principles of contemporary marketing 15th edition pdf

**1. Periodic inventory system** Requires estimating inventory balances during the year for interim financial statements and shutting down operations to count all inventory items at the end of the year. **2. Manufacturer** Converts purchased raw materials into finished goods by using labor, technology, and facilities. **3. Cost center** A department or unit within a company responsible for specific activities and where costs are tracked and controlled. **4. Service businesses** Entities that provide intangible services to customers, such as airlines, architects, and hair stylists.

Ngày tải lên: 24/03/2017, 15:41

... careful blending of the elements of the marketing mix—product, distribution, promotion, and price—each of which is a subset of the overall marketing strategy In the two final steps of the planning ... part Strategic Planning in Contemporary Marketing 33 Each element of the marketing mix - product, price, distribution, and promotion - is a subset of the overall marketing strategy ANS: OBJ: ... whole or in part Strategic Planning in Contemporary Marketing 57 The ability to download Microsoft and IBM software products directly from the Internet is part of each firms' pricing strategy ANS:

Ngày tải lên: 16/11/2017, 15:56

... "Understanding Contemporary Marketing: Development of a Classification Scheme," Journal of Marketing Management, 13, no.6 (1995), 501-522 7 J R Copulsky and M.J.Wolf,"Relationship Marketing: ... addresses of current customers enables the organization to make effective use of direct mail (including e-mail), telemarketing, and personal sales calls—all highly targeted methods of marketing ... purchasers of industrial goods. Research by Coviello, Brodie, and Munro suggests that there are three distinct cat- egories of relationship marketing: database marketing, interaction marketing,

Ngày tải lên: 21/06/2014, 13:20

... Kinematics of mechanisms. Kine- tics of a rigid body. Moment of force and rate of change of moment of momentum. Rotation about a fixed axis. Euler’s angles. Rotation about a fixed point of ... basic principles of the Part 1, Part 2 and much of the Part 3 Engineering Mechanics syllabuses of degree courses in engineering. The emphasis of the book is on the principles of ... Kinetics of a particle in plane motion, 21 Introduction. Newton’s laws of motion. Units. Types of force. Gravitation. Frames of reference. Systems of particles. Centre of mass. Free-body

Ngày tải lên: 27/06/2014, 05:20

... 178 Test Bank for Contemporary Marketing 15th Edition by Boone Mutiple Choice Questions - Page Which of the following is a private sector not-for-profit organization? a.American Heart ... regarding not-for-profit organizations? a.The diversity of not-for-profit organizations suggests the presence of numerous organizational objectives other than profitability b.Not-for-profit organizations ... the evolution of the traditional marketing concept The most obvious distinction between not-for-profit and forprofit organizations is: a.not for-profit organizations have more exact marketing goals

Ngày tải lên: 20/03/2017, 16:06

... careful blending of the elements of the marketing mix—product, distribution, promotion, and price—each of which is a subset of the overall marketing strategy In the two final steps of the planning ... division of Cengage Learning All rights reserved Strategic Planning in Contemporary Marketing 31 Each element of the marketing mix - product, price, distribution, and promotion - is a subset of the ... division of Cengage Learning All rights reserved Strategic Planning in Contemporary Marketing 49 A customer-driven organization begins its marketing strategy with a detailed description of its

Ngày tải lên: 19/10/2017, 16:19

... hold a manager of a manufacturing unit responsible for: a cost of raw materials b quantity of raw materials used c the number of units ordered d amount of taxes incurred Which of the following ... the finished goods storeroom d Purchase of goods on account The Institute of Management Accountants (IMA) Statement of Professional Practice includes all of the following standards except: a Confidentiality ... conflicts of interest d Maintain an appropriate level of professional competence Tom Jones, a management accountant, was faced with an ethical conflict at the office According to the Institute of Management

Ngày tải lên: 14/11/2017, 16:05

... PRINCIPLES OF INTERNET MARKETING NAPA CONSULTING GROUP 2 Topic: Internet Marketing  E -Marketing vs. marketing  Internet demographics  Advantages  New contagions of information ... paradigm 3 First A Few Facts  E -Marketing ≠ sales  Marketing plan ≠ e -Marketing plan  Most organizations have no:  Marketing strategy  Marketing plan  e -Marketing plan  Brand advocacy strategy ... Baseline Definition of e -Marketing “…identifying, understanding, collaboratively creating, and meeting a segment of human and social needs, wants, desires, wishes digitally.” Adaptation of Philip Kotler’s

Ngày tải lên: 09/12/2013, 20:15

... Expectations of Service Source: Adapted from Valarie A Zeithaml, Leonard A Berry, and A Parasuraman, "The Nature and Determinants of Customer Expectations of Service," Journal of the Academy of Marketing ... for choice of service processes, presentation of physical evidence, and use of marketing communications—not least for educational purposes Several of the distinctive characteristics of services ... Determinants of Customer Expectations of Services," Journal of the Academy of Marketing Science 21 (1993) Valarie A Zeithaml, Leonard L Berry, and A Parasuraman, "The Behavioral Consequences of Service

Ngày tải lên: 21/06/2014, 04:20

... loss of time and money because of service failures, either a monetary payment or an offer of equivalent service in kind is appropriate This type of recovery strategy may also reduce the risk of ... Conditions of sale/service Notification of changes Documentation Confirmation of reservations Summaries of account activity Receipts and tickets but almost all of them can be classified into one of the ... concerning what types of supplementary services to offer A study of Japanese, American, and European firms found that most simply added layer upon layer of services to their core offerings without

