quick guide to the basics

... signpost to the library of public relations work Philip Henslowe xi Acknowledgements In putting together this book, the author has drawn both on his own experience and that of others, together with the ... introduction to public relations and introduces some very useful ‘How tos’ This isn’t a detailed guide, neither does it pretend to give any more than an overview, but as an ‘in’ to the public relations ... due to misunderstanding, lack of knowledge and understanding, or even to hostility the ‘wish’ image – the image that the organization wishes to achieve This type of image mostly applies to something...

Ngày tải lên: 21/06/2014, 10:20

... organizers, to mention just a few They are vital to our work, but to get the best out of them one or two ground rules need to be observed A guide to dealing with them is given in this chapter The brief ... Ethics and the law The second was the action where the Coca-Cola Corporation were also successful in forcing the supermarket chain, Sainsbury’s, to change the appearance – the ‘get-up – of their own-brand ... will belong to his or her employer, except by any agreement to the contrary Assignment of copyright Ownership of copyright is to prevent exploitation of the work However, the rights to the work...

Ngày tải lên: 21/06/2014, 10:20

... on this The producer/director should come back with ‘story boards’ These are rough sketches showing how the sequences of the filming will be put together to give the story They help the producer ... have to hold them up to the light – not always the best way! If you have your own light box, so much the better, as you can view the transparencies privately Otherwise ask to use the photographer’s ... impression Another image, usually writing, is then superimposed on top When you hear photographers talking about ‘bleeding’ they are merely referring to the technique where the photograph covers the whole...

Ngày tải lên: 21/06/2014, 10:20

... 150 at the bottom of the scale to several thousand at the top end The average attendance is usually around the 350–450 mark Dates and seasons Most major conferences tend to be held in the autumn ... exhibitions are open to the public, trade shows are normally restricted to the trade There are exceptions to this rule, however, with major events such as the Motor Show and the Boat Show which, ... all else, there is the opportunity at exhibitions and trade fairs to meet your ‘publics’ and get to know them, so that when you contact them afterwards you are not just a voice at the other end...

Ngày tải lên: 21/06/2014, 10:20

... supply the theme, ideas and facilities They write the article Others There are a number of different options here Depending on the subject matter, the subject of the article and various other factors, ... description This theme should persuade the editor of the publication concerned that the article should be published Permission – you must be able to get access to the information needed to write the article ... These will include either Buckingham Palace or Kensington Palace, the county’s Lieutenancy Office and the Lord-Lieutenant, the police and the various mayoral offices at the local town halls There...

Ngày tải lên: 21/06/2014, 10:20

... stories applicable to the region on screen The selection is then made and the story is screened complete with any contracts Using a screen image printer, the whole story can then be printed out ... 12:51 Working with the media Teletext and Ceefax These are extensions to television available to those whose sets have the facilities to receive them (ie most households) They are effectively ... as to turn the situation to advantage; at the very least to limit any damage to a minimum What follows are some of the basic rules that apply whatever form a crisis may take and if you follow them...

Ngày tải lên: 21/06/2014, 10:20

... approach rather than carry out assessments haphazardly Based on the results of the analysis, the PRO can then make the necessary assessment and produce his or her report Action The PRO then has to advise ... clearly the significant role to be played by public relations and the need for it to provide this information These changes, together with ever-increasing pressure from the media and the public, ... drawing up the plan; they will affect: – the number of objectives; – the identified publics; – availability of the media; – types of media to be used l l The end result of your planning will be the...

Ngày tải lên: 21/06/2014, 10:20

... must give value to the other One side supplies good or services, the other side pays for them Both sides must surrender something of value to the other, although the fairness of the exchange is ... statement must be said to be: l l l l defamatory; false unless proved to the contrary; understood to refer to the plaintiff; made known to at least one person other than the plaintiff 114 319 ... where tickets are sold to members of the public before the event, then the tickets must have the name and address of the organizer printed on them It is best to check the by-laws in your area...

Ngày tải lên: 21/06/2014, 10:20

... rule, the employer is not liable for Torts committed by independent contractors during the course of their employment and has a lesser standard of care towards the contractor with regard to health ... provided from the local police force, in addition to the bodyguard from the Royal protection squad They can give you up -to- the- minute reports on the Royal progress and can often smooth the path with ... you are going to tell them, tell them and then tell them what you have told them A written report must always be: l l l l l l Acceptable – that is to say, well presented Easily understood – use...

Ngày tải lên: 21/06/2014, 10:20

... Crisis Before the crisis Identify Plan l l l l l l – look at possible situations – make simple contingency plans to cover different situations They should include: the crisis team (who are they?); ... Expert advice – have expert advise available to deflect the media in the early stages l Answers – prepare answers to (potentially damaging) questions from the media l Blame – not apportion blame or ... blame or speculate on this l Reporters – new go ‘off the record’ to the press l Compensation – not reveal details of any compensation to the media For insurance claims take advertising space...

Ngày tải lên: 21/06/2014, 10:20

... 150 at the bottom of the scale to several thousand at the top end The average attendance is usually around the 350–450 mark Dates and seasons Most major conferences tend to be held in the autumn ... exhibitions are open to the public, trade shows are normally restricted to the trade There are exceptions to this rule, however, with major events such as the Motor Show and the Boat Show which, ... all else, there is the opportunity at exhibitions and trade fairs to meet your ‘publics’ and get to know them, so that when you contact them afterwards you are not just a voice at the other end...

