may i have your remark the following departments in oder to evaluate their qualities
May i have your attention please phần 1 pdf
Ngày tải lên :
09/08/2014, 16:20
... Cataloging -in- Publication Data: Hilicki, Chris May I have your attention, please? : build a better business by telling your true story / Chris Hilicki p cm ISBN 0-471-67889-9 (cloth) Success in business ... get me into business and create I ix x FOREWORD some success, but not the kind I envisioned Now, Chris Hilicki explains in her book the reasons why this is so What belief Chris and I have in common? ... copied A powerful brand is becoming increasingly important as globalization continues The potential customer base is growing quickly, but the number of companies vying for its business is growing...
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May i have your attention please phần 2 doc
Ngày tải lên :
09/08/2014, 16:20
... tries to get Leo to join him in a wily get-rich scheme Leo is horrified and returns to his boring accounting office, where he realizes he is miserable in such an uninteresting and tedious routine ... Clinton to Bush and Kerry in the 2004 presidential campaign have been written about for the way they weave their personal lives into their campaigns.5 At the 2004 Republican National Convention, ... than their professional party brand) that convinces people to believe in them and align themselves with them I disagreed with the political pundits reviewing the speeches given by the 2004 presidential...
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May i have your attention please phần 3 doc
Ngày tải lên :
09/08/2014, 16:20
... admired, and able to in uence The Cartwrights put their brand on their belongings, specifically their cattle Imagine the red-hot branding iron of Wild West days searing the skin of the cattle to ... materials and cost efficiencies while maintaining the look and feel of traditional or historic value Faux is in Likewise, when economies are in recession, it’s cool to find bargains and insensitive ... starting point and your destination Sometimes I m in a hurry and I approach the search looking ahead in the direction of my destination If I m looking for the JCPenney store, my eyes jump to the big...
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May i have your attention please phần 4 pps
Ngày tải lên :
09/08/2014, 16:20
... embraces them What these stories have to with you? Think about them in the context of your work How is your personal brand infused into your professional work? How is it helping you build your business— ... whole organizations tend to hide their bad experiences, calling them mistakes and keeping them out of sight to avoid the inevitable razzing, criticism, or anything that would communicate, “You’re ... because it also stirs my feeling of lack in the beauty category I suppose it is a yearning to be more It is also a longing to give more Giving more would result in 80 MAY I HAVE YOUR ATTENTION,...
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May i have your attention please phần 5 ppsx
Ngày tải lên :
09/08/2014, 16:20
... composite of all their experiences It is the people behind the brand that bring it to life with their true stories How people feel about the people behind the brand is becoming increasingly important ... “It’s one of the things I value most in life—being listened to. ” If branding is all about your stories, then think about the flip side of telling them For every story told there should be a listener ... way Many organizations and companies hide their stories, waiting until they feel they 100 MAY I HAVE YOUR ATTENTION, PLEASE? have a story that will impress their customers or investors Many new...
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May i have your attention please phần 6 ppt
Ngày tải lên :
09/08/2014, 16:20
... rumors I got phone calls from good friends in the business asking, “Is everything okay?” I felt it was important to increase our visibility in other ways to offset the lost visibility in New York I ... that involves everyone in the organization Brand building is everyone’s job If you’re not building it up, then you are breaking it down In the mid 1990s, when Firestone found itself in the middle ... don’t believe in themselves or in their company Therefore their chances of getting the right kind of attention and creating loyalty are limited Build your brand on yourself and your authenticity You...
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May i have your attention please phần 7 ppsx
Ngày tải lên :
09/08/2014, 16:20
... doors to relate with and in uence everyone it touches When you begin to think of everything as a type of a billboard, you will get into the habit of reversing the sizing in your mind In other ... stuck in the listeners’ minds, so will your brand be stuck in their minds Without even seeing your logo or your product, your name will come to mind with the emotion of music over and over again ... music you play in the car? How are you making yourself heard? Advertising versus Publicity Advertising is different than publicity and visibility Publicity exposes your brand with visibility,...
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May i have your attention please phần 8 doc
Ngày tải lên :
09/08/2014, 16:20
... become more important than remaining true to your original plan Making their lists can detour you from your true identity I know several companies that are tricked into thinking that if they are ... Living this way to success isn’t pretending It is identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want Brand Building Belief ... time, energy, focus, and money into changing their tarnished brand image Instead of being able to focus on building their companies, they had to focus and maneuver to keep their companies alive...
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May i have your attention please phần 9 pps
Ngày tải lên :
09/08/2014, 16:20
... Sustaining the Results You Get from Your Brand 183 any other condition in the marketplace brings the failure into a place where you can work with it instead of diverting your attention to some ... fix Distinguishing Characteristics One of the biggest differences I advocate in today’s business world is to bring your whole self to the workplace Whereas it’s usually best not to bring your ... human dimension to their product As one person in the company’s hometown put it, “They are really in the business of manufacturing poison, so they need to show their better side.” In fact the Johnson...
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May i have your attention please phần 10 doc
Ngày tải lên :
09/08/2014, 16:20
... you, the brighter you’ll shine The brighter your light shines inside, the farther it can be seen This branding process works on the principle that each of us, and our corresponding brand identity, ... Humility, 15–19, 176 Humor, 53–54 Identity: distinguishing characteristics of, 183–184 significance of, 9–11 Image protection, 88 Imagination, 173–174 Imitation brands, 60–61, 149, 177 Informational ... Victory! Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and Personal Life Liz Murray Garrigan, “800-Pound Gorilla Rattles the Cage,” City Limits,...
