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... advertising campaigns in which slogans play a vital part. The investigation into those slogans will hopefully reveal interesting features in language used in slogans in general and airline slogans ... meaning.  Internal noises: They are thoughts and feelings that interfere with meaning.  Semantic noises: They are those that alternate meanings arisen certain symbols that inhibit meaning. ... Bich Thuy Page 5 CHAPTER 4 MAIN FINDINGS AND DISCUSSIONS 4.1 Main Findings 4.1.1 Phonological features Use of rhymes One of the best techniques for bringing in the brand name is to make the...

Ngày tải lên: 07/11/2012, 14:54

... Publication Data King, Gareth. Colloquial English: a complete English language course / Gareth King. p. cm. Includes index. 1. English language – Textbooks for foreign speakers. 2. English language ... be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information ... Colloquial English The Colloquial Series Series Adviser: Gareth King The following languages are available in the Colloquial series: *Afrikaans *Albanian *Amharic Arabic (Levantine) *Arabic...

Ngày tải lên: 20/10/2013, 17:15

... another term for reported speech. ing-form – the form of the verb ending in -ing: coming, going, studying, driving, stopping; used in the continuous tenses, and in other ways. irregular verb – ... aiming to keep technical language to a minimum, I have not held back from using grammatical terminology where I think this helps make the system and mechanisms of the language clearer for the learner. ... changed in sound while the old spelling has stayed the same. This is a difficulty for people learning English, but it is something that must be accepted from the start – you will have to learn pronunciations...

Ngày tải lên: 20/10/2013, 17:15

... home doing a training programme’ Language point 7 – pointing people out When we are indicating or pointing a person out, we use that rather than the pronouns he or she. So when Stuart indicates ... number of idiomatic meanings in colloquial English. In Dialogue 7, Su asks Is Tim off today?, and in Dialogue 11, Rosemary says that Steve is off on a course – in this kind of-phrase, off 1111 2 3 4 5 6 7 8 9 10 11 1211 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 4211 13 ... open, inviting Stuart to agree or disagree with it. In this case, Stuart agrees by saying Good idea – he could also have said any of these other phrases: OK (, then) All right (, then) Fine Fine...

Ngày tải lên: 24/10/2013, 16:15

... someone’s job: Harry’s in publishing Fiona’s in fashion Kath’s in education Paul’s in politics Vicki’s in banking James is in advertising Finally, notice the difference between in and into in this type ... teach? M ARIAN : In the college here. What about you? R OSEMARY : I teach in a primary school. Language point 9 – ‘a’/‘an’ and ‘the’ In Dialogue 9, Rosemary says I teach in a primary school – she uses the INDEFINITE ... use the DEFINITE ARTICLE the when talking about something that has already been mentioned, or that we know about anyway: James is taking a taxi to the airport Tom works in an office in the city We...

Ngày tải lên: 24/10/2013, 16:15

... thing a reason a way/method Language point 16 – mine and yours In Dialogue 7, Fred says That’s mine, meaning That’s my latte. Look at these two sentences: This is my coffee This coffee is mine ... piano James drink coffee speak Russian Oliver wear glasses drink coffee Jenny play the piano wear glasses Language point 14 – forms of the verb There are five main forms of the verb in English – ... the bank is? In this unit you will learn how to: ã ask and say where things are ã ask the way to places in town ã talk about things that are happening now ã give and understand instructions ã...

Ngày tải lên: 28/10/2013, 22:15

... He’s drinking milk (?) Is he drinking milk? (–) He isn’t drinking milk or He’s not drinking milk We form the ing-form of the verb simply by adding ing to the base- form: drink drinking eat eating talk ... the present continuous by adding the verb be to the ING - FORM of the main verb: I’m drinking tea you’re drinking coffee he’s drinking milk she’s drinking orange juice we’re drinking hot chocolate ... rules A base-form ending in a silent e drops this before adding ing: come coming not ‘comeing ’ release releasing not ‘releaseing ’ One-syllable base-forms ending in a single vowel + single b p m n...

Ngày tải lên: 28/10/2013, 22:15

... UK particularly for drinks. For an explanation of uncountable and countable nouns, see Language point 23 below. Language point 23 – counting and quantity There are two types of noun in English: ã nouns ... table ’ There are a lot of people in the meeting not ‘There are many people in the meeting ’ But There isn’t much food on the table There aren’t many people in the meeting And we do say how much, too ... food in the tin can be either uncount- able (cat food, ham, rice pudding) or countable (carrots, potatoes), but the tin itself is always countable! Another word for tin is can, which is used in...

