positioning by al ries and jack trout free pdf

... more real than the reality inside their own minds. People cling firmly to the belief that reality is the world outside of the mind and that the individual is one small speck on a global spaceship. ... is brand oriented: How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is ... General Motors and sell bigger, faster, and sportier cars. So it swept up whatever models it was making in Germany and shipped them all to the United States. But unlike GM, it used the same brand,...

Ngày tải lên: 28/06/2014, 12:20

... tasks are handled by the brain, whether by one side or the other or both. The brain is comprised of two hemispheres, the analytical and logical left brain and the more intuitive and holistic ... art for all time shall never dim or tarnish. Their legacy has always been and will always be my spiritual refreshment and renewal. The great ancients worked with God. They interpreted and embodied ... done that, of course. The Wealth of Museums In the museum, it’s all there for the looking—rooms and rooms and long halls and hidden corners filled with forgotten gems. Go and look at drawings, paintings,...

Ngày tải lên: 26/01/2014, 18:20

... literal meaning and the usage and meaning of a collocation is totally dependent on each domain. In addition, new collocations are produced one after another and most of them are technical jargons. ... corpora (Nagao and Mori, 1994), (Ikehara et al. , 1996) (Kupiec, 1993), (Fung, 1995), (Kitamura and Matsumoto, 1996), (Smadja, 1993), (Smadja et al. , 1996), (Haruno et al. , 1996). Although these ... grammatical units MU: meaningful units MC: meaningful collocations F: fragments NC: not captured Figure 2: Summary of evaluation Although evaluation of retrieval systems is usu- ally performed...

Ngày tải lên: 31/03/2014, 21:20

... authentication and key agreement protocol and the signalling traffic that are generated by registration, call termination, and call or igination have been investigated and analyzed as well as the bandwidth ... our analysis, a fluid mobility model is used to investi- gate and analyze the performance of signalling traffic, load, and bandwidth that are generated by these protocols and the delay in the call ... 3 and ??fig:4 it can be summarized that the sig- nalling messages flow for each activity registration, call orig- ination, and call termination as shown in Ta ble 3. The total signalling traffic and...

Ngày tải lên: 22/06/2014, 22:20

... both rational and [x] is the set of all rationals less than a and [y] the set of all rationals less than b, then a + b is the least upper bound of [x + y], and is called the sum of a and b. It ... “ ab = B[xy]. Definition.—If a and b are not both rational and [x] is the set of all rational numbers between 0 and a, and [y] the set of all rationals between 0 and b, then if a > 0, b > ... suggested by the following theorem, the proof of which is also left to the reader. Let a and b be rational numbers not zero and let [x] be the set of all rational numbers between 0 and a, and [y]...

Ngày tải lên: 28/06/2014, 19:20

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Ngày tải lên: 14/08/2014, 22:20

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Ngày tải lên: 14/08/2014, 22:20

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Ngày tải lên: 14/08/2014, 22:20

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Ngày tải lên: 14/08/2014, 22:20

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Ngày tải lên: 14/08/2014, 22:20

Ngày tải lên: 14/08/2014, 22:20

Ngày tải lên: 14/08/2014, 22:20

Ngày tải lên: 14/08/2014, 22:20

Ngày tải lên: 14/08/2014, 22:20

Ngày tải lên: 14/08/2014, 22:20

... the local nerve supply and anatomical relationships (4). Until the late 1930s, the standard type of abdominal hysterectomy was subtotal, but this was gradually replaced by total abdominal hysterectomy, ... and length of hospital stay for subtotal abdominal hysterectomy were lower than those for total abdominal hysterectomy. In all, 75% of the subtotal abdominal hysterectomies were performed by ... cervical cancer, endometrial carcinoma, ovarian and fallopian tube cancer and gestational trophoblastic tumors) and most suspicious adnexal masses may still be better approached abdominally....

Ngày tải lên: 19/02/2014, 23:20

... Microsurgical Management and Functional Restoration of Patients with Obsolete Spinal Cord Injury 19 Surgical purpose: To restore the urethral anal sphincter functions, and improve stool and incontinence. ... microsurgical technique. Under general anaesthesia, a dorsal midline incision is made on the skin and dissection made down to the spinal canal. After general epidural lysis of scars and decompression, ... lateral malleolus/ instep, but no sense of plantar and toe. Surgical purposes: To improve sensation of plantar surface and toe. Anatomy: Sural nerve can be cut at the distal lateral malleolus and...

Ngày tải lên: 17/03/2014, 02:20

... ['peηgwin]A spider ['spaidə]A Crocodile ['kr kədail]ɔMonkey A panda ['pændə] I often ………………. in my free time 12 7 8 2 431 1110 65 9 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 ... [wulf]A dinosaur : ['dainəs :]ɔA duck [d k]ʌ A snake [sneik] A starfish ['st :fi∫]ɑ Husband : (n) chồng The centre of town: Trung tâm thị trấn Bank : ( n) Ngân hàng Bank manager (n) Giám...

Ngày tải lên: 30/06/2013, 01:26

Ngày tải lên: 15/08/2013, 11:33

... physical world and the metaphysical realms. By the way, meta means beyond. Therefore, metaphysical means beyond the physical. Since physical reality is held within the context of the metaphysical, ... us, a reality beyond our physical perceptions. A metaphysical reality gives us hope and faith that we can find answers to the questions that cannot be answered through physical reality alone. ... could go around and around in circles by over-analyzing. However, we can notice and allow our fears and limiting beliefs to surface instead of getting over-mental about them. As we allow them to...

Ngày tải lên: 15/12/2013, 05:15