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May I Have Your Attention, Please phần 1 ppt
Ngày tải lên :
14/08/2014, 05:20
... Cataloging -in- Publication Data: Hilicki, Chris May I have your attention, please? : build a better business by telling your true story / Chris Hilicki p cm ISBN 0-471-67889-9 (cloth) Success in business ... get me into business and create I ix x FOREWORD some success, but not the kind I envisioned Now, Chris Hilicki explains in her book the reasons why this is so What belief Chris and I have in common? ... copied A powerful brand is becoming increasingly important as globalization continues The potential customer base is growing quickly, but the number of companies vying for its business is growing...
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May I Have Your Attention, Please phần 2 doc
Ngày tải lên :
14/08/2014, 05:20
... tries to get Leo to join him in a wily get-rich scheme Leo is horrified and returns to his boring accounting office, where he realizes he is miserable in such an uninteresting and tedious routine ... Clinton to Bush and Kerry in the 2004 presidential campaign have been written about for the way they weave their personal lives into their campaigns.5 At the 2004 Republican National Convention, ... than their professional party brand) that convinces people to believe in them and align themselves with them I disagreed with the political pundits reviewing the speeches given by the 2004 presidential...
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May I Have Your Attention, Please phần 3 pps
Ngày tải lên :
14/08/2014, 05:20
... admired, and able to in uence The Cartwrights put their brand on their belongings, specifically their cattle Imagine the red-hot branding iron of Wild West days searing the skin of the cattle to ... materials and cost efficiencies while maintaining the look and feel of traditional or historic value Faux is in Likewise, when economies are in recession, it’s cool to find bargains and insensitive ... someone to trust or hire or love Marketing is generating more business, resulting in more sales Marketing is done with the intent to sell something, and to sell more of something Again, you might...
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May I Have Your Attention, Please phần 4 pot
Ngày tải lên :
14/08/2014, 05:20
... embraces them What these stories have to with you? Think about them in the context of your work How is your personal brand infused into your professional work? How is it helping you build your business— ... whole organizations tend to hide their bad experiences, calling them mistakes and keeping them out of sight to avoid the inevitable razzing, criticism, or anything that would communicate, “You’re ... experiences and values translate to a new brand? Suddenly the initial list of new division names like Gathering Point and Creative Ink didn’t seem to tell the true story They didn’t communicate the...
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May I Have Your Attention, Please phần 5 doc
Ngày tải lên :
14/08/2014, 05:20
... composite of all their experiences It is the people behind the brand that bring it to life with their true stories How people feel about the people behind the brand is becoming increasingly important ... close It is the circle of giving and receiving, spinning around a core of appreciation And that brings us back to being chosen for being special and authentic Once again, we are back to building ... way Many organizations and companies hide their stories, waiting until they feel they 100 MAY I HAVE YOUR ATTENTION, PLEASE? have a story that will impress their customers or investors Many new...
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May I Have Your Attention, Please phần 6 docx
Ngày tải lên :
14/08/2014, 05:20
... don’t believe in themselves or in their company Therefore their chances of getting the right kind of attention and creating loyalty are limited Build your brand on yourself and your authenticity You ... that involves everyone in the organization Brand building is everyone’s job If you’re not building it up, then you are breaking it down In the mid 1990s, when Firestone found itself in the middle ... relate to your brand, their attention will last and you will be able to turn their attention into the kind of action you desire How are you telling the story of your brand? How is your brand telling...
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May I Have Your Attention, Please phần 7 doc
Ngày tải lên :
14/08/2014, 05:20
... rumors I got phone calls from good friends in the business asking, “Is everything okay?” I felt it was important to increase our visibility in other ways to offset the lost visibility in New York I ... doors to relate with and in uence everyone it touches When you begin to think of everything as a type of a billboard, you will get into the habit of reversing the sizing in your mind In other ... stuck in the listeners’ minds, so will your brand be stuck in their minds Without even seeing your logo or your product, your name will come to mind with the emotion of music over and over again...
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May I Have Your Attention, Please phần 8 pdf
Ngày tải lên :
14/08/2014, 05:20
... you fly with them Like many in their industry they have endured financial difficulties and they will have to decide which corners to cut and which services they must keep to fulfill their promise A ... also stay in touch with today’s audience? “It means knowing the right ingredients and staying true to them.” Pete smiled, I m not trying to make the Opry something it’s not We are telling the same ... gain What is your signature packaging? Is it protected? Is it working? Is it going to work tomorrow? Between focus and maneuver, you’ll find the balance for success Insanity is doing things the...
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May I Have Your Attention, Please phần 9 docx
Ngày tải lên :
14/08/2014, 05:20
... pretending It is identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want Brand Building Belief VIII I will focus on my brand to ... other condition in the marketplace brings the failure into a place where you can work with it instead of diverting your attention to some temporary fix Distinguishing Characteristics One of the ... positive difference in the world Being little known is one of the hardest things for some people to reconcile in their lives, especially if they have something that they are proud of, something...
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May I Have Your Attention, Please phần 10 pot
Ngày tải lên :
14/08/2014, 05:20
... 202 MAY I HAVE YOUR ATTENTION, PLEASE? Integrity has as much to with intellectual information as it does with an emotional dialogue Some companies complain that they don’t think their customers ... have a longing inside of us Hope and aching go hand in hand We hope for something because we feel like we are missing something And it is that state of feeling like something is missing that makes ... something more Hope makes us believe that all things are possible We don’t actually live in the state of knowing We live in the land of believing Certainty flickers like a firefly’s light Believing is...
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