principles of marketing by philip kotler 13th edition ppt chapter 1

... Dunlop [19 21] 1 AC 637 490 Dunlop v. Woollahra MC [19 82] AC 15 8 407 Dunn v. R [18 96] 1 QB 11 6 267 Duport Steels Ltd v. Sirs [19 80] 1 All ER 529 11 5 Dyson v. A-G [19 11] 1 KB 410 364 Earl of Antrim’s ... International Rule of Law 10 1 5.6 Dissent and the Rule of Law 10 4 5.7 The Separation of Powers 10 5 Summary 11 8 Further Reading 11 9 Exercises 11 9 6 Parliamentary Supremacy 12 1 6 .1 The Meaning of Parliamentary ... Secretary [19 94] 1 All ER 910 19 9 Everson v. Board of Education 330 U.S. 1 1947 18 8 Ex parte Anderson (18 61) 3 E & E 487 16 1 Ex parte Brown (18 64) 33 LJ QB 19 3 16 1 Ex parte Canon Selwyn (18 72)...

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... MarksStars Dogs Relative Market Share 0 1x 0.2x 0.3x 0.4x 0.5x 0.1x 1. 5x 2x 4x 10 x 20% 18 % 16 % 14 % 12 % 10 % 8% 6% 4% 2% Market Growth Rate Cash Cow 6 5 4 1 2 3 7 8 Figure 3.2 The Boston Consulting ... HarperBusiness, 19 93). 9. Leonard L. Berry, Discovering the Soul of Service (New York: Free Press, 19 99), pp. 18 8–89; David Glines, “Do You Work in a Zoo?” Executive Excellence, 11 , no. 10 (October 19 94): 12 13 . 10 . ... TEST Ultimately, marketing is the art of attracting and keeping profitable customers. According to James Vander Putten of American Express, the best customers outspend others by ratios of 16 to 1 in retailing,...

Ngày tải lên: 06/05/2014, 21:56

... file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (11 of 77)4/20/2006 1: 41: 49 AM Contents Introduction 1. The Law of Leadership 2. The Law of the Category 3. The Law of the Mind 4. The Law of ... of Focus 6. The Law of Exclusivity 7. The Law of the Ladder 8. The Law of Duality 9. The Law of the Opposite 10 . The Law of Division 11 . The Law of Perspective 12 . The Law of Line Extension 13 . ... extend the equity of a brand. 22 _12 file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html ( 41 of 77)4/20/2006 1: 41: 49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html ...

Ngày tải lên: 28/06/2014, 12:20

... 0 .10 0 .11 0 .11 0 .11 0 .10 0 .10 0 .10 0.02 0. 01 0.08 0.02 0.02 0.08 0 .13 0.08 Folate mcg 12 .20 12 .44 12 .99 13 .23 11 .75 12 .00 12 .00 5 .16 3.74 14 . 01 2. 81 2. 21 18 .13 29.89 12 .25 Vitamin B12 mcg 0.87 ... 370.69 Sodium mg 11 9.56 12 1.76 12 8.38 12 9.85 14 9.00 15 0.50 15 1.75 17 5. 91 83.77 458.78 14 9.60 405.52 11 3.68 18 7.43 257. 01 Zinc mg 0.93 0.95 0.98 1. 00 1. 03 1. 03 1. 03 0.88 0 .15 0.43 0.89 0.85 1. 45 2.38 1. 03 Copper ... 0.96 Minerals Calcium 11 9 32 16 9 13 4 19 3 Iron, mg 0.05 0.03 0 .12 0.05 0 .10 Magnesium, mg 13 3 31 14 18 Phosphorus, mg 93 14 11 7 11 1 15 8 Potassium, mg 15 2 51 178 204 13 6 Sodium, mg 49 17 52 50 44 ...

Ngày tải lên: 15/02/2014, 16:20

... MEASURE RESULTS V. NOT THE FINAL WORD 3 8 8 9 11 13 15 16 17 18 19 23 www.b2bento.com Social Media for B2B Marketing  Social Media for B2B Marketing Its not enough for an organization to ... RETENTION 1 Source: AMEX Social Media Forum from socialmediab2b.com by Jeffrey Cohen 17 / 24   Social Media for B2B Marketing B2B offerings tend to be complex and B2B purchase decisions are not by ... 2002 - More than 10 million users create 1, 500 new "tweets" every second - Facebook user growth for the 35-plus demographic has grown to 12 million users in the first quarter of 2009 1 Source:...

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Ngày tải lên: 14/08/2014, 12:20

... Publisher http://www.chargan.com mailto :philip@ chargan.com?subject=Book marketing MY BOOK ISN'T SELLING! THE CHARGAN BOOK OF MARKETING IDEAS by Philip Ragan **** PUBLISHED BY CHARGAN AT SMASHWORDS This ... already been downloaded by lots of other people. At first, offering it for free encourages a lot of downloads. If that creates ongoing interest, and you get plenty of unsolicited positive comments ... announced that sales of Kindle ebooks had way overtaken sales of paper books on the Amazon website, by a factor of three! While many people say they prefer paper books, the march of ebooks is continuing...

Ngày tải lên: 27/06/2014, 23:20