0

marketing plan of kfc in vietnam

the marketing mix of KFC in Vietnam

the marketing mix of KFC in Vietnam

Internet Marketing

... on gaining market share and getting the loyalty of customers here.6 Student: Doan Thi Bich Hoai ID: A2127281INTERNATIONAL MARKETING MANAGEMENTThe report: The Marketing Mix of KFC in VietNam Professor: ... wasapplied in 5500 KFC restaurants around the world, including Vietnam. Furthermore, in2 004, bird flu epidemic exploded in most of countries in Asia which affecteddirectly thesales of KFC in particular ... logo of the smiling Colonel is probably one of the most recognized faces intheworld and instantly brings the image of fried chicken to one’s mind. KFC and its new company jingle, “finger licking...
  • 11
  • 6,471
  • 96
solutions for the development of bank marketing towards individual customers in vietnam prosperity joint stock commercial bank vpbank

solutions for the development of bank marketing towards individual customers in vietnam prosperity joint stock commercial bank vpbank

PR - Truyền thông

... ATCA – K12 ;A* Marketing today includes offline marketing and online marketing (Internet marketing) , in which online marketing is becoming increasingly important as the number of Internet users ... by the marketing element in the bank. In other words, that a way of thinking along marketing lines is permeated into all areas of banking so as to enable the establishment of a marketing – oriented ... According to R.Brion and J.Staffort in the article named "Myths of Marketing in banking activities", the two-side role of bank marketing is stated: one is the determination of marketing...
  • 59
  • 846
  • 2
Legal Aspects of Franchising in Vietnam - VN Version

Legal Aspects of Franchising in Vietnam - VN Version

Kinh tế - Thương mại

... hành hoạt động kinh doanh theo cách thức tổ chức kinh doanh do bên nhượng quyền quy định. Cách thức tổ chức kinh doanh này bao gồm cả các nhãn hiệu hàng hóa, bí quyết sản xuất và kinh doanh hay ... tiết lộ thông tin. Các bên cũng nên xác định một cách rõ ràng các quyền liên quan đến phạm vi kinh doanh của bên nhận quyền và các yêu cầu về địa điểm hoạt động của hệ thống kinh doanh nhượng ... tự xuất hiện trên những con đường sầm uất của Hà Nội và Thành phố Hồ Chí Minh như Phở 24, KFC và Lotteria, Bánh Kinh Đô, Quán A Lô Trà và Cà Phê Trung Nguyên. Trước đây, Việt Nam có rất...
  • 3
  • 526
  • 0
Development situation of SMEs in Vietnam

Development situation of SMEs in Vietnam

Quản trị kinh doanh

... of 100 NSEs was selected in twoprovinces Vinh Phu (an industrial province in North of Vietnam) and Can Tho (anindustrial province in the South), covering manufacturing and trading sectors in ... supporting.4.3Financial leasing and SMEs4.3.1 The role of financial leasing company to funding need of SMEsFinancial leasing is a new field in Vietnam. The first leasing company was established in 1995. ... managementand finance of the enterprises.Banks and financial leasing companies need exactly information on business of borrower through business planning. However, in workshop on business planning andbank...
  • 65
  • 665
  • 5
Credit appraisal for projects in the field of Petroleum in Vietnam Joint stock commercial bank for Industry and Trade - Hanoi branch

Credit appraisal for projects in the field of Petroleum in Vietnam Joint stock commercial bank for Industry and Trade - Hanoi branch

Kinh tế

... applying the regulation of reserve classification of the Ministry of Industry andTrade, Vietnam. ã Conducting the monitoring process of original documents of Perenco in London,England.Results ... projects in the field of Petroleum in Vietnam Joint stock commercialbank for Industry and Trade - Hanoi branch2013Oil price risk in 2013 (year of investment into the project) will be a low level of ... approved to invest by the PrimeMinister in 2011. After researching and assessing the economic and technical aspects of theApproving Contract of Exploring and Exploiting at Block 67 – Mainland Peru...
  • 59
  • 896
  • 0
the situation of dolllarization in vietnam, it impacts on accounting system and economy of vietnam and actions to fight its

the situation of dolllarization in vietnam, it impacts on accounting system and economy of vietnam and actions to fight its

Sư phạm

... to do in businesses. Foreign Direct Investment in Vietnam includes both direct and indirect investment. The total amount of indirect investment in 2006 was 2 billion USD, 6.3 billion USD in 2007 ... word in Vietnam. Nowadays, Vietnam is amalgamating into the global economy, thus Vietnam has to use U.S dollar in trade and invest activities. Additionally, the habit of use of U.S dollar in ... of Vietnam in 1989 was 34.6%, in 1990 11 Figure 1.1: The Dollarization Ratios of Vietnam Currently, in Vietnam, the prices of commodities in U.S dollars are doing openly in the public...
  • 63
  • 540
  • 0
Báo cáo

Báo cáo " ISO 14001 ENVIRONMENTAL MANAGEMENT SYSTEM FOR UNIVERSITIES: A CASE STUDY AT HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY IN VIETNAM " pptx

Báo cáo khoa học

... INTRODUCTION Ho Chi Minh City University of Technology (HUTECH), located in Binh Thanh District, Ho Chi Minh City, Vietnam, was established in 1995. HUTECH offers courses in 35 disciplines ... Student work VICE PRESIDENT Planning - Finance Materials - Equipment VICE PRESIDENT Learning by doing Center Director Learning by doing Center Chief Training Dept Dean Basic Science ... Chief Organization-Administration Chief Science management-Staff fostering Deans of Facuties Chief Training inspection Dept Chief Planning – Finance Dept Chief Materials...
  • 12
  • 753
  • 0
Internal governance structure of law in Vietnam (Business Law for MBA students)