Ngày tải lên: 07/11/2013, 20:15

... something’. tick off – ‘make a mark with a pen or pencil against an item on a list’. write (something) in – ‘add something in writing’. Life and living – numbers and money Numbers Just as in most ... beer, no wine, no crisps, What kind of pub is this? A SSISTANT : A bad one. Language point 25 – ‘have’ We saw got in Language point 24 – but got is also used with have to show possession in colloquial ... ‘draw a line through’. fill in – ‘complete (a form)’. give back (something) – ‘return (something)’. leave out – ‘omit’; ‘not include’. tear up – ‘destroy by tearing’. sell out (of something) – ‘sell...

Ngày tải lên: 07/11/2013, 20:15

... Fine. I wouldn’t mind having a drink – I’m quite thirsty, actually. What do you think, Nina? N INA : OK by me. We can discuss Danish cinema over some beers, can’t we? Language point 29 – making ... (buy/buying) an ice cream? 4 How about (take/taking) a walk in the park? 5 Shall we (catch/catching) a bus into town? 6 How about (meet/meeting) James and Terry for a drink? 7 How about (play/playing) ... ________________________ ? Language point 31 – offering to let someone do something, or suggesting it As well as offering something to somebody, we can offer to let somebody do something. Look at these...

Ngày tải lên: 07/11/2013, 20:15

... tea?’ 1111 2 3 4 5 6 7 8 9 10 11 1211 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 4211 75 Language point 33 – liking doing things As well as talking about liking things, you can also talk about liking doing things. Look at these two sentences: Sue ... the end of Language point 33 – can you draw two lines to divide the answers into positive, neutral and negative? Language point 34 – choosing between two things, and pointing them out You can ... sister like reading magazines? (play) Terry likes playing tennis on his days off (watch) I don’t like watching football on TV (sit) I like sitting in the garden (work) Do you like working for the...

Ngày tải lên: 15/12/2013, 05:15

... on Friday (single point in time) and on Fridays (= every Friday, regularly). In Dialogue 5 you will see that the newsagent asks Damian Are you prepared to work on Sundays? – meaning ‘every Sunday’. ... (me, him, her, etc.). In English the object pronouns can also include the meaning to: me = ‘to me’ you = ‘to you’ her = ‘to her’ him = ‘to him’ In this meaning we call them INDIRECT OBJECT pronouns. ... Smith? 6 Could you get f that? 7 Is that g back later. 8 I’ll ring h speaking. Language point 36 – direct and indirect objects In Dialogue 1 Vicki says to Dave: Can you give me his number? We...

Ngày tải lên: 15/12/2013, 05:15

... PRESENT CONTINUOUS (Language point 21) to talk about something that will happen in the future. In the same way, Henry says about the house: We’re selling it next year and later in the Dialogue, ... driving back till Tuesday In Unit 3 we saw that the present continuous is used for actions and events happening now: I’m reading a book Jane’s sitting in the garden The children are playing football 1111 2 3 4 5 6 7 8 9 10 11 1211 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 4211 99 ... by the ING - FORM of the verb: I’m disappointed about coming last Gerry’s proud of learning Spanish My sister’s worried about missing the plane Exercise 7 Complete these sentences using in, about,...

Ngày tải lên: 15/12/2013, 05:15

... (sees/’s seeing) her family this evening. 9 I (don’t expect/’m not expecting) any post today. 10 (Do you see/Are you seeing) what I’m saying? Language point 46 – ‘bring’ and ‘take’ Bring and take ... not going to meet them after all. 5 The trains go to be late all day today. 6 Does he going to be late again? 7 Do we going to be in time? 8 My brother’s going to do the cooking. 9 I’ll going to ... common PHRASAL VERBS (Language point 44): bring in take away bring out take off bring up take over bring round take out bring over take on Some of these have obvious meanings – take away, for...

Ngày tải lên: 15/12/2013, 05:15

... level) signalling – giving a sign that something will happen approach of winter – that winter is coming drizzle – very light but steady rain downpour – very heavy rain flurries – light snow blowing in the ... doctor again. 118 4 Bert and Fiona are coming, and they’re (bringing/taking) the kids. 5 (Bring/Take) those keys over to me. 6 The food’s already here – who’s (bringing/taking) the drinks? 7 Shall ... electrical storm with thunder and lightning umbrella – something for protecting you from the rain 116 Language point 47 – ‘can’, ‘could’ and ‘should’ In Language point 18 we saw the AUXILIARY could...

Ngày tải lên: 15/12/2013, 05:15

Ngày tải lên: 15/12/2013, 05:15

Ngày tải lên: 15/12/2013, 05:15

Ngày tải lên: 15/12/2013, 05:15

Ngày tải lên: 15/12/2013, 05:15

Ngày tải lên: 15/12/2013, 05:15