... membership of the PublicRelations
Society of America (PRSA) from 1949 to 1952. Of the new members
admitted in that time, only 3.8 per cent were women. Gower’s study of the
Public Relations ...
influx of women into public relations. They attempted to discover why
women were entering the field in increasing numbers. Their survey of the
public relations field showed almost 80 per cent of ... continued to enter public relations, accounting for 25 per cent of its
practitioners by 1960. The US Census showed an increase in women in
public relations and publicity writing of 263.6 percent...
... the
laws of the State of California, unless otherwise stipulated on Page 1 hereof or in the Letterof Credit. If so stipulated on Page 1 hereof
or in the Letterof Credit, the Letterof Credit ... out of:
()a any lack of validity or enforceability of this Agreement; or
()b any amendment or waiver of or consent to departure from the terms of the Letterof Credit; or
()c the existence of ... ____________ page 4 of 7
XXXX Bank Application & Agreement for Standby Letterof Credit
APPLICATION AND AGREEMENT FOR STANDBY LETTEROF CREDIT
To: XXXX Bank
In consideration of your opening...
... Security Agreement and Pledge For Use with Letterof Credit
The signer(s) certifies that he/she is authorized to execute this Credit Application on behalf of the Applicant named ... XY-ZU-4715
Page 2 of 2
FOR CORPORATIONS ONLY: THE PRESIDENT OR CHAIRMAN OF THE BOARD OR ANY VICE PRESIDENT AND ONE
OF THE FOLLOWING, SECRETARY, ASSISTANT SECRETARY, CHIEF FINANCIAL OFFICER OR ASSISTANT ... MEMBERS, MANAGERS OR THOSE AUTHORIZED IN THE OPERATING AGREEMENT.
FOR UNINCORPORATED ASSOCIATIONS, ALL MEMEBERS. FOR TRUSTEES UNDER A TRUST AGREEMENT, ALL
TRUSTEES.
PRINT NAME AND TITLE NEXT TO...
... Hammond 143
SUCCESS IN PUBLICRELATIONS
Anthony J. Russo, Ph.D. 153
THE ART AND SCIENCE OF
PUBLIC RELATIONS
Thomas L. Amberg 171
CRITICAL ELEMENTS OF SUCCESS
IN PUBLIC RELATIONS
Robyn M. Sachs ... foundations to capture the public s attention.
Public relations professionals need to create a personal
connection between the public and the product – a program
that takes advantage of the product’s ... values. Public
relations is, therefore, not only a matter of communication,
but also a matter of behavior.
Communications Capital
TM
All business professionals know that the value of a
corporation...
... 12:2621
Public relations – a practical guide
8
working arrangement with an advertising agency, as its clients may
need specialist services in addition to those ofpublic relations.
Public relations ... 12:228
5
2
External Public
Relations Sources
Introduction
Public relations work is normally carried out either by the in-house
resource of an organization or through some form of external resource,
usually a public ... expected of members in all their dealings.
The law
Everyone who works in publicrelations needs to have a basic knowl-
edge of those parts of the law that can, and often do, affect his or her
areas of...
... quality of video you require. If it needs lots
of location work then expect the costs to reflect this. The use of
professional actors also puts the price up smartly.
However, with skilful use of any ... to edge.
Assignment of copyright
Remember that under the terms of the Copyright, Design & Patents
Act 1988 the owner of the copyright of any work is the author or
creator of it, in this case ... dull publication.
Often, old photographs, or those of a historical nature, look better
in a sepia finish. This is a faded, brown look, giving the impression
of age. Another striking type of finish...
... contact.
The different types of work
From the publicrelations practitioners point of view, there are four
aspects of involvement in exhibition work. They are:
1. publicrelations support at an exhibition ... a good method of direct communication, with many
opportunities for good public relations. Below are some hints and
guidelines on organizing them, from the publicrelations point of view
(see also ... organizing an exhibition;
4. publicrelations exhibitions or displays.
Support at the stand
The value of any exhibition is enhanced by taking full advantage of
any publicrelations opportunities that...
... a practical guide
86
of news of local and specialized interest, thus enabling public relations
officers to reach the local media instantly, instead of issuing huge
numbers of news releases. Editors ... Management
Crisis publicrelations , or crisis management as it is often called,
is a form ofpublicrelations which until comparatively recently was
little known about or even thought of. However, ... engineering).
Public relations practitioners must be aware of and understand these
technicalities and characteristics.
The down side
Be aware also of some of the pitfalls. Television is often used...
... 1
Appendix 1
The Institute of Public
Relations Code of
Professional Conduct
(July 1998)
Introduction
The Code of Professional Conduct has been drawn up by the Institute of Public
Relations to set down ... To Public Relations, Sam Black, Modino Press
The Practice OfPublicRelations (4th edn), Sam Black, Butterworth
Heinemann)
How To Manage Public Relations, Norman Stone, McGraw-Hill
Public Relations ... and
present), fellow members and professionals, the publicrelations profession,
other professions, suppliers, intermediaries, the media of communications,
employees and the public.
This clause emphasises...
... and codes of conduct
The Consultancy undertakes to adhere to the Code of Practice as set down and revised
from time to time by the Institute ofPublicRelations and all other codes of standards
laid ... Conduct his or her professional activities with proper regard to the public
interest.
Emphasises the importance of responsible behaviour by publicrelations practitioners.
The public interest is ... be in the interests of one
section of the public but contrary to the interests of another. The code calls for a
responsible and reasonable attitude to all sections of the public.
2.2. Have a...
... 13
138
Appendix 13
Example of Layout for
an Internal Paper
Agenda Item
Name of Committee
Short Title of Paper
Date of meeting
Full title of paper
1. Summary
1.1. This section of the report should ... Act of 1978 conferred a number of
rights and benefits on an employed person, eg: the right to written notice of details
of employment (the contract of employment) within the first 13 weeks of ... considerable amount of legislation.
Basically, there are two types of employment relationship: contracts of service, and
contracts for services.
Contracts of service
A contract of service, also...
... index.p65 13/06/00, 13:09145
Index
148
proofs 20, 33
proposals 69
public interest 3
public relations
definition 1, 92
image 23
perceptions of 12
roles 14
Public Relations Consultants Association
(PRCA) ... 96
observation 978
offers 116
paper specification 23
passing off 12, 115
patronage 6061
PAYE 124
payment terms 119
period of notice 121
philanthropy 612
photographers 2430
fees and agreements 26
location ... ignore all crank calls. Acknowledge all letters of support
through the local press by taking advertisements.
l Next of kin Always confirm that the next -of- kin have been informed before
releasing...