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... memory needed and to reduce the processing time used for parsing and execution planning. Program Global Area (PGA) The PGA is a memory area that contains data and control information for the Oracle ... site, and how you can use this information. Chapter 6, “Performance Monitoring Tools,” gives an overview of some of the performance monitoring tools available from Oracle and third-party vendors and ... group, he is responsible for Oracle performance engineering and benchmarking. In this role, he has had much experience in database system design and tuning for optimal performance. During the time...

Ngày tải lên: 17/02/2014, 15:20

... growth, technological change and increasing demand for consumption, it may be rational to slowly reduce the area allocated for conservation or wilderness after examining relative costs and benefits of land-use. But ... approach and gives greater weight to naturalistic ethics, the ‘land-ethic and ‘ecocentrosism’, the need for empha- sising the ‘human-doom’ thesis as a basis for action concerning environ- mental conservation ... Clevo Wilson for encouraging me to work on this new edition and Hemanath Swarna Nantha for suggesting and supplying some useful source materials for this revision. Indirectly, the revision benefited...

Ngày tải lên: 15/03/2014, 18:20

... those systems and register your site. See Chapter 12 for infor- mation. What if you search for your site in the search engines and can’t find it? If the site isn’t in Google, Yahoo!, and MSN, you ... to contract, and my edi- tors Susan Pink and Tonya Cupp, who kept me on the straight and narrow. And, of course, the multitude of Wiley staff involved in editing, proofreading, and laying out ... AdWords and Yahoo! Search Marketing pay-per-click programs . . . and how to buy cheaper clicks. You also discover paid placement and other forms of advertising. Part V: The Part of Tens All For Dummies...

Ngày tải lên: 25/03/2014, 16:06

... 0.5 for metals and elastomers, and about 0.3 for polymers, foams and wood. Figure 2.20 refers to the behaviour of cracked specimens and charts the relationship between the fatigue threshold and ... to form brass. A few pairs of metals are completely miscible in the solid state and are said to form a ‘continuous solid solution’; copper and nickel behave in this way and the phase diagram for ... for engineering materials, that the value of Young’s modulus can vary by over three orders of magnitude for different materials with elastomers having values of the order 0.1 GPa and metals and...

Ngày tải lên: 08/04/2014, 11:06

... Position and Brand . . . . . . . . . . . . . . . . .89 Brands Live in the Minds of Customers 90 You can have a powerful brand without having a power brand 90 Consistency builds brands 91 Branding ... Introduction W elcome to the 2nd edition of Small Business Marketing For Dummies, updated for faster and easier use by the millions of small businesses that comprise the vast heart and soul of today’s business ... public relations firm. In 1978 she and her husband, Peter, left Hawaii for a village on the South China Sea, where for two years they managed a development program for the Peace Corps in Malaysia. In...

Ngày tải lên: 21/06/2014, 10:20

... initial sale into repeat business and word-of-mouth advertising for your business. 6. Talk with customers to gain input about their wants and needs and your products and services. Combine what you ... features, price, packaging, and distribution (or availability), and without all the effort involved in developing awareness and interest through advertising, publicity, and promotions — without ... broadcast ads that work, and step-by-step instructions for planning and buying ad space and time. Part IV: Getting the Word Out without Advertising Part IV is packed with information on the tactics...

Ngày tải lên: 21/06/2014, 11:20

... price is only the beginning. Calculate and include shipping and handling to remove buyer con- cern and possible objection. State and local taxes State and local taxes “Extra” goes into the extra ... bulk of your marketing efforts to the steps that take place long before money changes hands. These efforts involve targeting customers, designing the right product line, and communicating your ... satisfies their sense of worldliness and self-indulgence. They opt for the high-end sedan for the feeling of prestige and luxury it delivers. They pay top price for legal, advertising, or accounting...

Ngày tải lên: 21/06/2014, 11:20

... firms, and design studios are set up to handle entire jobs, from strategic and concept development through design and copywriting, production management, and overseeing print- ing, ad placement, and ... advertising and to be prepared to get what you ask for. 13_578391 ch08.qxd 12/28/04 8:58 PM Page 108 ߜ Ownership of materials: Just because you pay for advertising materials produced for your company ... clients pay for breakthrough creative advertising in two ways. First, it takes time and therefore money to develop and produce highly creative and attention-getting advertising. Second, it takes...

Ngày tải lên: 21/06/2014, 11:20

... tag team effort: You use mass media advertising to build awareness, desire, and per- ceived value for your products and then use one-to-one marketing to call for the order and to form the basis ... sales. (See Chapter 16 for information on e-commerce.) ߜ Database marketing entails compiling detailed information about cus- tomers and prospects and then using it to create and send marketing messages ... producers, and read direct marketing publications and Web sites for more advice and ideas. 188 Part III: Creating and Placing Ads 18_578391 ch12.qxd 12/28/04 9:08 PM Page 188 Sending a second mailing...

Ngày tải lên: 21/06/2014, 11:20

... small budgets and cramped schedules, and still full of hands-on marketing advice and examples for the smallest business marketers, the book's 2nd edition includes new tips for cost-effective, ... Promotions, Trade Shows, and More 21_578391 ch14.qxd 12/28/04 9:11 PM Page 227 headlines for an overview and spending only a few extra seconds on informa- tion that stands out as worthy of extra ... you send — and how often? Will you handle the task in-house or hire outside writing, design, and mail service help? Tally the costs and be sure you can afford to commit to the project for at least...

Ngày tải lên: 21/06/2014, 11:20

... worded and what you thought you said. Request corrections only for actual and important errors, not for differences of opinion or approach. Instead, look for a positive aspect of the coverage and ... refund and return poli- cies, fulfillment, order tracking, and site update and maintenance. Contact Web site design and management companies for individually tailored e-commerce sites and service ... that requires greater effort to describe thoroughly so that customers really understand what they are buying. ߜ Is your product easy and affordable to package and ship? Perishable, fragile, and hard-to-package...

Ngày tải lên: 21/06/2014, 11:20

Ngày tải lên: 28/06/2014, 00:20

... of information for students in the informa- tion security field as well as for practicing professionals. New Material for the Second Edition We’ve made extensive additions and revisions for ... jazz and contemporary music recorded and per- formed by his own big band and others. He also founded and managed a scholastic music publishing company and worked as an artist-in-residence for ... information systems, and to enforce the accountability of the users and processes. A cadre of information systems security professionals quickly rose to the challenge and began to identify and...

Ngày tải lên: 14/08/2014, 12:20

Ngày tải lên: 14/08/2014, 12:20

Ngày tải lên: 14/08/2014, 12:20

Ngày tải lên: 14/08/2014, 12:20

Ngày tải lên: 14/08/2014, 12:20

Ngày tải lên: 14/08/2014, 12:20

Ngày tải lên: 14/08/2014, 12:20

Ngày tải lên: 14/08/2014, 12:20