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Contemporary Research in E-Marketing_1 pdf

Ngày tải lên : 21/06/2014, 03:20

... Behavioral and Policy Issues in Electronic Marketing Communications 106 Merrill Warkentin, Mississippi State University, USA Robert S Moore, Mississippi State University, USA Melissa Moore, ... developing an appropriate marketing strategy The first step in this direction should be converting casual first-time visitors into loyal users who are inclined to revisit the site This recommends ... examples of stance analysis in two very different online focus groups: older adults discussing financial services and teenagers discussing clothes Their work could very well be the missing piece in...

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Contemporary Research in E-Marketing_2 pot

Ngày tải lên : 21/06/2014, 03:20

... Web site not confusing to use I find this Web site irritating to use (R) IST3 IST4 Individual Specific Focused Attention SITE INFORMATION PROFILE Informativeness Organization of Information Elements ... almost never vary (R) I am not as moody as most people I know (R) This Web site is fun to visit This Web site is not exciting (R) This Web site is cool This Web site is not imaginative (R) This ... period of this analysis, the respondents were assigned a specific Web site out of the four possible Web sites classified in the above fashion Results and Analysis We performed statistical analyses...

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Contemporary Research in E-Marketing_3 docx

Ngày tải lên : 21/06/2014, 03:20

... live job listings, and a rapidly expanding résumé database Business-to-Business or Business-to-Consumer Site? Since Naukri.com has both job seekers and corporates as its customers, there is some ... demonstrating used vehicles Research Questions 7-9 In our initial analysis, as shown in Table 10, it is somewhat surprising that feedback does not play a substantial role in determining price ratios ... than 98% positive feedback ratings versus those with less than 98% positive feedback shows a statistically significant difference in price ratio Conclusion The principal findings of our study may...

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Contemporary Research in E-Marketing_4 docx

Ngày tải lên : 21/06/2014, 03:20

... For job seekers, the positioning is essentially in terms of the largest database of jobs that Naukri.com claims to have in its possession It also claims to have jobs in its database that are ... companies’ vacancies and a logo is included on listings d Classifieds: Designed to be brief and to the point, the format ensures easy access of information Vacancies are listed in specific and ... because business here is primarily based on relationships that develop over a period of time Says Ayesha Kapur, “It is not a question of making a sale once and not seeing them again It is not like,...

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Contemporary Research in E-Marketing_6 pptx

Ngày tải lên : 21/06/2014, 03:20

... capture a wide range of HCI or usability issues of Web site design and interaction in the study In addition, E-SEQUAL does not cover accessibility (for users with special needs) issues of the TCE ... having a usable site, other CRM characteristics such as cues of trustworthiness on the Web site, consistent service across different touch points and business channels of the organisation, assurances ... (Techniques) Naturalistic customer observations, group interviews, semi-structured interviews, critical incident technique Questionnaires, surveys, and checklist approach – prioritisation of...

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Contemporary Research in E-Marketing_7 pot

Ngày tải lên : 21/06/2014, 03:20

... site is attracting the wrong customer base, cross-selling suffers If the Web site is selling some products at a loss in hopes of cross-selling the profitable products and it hits upon price-sensitive ... brands and start-ups However, it is especially important that start-ups with limited resources be firm with their advertising dollars Besides the usual online advertising opportunities such as banner ... customers as possible Copyright © 2006, Idea Group Inc Copying or distributing in print or electronic forms without written permission of Idea Group Inc is prohibited Key Success Requirements for...

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Contemporary Research in E-Marketing_9 potx

Ngày tải lên : 21/06/2014, 03:20

... Another existing version is the possibility given to the user of eliminating advertising present on the Internet site he/she is visiting Intrusive advertising aims to reach and foster the needs—not ... box with an advertising message appear • insertion of a distribution list without permission of user or impossibility to cancel a subscription Log files are files that sit on the server hosting ... auctions: they are Internet sites that organize virtual auctions in which the participants are not the users but the suppliers themselves • Classifiers: these Internet sites classify and submit...

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Contemporary Research in E-Marketing_10 pptx

Ngày tải lên : 21/06/2014, 03:20

... Service industries have been traditionally much less internationalized than physical product industries Diverse factors have contributed to this situation, such as the special characteristics of ... Challenges and Risks More challenges and risks are involved in global than in domestic markets Diverse issues have been identified in previous research as barriers for the success of global e-marketing ... the services of local distributors • Sophistication of foreign markets’ commercial infrastructure The availability of high-quality support services facilitates the activities of global marketers...

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