lecture notes on product and brand management

... Kepferer brand identity prism:  Six Facets of Brand Identity Brand Identity System Brand Identity Brand as Product Brand as Organization Brand as Person Brand as Symbol Value Proposition Credibility Brand- Customer ... established brand name and image  Co-Branding  Using two or more brands on one product to capitalize on the brand equity (customer confidence and trust) of multiple brands  Brands involved ... audience. Brand identity and Brand equity: Brand Identity Brand Associations Brand Equity  This pictorial jargon is also called as consumer-based brand equity pyramid(CBBEP) Brand imagery:...

Ngày tải lên: 12/12/2013, 17:15

Ngày tải lên: 17/03/2014, 14:41

Ngày tải lên: 31/03/2014, 16:27

Ngày tải lên: 12/05/2014, 02:47

... U m sin(ωt+θ) ωt 0 Máy Điện 28/35 KTĐ & ĐT GVC. ThS. Nguyễn Như Phong 1999 KTHTCN - ĐHBK MPMC KÍCH TỪ HỖ HP Với MP kích từ song song: I t ↑ → U t . Để khắc phục, quấn cuộn kích từ nối tiếp ... Nguyễn Như Phong 1999 KTHTCN - ẹHBK ẹIEU CHặNH TOC ẹO ẹC. KẹB () 1 1nn s= ã Thay ủoồi vaọn toỏc ủong bộ p f n 60 1 = − Thay đổi số cực p(a/) − Thay đổi tần số f. o Giữ U1 = const (b/) ... 22 22 P 0 WRIP AII A Z U I VUUUVU jU Pp pd p p p pndpPn an =ì== == = + == ==== +== ã Máy Điện 18/35 KTĐ & ĐT GVC. ThS. Nguyễn Như Phong 1999 KTHTCN - ĐHBK MỞ MÁY ĐỘNG CƠ KHONG ẹONG BO ã Yeõu cau: Mm > Mc. − M: đủ lớn để thời gian mở máy...

Ngày tải lên: 25/10/2013, 13:15

... (2.15) (conditionA) 2. Ther esp onse comp onen to ft he complex conjugate ro ot is smaller than theresponse componentofthe principalroot(condition B). 3. The response componentofthe complex conjugate ... of opportunities of discussion with Kyura,who is long-term working on theservo controller design and its application in mechatronic industry, on thecontrol of mechatronic machine during the past ... illustrations, recitation, broadcasting, reproduction on microfilm or in other ways, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions...

Ngày tải lên: 13/02/2014, 08:20

... 1990; Rushton and Lolonis 1996). Again, on the left, patterns are different and depend on scale. We can conclude that patterns depend on scale and actions based on patterns should consider the ... The University of Hong Kong Hong Kong Special Administrative Region, China Ann S.H. Mak ERM Hong Kong Taikoo Place, Island East Hong Kong Special Administrative Region, China ... Craft 1996), such as a higher concentration of radon in the soil, water, and air near a fault zone. The radiation emitted by radon and those of its daughter products comprises predominantly...

Ngày tải lên: 17/02/2014, 20:20

... There exists a random variable Y ∈ L 1 such that |X n |≤YP- a.s. for all n. Condition 2. is Lebesgue’s ’dominated convergence’ condition. The relation between L 1 -convergence and convergence in ... (1973), which leads to the solution of PDE’s under boundary conditions. 1.2 Convergence Concepts for Random Variables 9 The above example shows that an additional condition is needed which prevents ... Dăoblin see Bru and Yor (2002). Introduction The lecture notes are organized as follows: Chapter 1 gives a concise overview of the theory of Lebesgue and Stieltjes integration and con- vergence...

Ngày tải lên: 22/02/2014, 06:20

... research areas: ã Contact Force Control (CFC) and compliant motion control ã Redundant manipulators and Redundancy Resolution (RR) ã Adaptive and robust control Position control strategies are ... resolution schemes were reviewed. Based on this review , configuration cont ro l at the acceleration level was found to be the most suitable approach to be used in a force and compliant motion control ... for stationary and moving objects is achieved by introducing an inequality constraint (see section 2.4.2) as the additional task in the configuration control scheme for redundancy resolution. The ...

Ngày tải lên: 05/03/2014, 15:20

... like those mentioned in Lecture 5. How- ever, contrary to Lecture 5, at present each formula is applied for con- verting an expression in non -product form to a new expression in product form. (III) ... 9ab) 2 . Solution The given expression is symmetric in 3a and 3b, so we use u = Lectur e 2 Monomials and Polynomials Definitions Monomial: A product of numerical numbers and letters is said to be a mono- mial. ... Shelton Street, Covent Garden, London WC2H 9HE Printed in Singapore. Mathematical Olympiad Series — Vol. 6 LECTURE NOTES ON MATHEMATICAL OLYMPIAD COURSES For Junior Section ZhangJi - Lec Notes on...

Ngày tải lên: 11/03/2014, 16:55

... derivative operator. A good derivative operator is one that acts linearly on functions, and obeys the conventional Leibniz (product) rule on products of functions. Our new operator is manifestly linear, ... integration 3. Curvature covariant derivatives and connections — connection coefficients — transformation properties — the Christoffel connection — structures on manifolds — parallel trans- port — the ... tetrads and non-coordinate bases — the spin connection — Maurer-Cartan structure equations — fiber bundles and gauge transformations 4. Gravitation the Principle of Equivalence — gravitational redshift...

Ngày tải lên: 17/03/2014, 14:28

... Torras 1 Introduction 305 2 Interference detection 306 3 Collision detection 317 4 Collision detection in motion planning 335 5 Conclusions 338 Guidelines in Nonholonomic Motion Planning for ... Cataloguing in Publication Data Robot motion planning and control. - (Lecture notes in control and information sciences ; 229) 1.Robots - Motion 2.Robots - Control systems I.Laumond, J P. 629.8'92 ... its position) we talk about nonholonomic motion plan- ning. In this case, any path in the free configuration space does not necessarily correspond to a feasible one. Nonholonomic motion planning...

Ngày tải lên: 22/03/2014, 11:20

... collection of one way functions. For this we must show that it satisfies each of the conditions in the definition of a collection of one way functions. For condition 1, define S 1 to run as follows on ... exponentiation modulo a prime p. 1 We note that a weaker assumption can be made concerning the discrete logarithm problem, and by the standard construction one can still construct a strong one-way ... function defined by E K (M) = E(K, M). For any block cipher, and any key K, the function E K is a permutation on {0, 1} n . This means that it is a bijection, ie. a one-to-one and onto function of...

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Ngày tải lên: 24/04/2014, 17:10

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Ngày tải lên: 27/06/2014, 18:20

Ngày tải lên: 29/06/2014, 11:20