Ngày tải lên: 22/06/2014, 02:20

... supply the theme, ideas and facilities They write the article Others There are a number of different options here Depending on the subject matter, the subject of the article and various other factors, ... description This theme should persuade the editor of the publication concerned that the article should be published Permission – you must be able to get access to the information needed to write the article ... These will include either Buckingham Palace or Kensington Palace, the county’s Lieutenancy Office and the Lord-Lieutenant, the police and the various mayoral offices at the local town halls There...

Ngày tải lên: 22/06/2014, 02:20

... approach rather than carry out assessments haphazardly Based on the results of the analysis, the PRO can then make the necessary assessment and produce his or her report Action The PRO then has to advise ... clearly the significant role to be played by public relations and the need for it to provide this information These changes, together with ever-increasing pressure from the media and the public, ... drawing up the plan; they will affect: – the number of objectives; – the identified publics; – availability of the media; – types of media to be used l l The end result of your planning will be the...

Ngày tải lên: 22/06/2014, 02:20

... must give value to the other One side supplies good or services, the other side pays for them Both sides must surrender something of value to the other, although the fairness of the exchange is ... statement must be said to be: l l l l defamatory; false unless proved to the contrary; understood to refer to the plaintiff; made known to at least one person other than the plaintiff 114 319 ... where tickets are sold to members of the public before the event, then the tickets must have the name and address of the organizer printed on them It is best to check the by-laws in your area...

Ngày tải lên: 22/06/2014, 02:20

... rule, the employer is not liable for Torts committed by independent contractors during the course of their employment and has a lesser standard of care towards the contractor with regard to health ... provided from the local police force, in addition to the bodyguard from the Royal protection squad They can give you up -to- the- minute reports on the Royal progress and can often smooth the path with ... you are going to tell them, tell them and then tell them what you have told them A written report must always be: l l l l l l Acceptable – that is to say, well presented Easily understood – use...

Ngày tải lên: 22/06/2014, 02:20

... Crisis Before the crisis Identify Plan l l l l l l – look at possible situations – make simple contingency plans to cover different situations They should include: the crisis team (who are they?); ... Expert advice – have expert advise available to deflect the media in the early stages l Answers – prepare answers to (potentially damaging) questions from the media l Blame – not apportion blame or ... blame or speculate on this l Reporters – new go ‘off the record’ to the press l Compensation – not reveal details of any compensation to the media For insurance claims take advertising space...

Ngày tải lên: 22/06/2014, 02:20

... password Then click the LEARNING THE BASICS button 7 When the Connection Type screen appears, leave the connection type set at FTP Then click the button LEARNING THE BASICS 8 When the Finish ... navigate to the cgibin directory, then to the perlscripts directory in your Web site Double-click the perlscripts directory The pane should be blank: 22 LEARNING THE BASICS Click simple.pl in the ... "Welcome to ACME AUTO"; print "Welcome to ACME AUTO"; This print command prints the words between the quotes to the browser window print "Welcome to ACME AUTO"; Remember: for a command string to execute,...

Ngày tải lên: 25/03/2014, 10:30

... Complete Idiot's Guide to MBA Basics by Gorman, Tom(Author) Indianapolis, IN, USA: Alpha Books, 1998 Page i Complete Idiot's Guide to MBA Basics by Gorman, Tom(Author) Indianapolis, ... Page ii Complete Idiot's Guide to MBA Basics by Gorman, Tom(Author) Indianapolis, IN, USA: Alpha Books, 1998 Page iii Complete Idiot's Guide to MBA Basics by Gorman, Tom(Author) Indianapolis, ... Page iv Complete Idiot's Guide to MBA Basics by Gorman, Tom(Author) Indianapolis, IN, USA: Alpha Books, 1998 Page v Complete Idiot's Guide to MBA Basics by Gorman, Tom(Author) Indianapolis,...

Ngày tải lên: 02/04/2014, 17:58

... need to create a new account is checked, then click the button Fill in the email, password, and name fields in the Account Information screen Then click the button GETTING STARTED After the account ... click the icon next to MySQL-Server MySQL Server is installed GETTING STARTED Scroll back to the top of the CNR window Type: Apache in the Search box 10 Click the GETTING STARTED button 10 When the ... allows you to give commands to the MySQL server You need both parts to make MySQL work • -u root mysql –u root mysql The -u command tells the MySQL client that you want to log into the MySQL server...

Ngày tải lên: 26/10/2014, 21:40

... FTP Then click the button LEARNING THE BASICS When the Finish screen appears, click the LEARNING THE BASICS button WS_FTP should connect to your Web server: Your computer 10 Web server In the ... pane, navigate to that directory in your Web site Tip: You may have to click the hierarchy 12 10 Click the LEARNING THE BASICS icon icon to move up in the site 13 When the Make directory window ... folder, then double click it The PHPSCRIPTS folder should appear in the Save In box 14 LEARNING THE BASICS In the File Name textbox, type: simple.php Click the button LEARNING THE BASICS 15 In the...

Ngày tải lên: 26/10/2014, 21:41