philip kotler principles of marketing 13th edition pdf

... Strategy Canvas of Cirque du Soleil of Cirque du Soleil Nguồn: Chiến lược Đại dương xanh Marketing toàn diện Marketing toàn diện Marketing nội bộ Marketing liên kết Marketing quan hệ Marketing nội ... viờn marketing trc tip ã Giỏm c ph trỏch internet ã Giỏm c marketing quan h cụng chỳng ã Giỏm ục marketing ton cu, khu vc, a phng ã Chuyờn gia phõn tớch marketing ã Chuyờn gia nghiờn cu marketing ã Ngi ... mới 2- Tìm kiếm các cơ hội mới Công thức marketing mang đến Công thức marketing mang đến thnh cụng thnh cụng ã Cõu thn chỳ ca marketing: CCDVTP ã Quy trỡnh marketing: R STP ⇒ MM ⇒ I ⇒ C Tám cách...

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Ngày tải lên: 15/08/2013, 14:26

Ngày tải lên: 17/08/2013, 09:20

... động này. Kotler được xem như người khai phá “tiếp thị xã hội” (social marketing) hiện đại, cùng rất nhiều giải pháp marketing nổi tiếng khác. Cuốn sách mới của ông, According to Kotler ... Nghe chuyên gia Philip Kotler bàn về quảng cáo & PR Hàng thập kỷ qua, trong thế giới marketing, không ai không biết đến vị giáo sư lỗi lạc giảng ... toàn cầu hoá, lưu kho đến tiếp thị trực tuyến. Kotler bàn về nhiều chủ đề mới hiện đang gây tranh luận như “demarketing” (phản tiếp thị), “reverse marketing (tiếp thị đảo chiều), “body advertising”...

Ngày tải lên: 14/12/2013, 17:16

... pound of potatoes costs the rancher 8 pounds of meat, 1 pound of meat costs the rancher 1/8 pound of potatoes. Similarly, because 1 pound of potatoes costs the farmer 1/2 pound of meat, 1 pound of ... opportunity cost of producing 1 pound of meat is 2 pounds of potatoes. Explain why the rancher’s opportunity cost of producing 1 pound of meat is 1/8 pound of potatoes. 2. Maria can read 20 pages of economics ... The rancher buys 1 pound of potatoes for a price of 3 pounds of meat. This price of potatoes is lower than her opportunity cost of 1 pound of potatoes, which is 8 pounds of meat. Thus, the rancher...

Ngày tải lên: 15/12/2013, 11:15

... quantity of ice cream you are willing to produce and offer for sale? Here are some possible answers. Price The price of ice cream is one determinant of the quantity supplied. When the price of ice ... MARKET FORCES OF SUPPLY AND DEMAND 77 MARKET SUPPLY VERSUS INDIVIDUAL SUPPLY Just as market demand is the sum of the demands of all buyers, market supply is the sum of the supplies of all sellers. ... the price of the good. This relationship between price and quantity supplied is called the law of supply: Other things equal, when the price of a good rises, the quantity supplied of the good...

Ngày tải lên: 15/12/2013, 11:15

... responsiveness of quantity demanded or quantity supplied to one of its determinants price elasticity of demand a measure of how much the quantity demanded of a good responds to a change in the price of that ... price of flour or a fall in the price of milk? Illustrate and explain your answer. b. Suppose instead that the equilibrium price of cream cheese has risen but the equilibrium quantity of bagels ... events certainly raise the price of ice cream, but their impact on the amount of ice cream sold is ambiguous. Price of Ice-Cream Cone 2.00 $2.50 047 Quantity of Ice-Cream Cones Demand New equilibrium Initial...

Ngày tải lên: 15/12/2013, 11:15

... THE P RICE E LASTICITY OF S UPPLY C AN V ARY . Because firms often have a maximum capacity for production, the elasticity of supply may be very high at low levels of quantity supplied and very low at high levels of ... Concepts 1. Define the price elasticity of demand and the income elasticity of demand. 2. List and explain some of the determinants of the price elasticity of demand. 3. If the elasticity is greater ... reducing the supply of farm products may raise the in- comes of farmers, but it does so at the expense of consumers. WHY DID OPEC FAIL TO KEEP THE PRICE OF OIL HIGH? Many of the most disruptive...

Ngày tải lên: 15/12/2013, 11:15

... Second, debt financing of wars shifts part of the cost of wars to fu- ture generations, who will have to pay off the government debt. This is argu- ably a fair distribution of the burden, for future ... THE FINANCIAL SYSTEM 577 size of the changes to the $20 billion of extra government borrowing. c. How does the elasticity of supply of loanable funds affect the size of these changes? (Hint: See Chapter ... source of the supply of loanable funds—is composed of private saving and public saving. A change in the government budget deficit represents a change in public saving and, thereby, in the supply of...

Ngày tải lên: 15/12/2013, 11:15

... Citizens of the east WICKED WITCH OF THE EAST: Grover Cleveland WICKED WITCH OF THE WEST: William McKinley WIZARD: Marcus Alonzo Hanna, chairman of the Republican party OZ: Abbreviation for ounce of ... job of the Bureau of Stan- dards—to ensure the reliability of a commonly used unit of measurement. When the Fed increases the money supply and creates inflation, it erodes the real value of the ... tax on a gain of $40. Thus, inflation exaggerates the size of capital gains and inadvertently in- creases the tax burden on this type of income. Another example is the tax treatment of interest...

Ngày tải lên: 15/12/2013, 11:15

... many of the tools we have developed in pre- vious chapters, but we have to abandon the classical dichotomy and the neutrality of money. THE BASIC MODEL OF ECONOMIC FLUCTUATIONS Our model of short-run ... is that the supply of specific goods and services depends on relative prices—the prices of those goods and services compared to other prices in the economy. For example, when the price of ice cream ... utilization of its labor force. In other words, when real GDP declines, the rate of unemployment rises. This fact is hardly surprising: When firms choose to produce a smaller quantity of goods and...

Ngày tải lên: 24/12/2013, 17:15

... market of 500,000 potential readers. It is a matter of simple arithmetic to solve Readalot’s problem. At a price of $30, Readalot sells 100,000 copies, has revenue of $3 million, and makes profit of ... makes profit of $1 million. At a price of $5, it sells 500,000 copies, has revenue of $2.5 million, and makes profit of $500,000. Thus, Readalot maximizes profit by charging $30 and forgoing the ... costs of production. Pri- vate owners have an incentive to minimize costs as long as they reap part of the benefit in the form of higher profit. If the firm’s managers are doing a bad job of keeping...

Ngày tải lên: 21/01/2014, 23:20

... to offer a downward-sloping one? Shouldn’t the findings of Phillips, Samuelson, and Solow lead us to reject the classical conclusion of mone- tary neutrality? Quantity of Output Natural rate of ... Department of Labor; U.S. Department of Commerce. CHAPTER 33 THE SHORT-RUN TRADEOFF BETWEEN INFLATION AND UNEMPLOYMENT 767 growth or decline in nominal national income, the rate of growth of the ... quantity of money. It cannot use its control over nominal quantities to peg a real quantity—the real rate of interest, the rate of unemployment, the level of real national income, the real quantity of...

Ngày tải lên: 21/01/2014, 23:20