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... in business administration from DukeUniversity and a B.Sc. in electrical engineering from Tel-AvivUniversity. His research interests are optimal pricing models andcompetitive decision making.Eitan ... sites connecting a group ofcustomers with joint interests, or professional referralservices. Many online merchants use affiliate marketing (Dysart 2002; Fox 2000; Oberndorf 1999), and industryobservers ... Optimal Reward Programs,” Marketing Sci-ence, (20) 1, 82-95.Buttle, F. A. (1998), “Word of Mouth: Understanding and Managing Re-ferral Marketing, ” Journal of Strategic Marketing, 6, 241-54.Dysart,...
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