... material information
about the terms of the plan. Further, once consumers
agree to enroll, the company must notify them before
shipping to allow them to decline
if
w
c and conditions of th
requires ... determining whether an ad ag
y on
re
ency
he preparation of the
challenged ad, and whether the agency knew or
should be held liable, the FTC looks at the extent of
the agency’s participation in ...
TE
N
CONSUMERS.
N ADDITION, CLAIMS
A
LL THE TRUTH AND
OT MISLEAD
I
MUST BE
SUBSTANTIATED.
PROTECTING CONSUMERS’
The I es for the
colle
cons ery
strong concerns about the...
...
• Mobile marketing
• Viral marketing
• Autoresponder marketing
• Permission-based e-mail marketing
• VOIP.
6
3G MarketingontheInternet
Figure 1.3. Different people use theInternet in ... online marketing
Figure 2.1. The “foundation” of your online marketing strategy.
Your Online Marketing Strategy
The Foundation of Your Online Strategy
Online Marketing
Objectives
Target Market
Segments
Products ... occasions” section onthe site, as it speaks to the
needs of your customers (see Figure 2.3). Providing users with multiple ways
24
3G MarketingontheInternet
ing and customization that other...
... investment.
18
3G MarketingontheInternet
• Extending the reach of your brand online
• Consistently positioning your offerings
• Staying on top of the competition
• Being aware of the macro and ...
other. In the office environment, people will sooner e-mail the person sitting
next to them than turn around and talk.
How Big Is theInternet Population?
The year 2005 has seen the Web grow ... site. They don’t want to visit the
site to simply see the same thing. Yes, the style and tonality of the messaging
should be consistent, but don’t say the same thing twice. You’ve got them to...
... - Addressing the Sale of Counterfeits ontheInternet – September 2009 1
Addressing the Sale of Counterfeits ontheInternet
The Issue
In the global environment, the sale of counterfeit ... counterfeits ontheInternet and the harms caused to
businesses and the public is clear, the solution to the issue is complex and challenging. As a
result, how to address the sale of counterfeits onthe ... PayPal were among those who participated in and contributed contact information to the best
practices.
Future Considerations
Addressing the sale of counterfeits online will continue to be...
... Comparisons
Platform-based trust
mySimon.com
Certification Informational
8
Consumer confidence is important to achieve so that when the consumer engages in
post consumption evaluation they ... trust theory have not been encountered in the literature before, neither
have the notions developed here of ‘thin’ and ‘thick’ online anonymity. The addition
of individualisation to the characteristics ... fuller operationalisation
of the WOM mechanisms in the empirical setting. The twin conceptions of weak and
strong WOM, and the tracing back of the various trust mechanisms to the levels of...
...
Internet content are incompatible with the rights stipulated in the European Convention on
Human Rights. The Strasbourg Court requires the consideration of less draconian measures
such as the ... commitments, namely
the conclusions of the Final Act of Copenhagen and the conclusions of the Final Document of
the Moscow Meeting as well as with Article 10 of the European Convention on Human
Rights, ... provisions onthe
right to access theInternet (Question 1)
In some of the countries that responded positively, the right to access theInternet is
interwoven with the right to information and...
... properties of the product or service,
desire sparks a more emotional response to the text of the ad. The reader has gone
beyond being aware of the product to the point of emotionally responding to the
words. ... emotional.
INTEREST: Once the title has grabbed the reader’s attention, the body of your ad
must arouse a sympathetic response. The response raises the reader’s level of
awareness of the product ... Promotion
Introduction
Website promotion is the process of publicizing the website. For the purposes of
this report, promotional activities are limited to internet advertising only. Web
promotion consists...
... patrons to be independent online information seekers. The
10
Hate onthe Internet: A Response Guide for Educators and Families
A Partners Against Hate publication
36
Hate onthe Internet: A Response ... reconcile their belief
in the Constitutional right of free speech with the recognition that the
Constitution provides the same rights to all, including hate groups. The
protection of these freedoms ... to accept information gathered at face
value; consideration of the sources of information and their accuracy;
questioning whether information is fact or opinion and whether the source
has biases...
... explanation in terms of joint costs would be very artificial.
The purchase of the second and third tickets would have violated the conditions of the Continental
contract, but it is hard for the airline ... with abandon. Versioning was one of the main ones, as shown in the quote
from Jules Dupuit earlier. There was also extensive personal discrimination. Passenger tickets in the U.S.
were commonly bought ... gasoline wholesalers in the U.S. charge gas stations prices that depend onthe “zones” where the
stations are located, zones that often contain just a single station [3]. The price differences within...
... informa-
tion. The first question
asked students to report
the creator of Linux. The
answer is easily found
quickly online. The sec-
ond question asked stu-
dents to find the land
area of Lisbon, Portugal.
While ... answer
on the Internet, and even
longer to find a second
source. For the easy
Linux question, 78% of
students reported the first
answer they found, with-
out verifying it from
another source. For the
more ... more Internet- savvy” were better able to
critically evaluate information onthe Internet. The cat-
egories available were very confident, fairly confident,
slightly confident, and not very confident....
... usage 68
6.3.2.3 The long term: further agent confidence and task delegation? 69
6.3.2.3 The long term: further agent confidence and task delegation? 69
6.4 The Suppliers & the Developers 69
6.4.1 ... information about theInternet 94
Introduction 94
Introduction 94
Internet Services offered 94
Internet Services offered 94
Appendix 3 - Internet Growth Figures 97
Intelligent Software Agents onthe Internet
... not the case, however, with the
second group of characteristics, which
are connected to the strong notion of the
concept "agent". The characteristics that
are presented in section...