Ngày tải lên: 21/06/2014, 04:20

... addressed by offering unsold tickets at deeply discounted prices on the day of the performance Yield Management Service organizations often use the percentage of capacity sold as a measure of operational ... initial steps of service delivery are particularly important, since customers' first impressions can affect their evaluations of quality during later stages of service delivery Perceptions of their ... as burdensome (for example, waiting for repair of a broken machine, installation of a new computer system, receipt of legal advice, or delivery of a consulting report) R e e n g i n e e r i n

Ngày tải lên: 21/06/2014, 04:20

... Impact of Physical Surroundings on Customers and Employees," Journal of Marketing 56 (April 1992): 57—71 16 Louis Fabien, "Making Promises: The Power of Engagement," Journal of Services Marketing ... Direct Marketing Association offer ways for consumers to remove their names from telemarketing and direct-mail lists in an attempt to address the growing hostility toward these types of direct -marketing ... general appearance and clarity of presentation; (b) easily understood terms of payment; (c) avoidance of confusing terms and definitions; (d) appropriate level of detail; (e) unanticipated ("hidden")

Ngày tải lên: 21/06/2014, 04:20

... two clusters of hotels in the vicinity of the shopping district and convention center: a relatively luxurious group of three, and a second group of two offering a moderate level of luxury. ... travelers, but offers a broad array of services. Service-focused firms offer a narrow range of services to a fairly broad market. Thus, Capital Prestige Travel specializes in the narrow field of discount ... days of training. They also get paid 35 to 70 percent of the agency's ticket commissions. Capital Prestige takes care of all of the marketing and backup services like handling tickets,

Ngày tải lên: 21/06/2014, 04:20

... "The Nature and Determinants of Customer Expectations of Service, " Journal of the Academy of Marketing Science 21, no 1 (1993): 1-12 satisfaction-profit chain: a strategic framework ... competitiveness of a manufacturer's products in both domestic and global markets is often as much a function of the availability and quality of relevant services as the quality of the core ... One company, software and computer retailer Egghead Inc., decided to get out of physical retailing altogether. It closed its 80 stores across the United States, laid off 800 of its 1,000 workers,

Ngày tải lên: 21/06/2014, 04:20

... customers' coats, delivery and preparation of food, maintenance of facilities and equip- ment, training and assignment of staff for each task, and use of information technology to access, input, ... steps of service delivery are particularly important, since customers' first impressions can affect their evaluations of quality during later stages of service delivery. Perceptions of their ... as burdensome (for example, waiting for repair of a broken machine, installation of a new computer system, receipt of legal advice, or delivery of a consulting report). Reengineering involves

Ngày tải lên: 21/06/2014, 13:20

... placing 90 percent of the American population within 15 minutes of an Enterprise office. Its largest offices are limited to a max- imum of 300 vehicles—in sharp contrast to some of its competitors, ... the marketing communications mix for services ==%> discuss potential uses of the Internet as a communication channel 191 192 PART THREE • SERVICE MARKETING STRATEGY THE ROLE OF MARKETING ... competing offerings Stimulate demand... True Professionalism (New York: The Free Press, 1997), 178-184 9 K M Haywood, "Managing Word of Mouth Communications," Journal of Services Marketing

Ngày tải lên: 21/06/2014, 13:20

... "The Nature and Determinants of Customer Expectations of Service, " Journal of the Academy of Marketing Science 21, no 1 (1993): 1-12 satisfaction-profit chain: a strategic framework ... competitiveness of a manufacturer's products in both domestic and global markets is often as much a function of the availability and quality of relevant services as the quality of the core ... One company, software and computer retailer Egghead Inc., decided to get out of physical retailing altogether. It closed its 80 stores across the United States, laid off 800 of its 1,000 workers,

Ngày tải lên: 21/06/2014, 13:20

... Underlying such failures is often a lack of understanding of some of the key principles of service marketing and management. Technological change affects many other types of services, too, from ... Books, 1990), 31—34;John Bowen, "Development of a Taxonomy of Services to Gain Strategic Marketing Insights," Journal of the Academy of Marketing Science 18 (Winter 1990): 43—49; Rhian ... computers. The Internet offers new ways to deliver service for a broad array of industries. Many Web sites, however, offer an example of marketing goods through service rather than marketing a core...

Ngày tải lên: 07/02/2013, 09:52

... Cost of Capital Principles of Corporate Finance Brealey and Myers Sixth Edition Chapter 2 41 Short Cuts w Sometimes there are shortcuts that make it very easy to calculate the present value of ... Financial Officer Comptroller Treasurer 22 Opportunity Cost of Capital Example You may invest $100,000 today. Depending on the state of the economy, you may get one of three possible cash payoffs: 140,000110,000$80,000Payoff BoomNormalSlumpEconomy 000,110$ 3 000,140000,100000,80 C ... Years FV of $1 10% Simple 10% Compound 20 Rate of Return Rule w Accept investments that offer rates of return in excess of their opportunity cost of capital. Example In the project listed below,...

Ngày tải lên: 17/01/2014, 02:20

... permission of The Royal Society of Chemistry and the Controller of Her Majesty’s Stationery Of ce. Table 23.3: Reprinted from the Journal of Food Protection 1993; 56, 1077, with permission of the International ... Dietetics, Department of Biomedical Science, University of Wollongong, New South Wales, Australia Stanley H. Zlotkin, MD, PhD Professor, Departments of Paediatrics and of Nutritional Sciences, Faculty of Medicine, University ... Nutrition, Department of Human Nutrition, University of Otago, Dunedin, New Zealand Christine D. Thomson, MHSc, PhD Associate Professor, Department of Human Nutrition, University of Otago, Dunedin, New...

Ngày tải lên: 15/02/2014, 16:20