge for the frame, the letters around the edge of the verso ... Summer
School: " ;The course will examine the advantages of developing digital collections of heritage
materials, as well as investigate issues involved in creating, curating, and managing access to
such ... which
should include custodians of the material, should assess whether the analog materials
have sufficient intrinsic value and quality to ensure interest in their digital surrogates and
to sustain the...
... beginning. In other words, it was inevi-
table that computing would eventually enable the handling of human language,
that questions would then arise about the choice of languages, and that the ... varying degrees and use them in dierent contexts, or together in what
linguists call code-switching. These societies are witnessing significant changes in
the ways in which people use language, ... illustrate the interrelationship of various factors in a decision
relating to language management. The model includes the following elements:
linguistic, technical, psycholinguistic (individual...
... expends for the same.
These public scribes derived their principal employment from the monks and the lawyers; from the former in
transcribing their manuscripts, and by the latter in drawing up their ... when the Danes inthe year 875, again invaded
England and burned down the monastery of Lindesfarne. The monks obtained some knowledge of their
coming and managed to effect their escape, taking ... dust and clay, and their bulky tomes yet retain the swarthiness of the tomb about them, the
withering impress of humanity. Such being the case we, who do not regard them quite so infallible, feel...
... and bore the royal canopy when the King himself
took part inthe ceremony, carrying the shrine of St. Genevieve also, when it was taken forth in great pageants.
In the quaint wording of the period, ... Through the opening inthe circle the
pin returns, and then with a twist of the ring, it is held more firmly inthe material. Of these two forms are
notable examples inthe Arbutus brooch and the ... among other interesting
items, the bones of the right arm of the Emperor in a golden shrine inthe form of a hand and arm. There is a
thrill in contemplating the remains of the right arm of Charlemagne...