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... Web user Sensation Seeking Tendency: This is referred to as an individual s need for varied, novel, and complex sensation and experiences, and his/her willingness to actively seek out such experiences ... agree.” Tests for Main Effects We use multiple regression technique for hypotheses testing Hypotheses 1(A) to 3(B) are related to main effects We examine these effects at both overall (i .e. , ... The scale has four items (e. g., “After visiting the Web site I feel pleased”) Items in the sensation-seeking tendency scale are scored as either true or false A seven-point semantic differential...

Ngày tải lên: 21/06/2014, 03:20

... this analysis, the respondents were assigned a specific Web site out of the four possible Web sites classified in the above fashion Results and Analysis We performed statistical analyses using STATISTICA ... Analyses and Interpretation of Results Results Related to Main Effects Overall Results For hypotheses testing, we use multiple regression technique The results of individual specific main effects ... Cronbach s alpha In case of sensation-seeking tendency scale, it is possible that some respondents were not able to relate well with some scale items such as “I sometimes like to things that are a...

Ngày tải lên: 21/06/2014, 03:20

... Business -to- Consumer Site? Since Naukri.com has both job seekers and corporates as its customers, there is some confusion as to whether it is a business -to- business (B2B) or business-toconsumer (B2C) site ... two seller reputation variables were collected from eBay listings: seller percent positive and seller feedback rating The feedback rating serves as a measure of the seller s experience, as estimated ... weekend editions of newspapers carry the most listings Other outlets for these ads are in the form of business magazine ads and employment news bulletins Internet Networks and Resources: The...

Ngày tải lên: 21/06/2014, 03:20

... of the best-kept secrets of most market leaders is being the first mover The fact that we moved three years before anybody else really helped us because we understood the customer, we understood ... The purpose of this chapter is to help Web marketers better understand the basis for the development of more customer-focused, value-enhanced Web sites To help address this issue, this chapter ... advertising) have helped shape the types of research questions most relevant to marketers Research in marketing has often focused on the consumer as a receiver of the marketer s message The marketer’s...

Ngày tải lên: 21/06/2014, 03:20

... this stage, the customer compares the overall experience with the benchmark of expectations set during stage 1, and assesses whether he/she has received value from his/her experience Unpleasant ... he/she is receiving compared to the service he/she expects (Gefen, 2002) The essence of service quality is, therefore, the ability to deliver what the customer needs and expects If the service quality ... postpurchase stage It, therefore, does not capture the customer s experiences over the entire service encounter Supporting the Usability of the Customer–Web Site Interaction We have seen that customers...

Ngày tải lên: 21/06/2014, 03:20

... is more appealing to the customers And then the message is presented to the general public through television, radio, newspapers, or magazines If customers desire to express their thoughts and ... large retail stores such as Wal-Mart These types of stores cater to large groups of people to make purchases, and hence cannot customize their offerings according to each customer s likes and preferences ... market and design brand messages to these selected segments or target markets While there is a distinct trend toward targeting smaller segments or niches, there is a logical limit to how small...

Ngày tải lên: 21/06/2014, 03:20

... companies should give up mass marketing messages in favor of more customized messages A way to begin with the targeting of messages is to prepare messages suitable to the interests of newsgroups or ... criticalities relating to the powerful presence of quality elements present in the activities themselves Due to these complexities, the indexes on the intangible assets when using the Internet for sale ... which the participants are not the users but the suppliers themselves • Classifiers: these Internet sites classify and submit offers/requests from Internet users, such as the traditional free magazine...

Ngày tải lên: 21/06/2014, 03:20

... the effective use of these technologies SMCs with limited resources will have to make a careful assessment of the available and needed staff resources; staff training or new hirings may be needed ... to develop global Internet marketing strategies: • The Web and related services, such as e- mail, online forums, newsletters, chat services, search engines, and so forth, are powerful vehicles for ... contents may need continuous updates (e. g., online newspapers) • Selecting a mechanism for measuring e- marketing effectiveness: there should be continuous assessment of global customers’ perceived...

Ngày tải lên: 21/06/2014, 03:20

... Business -to- Consumer Site? Since Naukri.com has both job seekers and corporates as its customers, there is some confusion as to whether it is a business -to- business (B2B) or business-toconsumer (B2C) site ... two seller reputation variables were collected from eBay listings: seller percent positive and seller feedback rating The feedback rating serves as a measure of the seller s experience, as estimated ... weekend editions of newspapers carry the most listings Other outlets for these ads are in the form of business magazine ads and employment news bulletins Internet Networks and Resources: The...

