principles of marketing by philip kotler chapter 1 ppt free download

... proportion of its production takes place in Switzerland. Its 520 or so CHAPTER 1 Finance and the Financial Manager 5 1. 2 THE ROLE OF THE FINANCIAL MANAGER 5 We review these securities in Chapters 14 ... (15 , 18 , 23) Dividends (16 ) Financing (18 ) Different objectives Managers vs. stockholders (2, 12 , 33, 34) Top management vs. operating management (12 ) Stockholders vs. banks and other lenders (18 ) FIGURE ... fancy strikes. You may wish to read it now. Chapter 14 is one of three in Part 4, which begins the analysis of corporate financ- ing decisions. Chapter 13 reviews the evidence on the efficient markets...

Ngày tải lên: 06/07/2014, 08:20

... 27.0 51. 3 89 .1 81. 0 62 .1 37.8 29.7 7. Cost of goods sold 9.2 17 .4 30.3 27.5 21. 1 12 .9 10 .1 8. Other costs 15 .5 15 .5 5.2 5.2 5.2 5.2 5.2 9. Depreciation 11 .9 11 .9 11 .9 11 .9 11 .9 11 .9 11 .9 10 . Pretax ... 32, 610 48,9 01 35,834 19 , 717 7. Cost of goods sold † 837 7,729 19 ,552 29,345 21, 492 11 ,830 8. Other costs ‡ 4,000 2,200 1, 210 1, 3 31 1,464 1, 611 1, 772 9. Depreciation 1, 583 1, 583 1, 583 1, 583 1, 583 ... other projects. Period 012 34567 1. Sales* 523 12 ,887 32, 610 48,9 01 35,834 19 , 717 2. Cost of goods sold* 837 7,729 19 ,552 29,345 21, 492 11 ,830 3. Other costs* 4,000 2,200 1, 210 1, 3 31 1,464 1, 611 1, 772 4. Tax † 1, 400...

Ngày tải lên: 06/07/2014, 08:20

... Restricted Bor- rowing,” Journal of Business 45 (July 19 72), pp. 444–455. 19 32 19 37 19 42 19 47 19 52 19 57 19 62 19 67 19 72 19 77 19 82 19 87 19 92 19 97 Year 0 .1 1 10 10 0 Dollars (log scale) High minus ... short sales. 210 06 .1 ϭ 31. 7 percent. ϭ 10 06 .1 ϭ 31. 652 2 ϫ 13 1.52 2 4ϩ 31. 352 2 ϫ 15 8.52 2 4 ϩ 21. 65 ϫ .35 ϫ .2 ϫ 31. 5 ϫ 58.52 Variance ϭ x 1 2 ␴ 1 2 ϩ x 2 2 ␴ 2 2 ϩ 2x 1 x 2 ␳ 12 ␴ 1 ␴ 2 Brealey−Meyers: ... r ϭ 12 ϫ expected return on S2Ϫ 11 ϫ interest rate2 ϭ 8% ␴ ϭ 1 1 ΋ 2 ϫ standard deviation of S2ϩ 1 1 ΋ 2 ϫ standard deviation of bills2 ϭ 10 % r ϭ 1 1 ΋ 2 ϫ expected return on S2ϩ 1 1 ΋ 2 ϫ...

Ngày tải lên: 06/07/2014, 08:20

... Return Borrowing Interest Equity . 01 Profits Total . 01 1Profits Ϫ interest2. 011 V U Ϫ D L 2 .01V U Ϫ. 01 .01D L Again both strategies offer the same payoff: 1 percent of profits after interest. Therefore, ... ($) 500 1, 000 1, 500 2,000 Earnings on two shares ($) 1 2 3 4 Less interest at 10 % ($) 1 1 1 1 Net earnings on investment ($) 0 1 2 3 Return on $10 investment (%) 0 10 20 30 Expected outcome TABLE 17 .3 Individual ... E L 2 . 01 1Profits Ϫ interest2.01E L .01D L Both strategies offer the same payoff: 1 percent of the firm’s profits. In well- functioning markets two investments that offer the same payoff must...

Ngày tải lên: 06/07/2014, 08:20

... 2003 970 Unix System Labs, 19 91, 1995 NCR, 19 91 Teradata, 19 91 AT&T Capital, 19 93, 19 96 AT&T Submarine Systems, 19 97 AT&T Universal Card, 19 98 AT&T Broadband, 20 01 Lucent, 19 96 NCR, 19 96 McCaw Cellular, 19 94 LIN Broadcasting, 19 95 Global Network (from ... Management, 5 :13 3 14 2 (July 19 99). The papers by Kaplan and by Kaplan and Stein provide evidence on the evolution and performance of LBOs; Jensen, the chief proponent of the free- cash-flow theory of takeovers, ... Microeconomics (19 90), pp. 1 12 . 18 Research on spin-offs includes K. Schipper and A. Smith, “Effects of Recontracting on Shareholder Wealth: The Case of Voluntary Spin-offs,” Journal of Financial...

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... MarksStars Dogs Relative Market Share 0 1x 0.2x 0.3x 0.4x 0.5x 0.1x 1. 5x 2x 4x 10 x 20% 18 % 16 % 14 % 12 % 10 % 8% 6% 4% 2% Market Growth Rate Cash Cow 6 5 4 1 2 3 7 8 Figure 3.2 The Boston Consulting ... HarperBusiness, 19 93). 9. Leonard L. Berry, Discovering the Soul of Service (New York: Free Press, 19 99), pp. 18 8–89; David Glines, “Do You Work in a Zoo?” Executive Excellence, 11 , no. 10 (October 19 94): 12 13 . 10 . ... TEST Ultimately, marketing is the art of attracting and keeping profitable customers. According to James Vander Putten of American Express, the best customers outspend others by ratios of 16 to 1 in retailing,...

Ngày tải lên: 06/05/2014, 21:56

... and Neonates 18 0 9 .10 Conclusion 18 0 References 18 1 Appendix 9 .1: Chemical Substances and Neurotoxicity 18 3 Chapter 10 Chemical Substances and Nephrotoxicity 18 5 10 .1 Introduction 18 5 10 .2 Chemical ... Toxicity 11 4 6.7 Pesticide Management 11 5 6.8 Symptoms of Pesticide Poisoning 11 8 6.9 Approaches to Reduce Intentional and Suicidal Poisonings 12 0 6 .10 The Insecticide Act (19 68) 12 0 6 .11 Regulations ... Effects 13 9 7.2 .1 Air Pollutants 13 9 References 15 8 Chapter 8 Chemical Substances and Carcinogenicity 16 1 8 .1 Introduction 16 1 8.2 Carcinogens and Carcinogenesis 16 1 8.3 Classication of Carcinogens...

Ngày tải lên: 18/06/2014, 22:20

... file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (11 of 77)4/20/2006 1: 41: 49 AM Contents Introduction 1. The Law of Leadership 2. The Law of the Category 3. The Law of the Mind 4. The Law of ... of Focus 6. The Law of Exclusivity 7. The Law of the Ladder 8. The Law of Duality 9. The Law of the Opposite 10 . The Law of Division 11 . The Law of Perspective 12 . The Law of Line Extension 13 . ... extend the equity of a brand. 22 _12 file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html ( 41 of 77)4/20/2006 1: 41: 49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html ...

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