Internal governance structure of law in Vietnam (Business Law for MBA students)

Luật doanh nghiệp

... Gillespie, Transplanting Commercial Law Reform: Developing a ‘Rule of Law’ in Vietnam (2006) 271.98John Gillespie, Transplanting Commercial Law Reform: Developing a ‘Rule of Law’ in Vietnam (2006) ... preparing meeting agendas, convening meetings, andsigning documents on behalf of the MC.25The statutory powers of the chairperson prescribed in CORPORATE GOVERNANCE IN VIETNAM : A SYSTEM IN ... enhancing in Vietnam because of the rocketing number of listed companies on the Vietnamese stock exchanges (Ho Chi MinhStock Exchange and Hanoi Securities Trading Center). The number of listing...
  • 22
  • 1,106
  • 0
Research on factors affecting the student’s  satisfaction: a case study at the Da Nang University  of economics, in Vietnam.

Research on factors affecting the student’s satisfaction: a case study at the Da Nang University of economics, in Vietnam.

Công nghệ thông tin

... England, Birmingham.14. Hom, W. (2002). Applying Customer Satisfaction Theory to Community College Planning of of Student Services. 15. Kotler, P. (1985). Strategic Marketing for Educational Institutions. ... surviving and developing. Indeed, hearing customer voice and pay enough attention to their demands and expectations are one of decisive principles of measuring customer satisfaction. In educational ... quality of education offered by Danang university of economics RESEARCH METHODSqSample selectionThe population of this study is the student of Danang University of economics. In this study, minimum...
  • 24
  • 784
  • 2
Báo cáo nghiên cứu nông nghiệp

Báo cáo nghiên cứu nông nghiệp " Biofertiliser inoculant technology for the growth of rice in Vietnam: Developing technical infrastructure for quality assurance and village production for farmers " pot

Báo cáo khoa học

... workshop setting, to train scientists in methods of strain selection and quality assurance of strains in biofertilisers. Field training of villagers, particularly women, in methods of biofertiliser ... for training of scientists and technologists in the isolation, counting, and identification of inoculant strains ♦ Training of villagers in biofertiliser production ii) Workshops in villages ... Assistance, Training and Capacity Building Capacity building has involved the generation of quality control methods for application in Vietnam as well as in increased proficiency of participating staff....
  • 12
  • 498
  • 0
HARMONIZATION OF PUBLIC COMPETITIVE TENDERING :  EMPIRICAL EVIDENCE FROM THE MINISTRY   OF HEALTH IN VIETNAM

HARMONIZATION OF PUBLIC COMPETITIVE TENDERING : EMPIRICAL EVIDENCE FROM THE MINISTRY OF HEALTH IN VIETNAM

Tiến sĩ

... JBIC/JICAagainst the contents of the current Vietnamese Laws on tendering referring totransparency and opening of tendering. Basing on practice of managing projects andprinciples of applying Laws ... provisions in theInternational Law on Tendering (ILT) and Local Law on Tendering (LLT) in Vietnam to determine how procurement and bidding are being done in the Ministry of Health asmeasured in terms ... procurement and bidding being done in the Ministry of Health as measured in terms of openness and transparency?3) How can the ILL and the LLT be harmonized in the Ministry of Health using transparency...
  • 19
  • 291
  • 0
Bachelor of finance and banking thesis the test of CAPM in vietnam stock market

Bachelor of finance and banking thesis the test of CAPM in vietnam stock market

Internet Marketing

... withcertainty or no risk of financial loss over a given period of time and it seems that investors aretrading in an absolutely risk-free investment. In the perspective of CAPM, according toSharpe-Lintner ... help investors in classifying stocks, avoiding risk and realizing return through β. Besides, CAPM also provideinvestment guidance to investors through estimating risk-return trade-off, investors ... difficulty in obtaining theexpected return of zero- portfolios), not taking it into account in the time - series regressionleads to a worse fit of the data by the model (the data is used in estimating...
  • 76
  • 5,021
  • 9
developing domestic suppliers of electronics in vietnam the case study of canon vietnam’s strategy

developing domestic suppliers of electronics in vietnam the case study of canon vietnam’s strategy

Tiến sĩ

... trading promotion, research supporting program. In Vietnam, we should also reinforce the way enterprises involving in policy-making phases. Vietnam needs the participation of businesses in ... topic of "Developing Domestic Suppliers of Electronics in Vietnam: The case study of Canon Vietnam s strategy" is meaningful and useful for managers of multi-national companies in electronic ... efficient network of domestic suppliers by transferring technology, developing existing relationships, helping these suppliers involve in the value chain, improving the key elements of local environment...
  • 29
  • 372
  • 0
developing domestic suppliers of electronics in vietnam the case study of canon vietnam’s strategy

developing domestic suppliers of electronics in vietnam the case study of canon vietnam’s strategy

Tiến sĩ

... vmanufacturing industry in Vietnam. The data was gathered from Ministry of Industry, Ministry of Finance, Ministry of Trade, and Ministry of Public Security. Additional data were obtained from ... existing condition and operation of Canon Company in Vietnam in term of: 8 In fact, the industrial development policies of Vietnam government are usually considered in a wide range of various ... to bring product to final consumers by design, processing of raw materials and intermediate inputs, production, marketing, distribution and support. A value chain may consist of many businesses...
  • 185
  • 335
  • 0

Xem thêm