Ngày tải lên: 21/06/2014, 13:20

... of specific usage goals and tasks Likewise, customers’ goals Figure Customer perceived value for goal-directed behavior Customer s Customer s and goals goals and purposes purposes Tasks customer ... site visitors Likewise, it suggests a good fit between the Web site s features and the site visitor s requirements Web sites could be evaluated for how well the Web site supports common customer ... consumers form preferences for certain consequences based on their desire to achieve their higher-order goals Following a consumption experience, consumers assess received value using the same type...

Ngày tải lên: 21/06/2014, 13:20

... is more appealing to the customers And then the message is presented to the general public through television, radio, newspapers, or magazines If customers desire to express their thoughts and ... large retail stores such as Wal-Mart These types of stores cater to large groups of people to make purchases, and hence cannot customize their offerings according to each customer s likes and preferences ... market and design brand messages to these selected segments or target markets While there is a distinct trend toward targeting smaller segments or niches, there is a logical limit to how small...

Ngày tải lên: 21/06/2014, 13:20

... monitoring log files Some of the most used measuring systems are the conversion rates from simple Web users to site visitors, from site visitors to prospective customers, from prospective customers ... customers to buying customers, and from buying customers to loyal customers Despite the usefulness of the monitoring systems stated, the problems subsist however for those customers who not use Internet ... can be developed and used creatively online Despite these benefits, however, as stated previously, the Internet has placed great pressure on prices for companies especially since the rise of search...

Ngày tải lên: 21/06/2014, 13:20

... companies should give up mass marketing messages in favor of more customized messages A way to begin with the targeting of messages is to prepare messages suitable to the interests of newsgroups or ... criticalities relating to the powerful presence of quality elements present in the activities themselves Due to these complexities, the indexes on the intangible assets when using the Internet for sale ... which the participants are not the users but the suppliers themselves • Classifiers: these Internet sites classify and submit offers/requests from Internet users, such as the traditional free magazine...

Ngày tải lên: 21/06/2014, 13:20

... Sample size Observation period Used Internet browser Observation of Web sites Store-based retailers in the United States and Great Britain The respective 50 largest retailers in the United States ... this respect a clear difference between the U .S. American retailers and the UK retailers in the sample can be observed Whereas the U .S sample offers this service in more than half of the cases, ... tells nothing about frequency or expenses of Internet-based purchases When it comes to e- commerce-generated turnover and regular buyers, more noticeable differences are identified Whereas penetration...

Ngày tải lên: 21/06/2014, 13:20

... positively related to the experience of the customer with the salesperson, in online commerce, instead, the salesperson is almost replaced by the company s Web site:1 as a result, the customers’ experience ... special effect film shown to the prospective customer after assessing his/her needs The preferences of several individuals could vary and several dimensions associated with the brand could be ... because it involves consumers’ perception of how the brand addresses their needs The expectations of the target segment is crucial in assessing perceived quality There may be two kinds of televisions:...

Ngày tải lên: 21/06/2014, 13:20

... files, restricted access pages) speeding up customer s shop expedition (considering customer s status and his/her purchase conditions) Interface tools costs Devising tools easing up shop expedition ... consumer To facilitate this process, many Web sites encourage users to register, define preferences, and then subsequently add value by providing content specifically tailored to these interests ... the implementation costs, managers can better gauge the effectiveness of retention investments While we believe this work contributes to the understanding of this strategic element, more research...

Ngày tải lên: 21/06/2014, 13:20

... addition to stressing the need to conform with their legislative demands, governments must stress that such guidelines are the necessary and encourage companies to provide higher levels of protection ... the University La Sapienza of Rome Her current research and teaching activities concern the measurement of e- commerce and Internet marketing performance She also teaches personal selling, sales ... conference venues Robert S Moore (PhD, University of Connecticut) is an associate professor of marketing at Mississippi State University (USA) He has presented at numerous conferences and published...

Ngày tải lên: 21/06/2014, 13:20

... of specific usage goals and tasks Likewise, customers’ goals Figure Customer perceived value for goal-directed behavior Customer s Customer s and goals goals and purposes purposes Tasks customer ... site visitors Likewise, it suggests a good fit between the Web site s features and the site visitor s requirements Web sites could be evaluated for how well the Web site supports common customer ... consumers form preferences for certain consequences based on their desire to achieve their higher-order goals Following a consumption experience, consumers assess received value using the same type...

Ngày tải lên: 21/06/2014, 21:20

... this stage, the customer compares the overall experience with the benchmark of expectations set during stage 1, and assesses whether he/she has received value from his/her experience Unpleasant ... he/she is receiving compared to the service he/she expects (Gefen, 2002) The essence of service quality is, therefore, the ability to deliver what the customer needs and expects If the service quality ... postpurchase stage It, therefore, does not capture the customer s experiences over the entire service encounter Supporting the Usability of the Customer–Web Site Interaction We have seen that customers...

Ngày tải lên: 21/06/2014, 21:20