ielts to success ebook

Ngày tải lên: 23/10/2013, 19:10

Ngày tải lên: 07/07/2014, 11:20

... important as it is to watch your competitors, it is more im- portant to obsess on your customers. Customers, not competitors, determine who wins the war. Most markets are plagued by too many fishermen ... value.” 18 The way to beat your competitors is to attack yourself first. Work hard to make your product line obsolete before your competitors do. Watch your distant competitors as well as your ... Marketing, Wharton School of Business “Here is anything and everything you need to know about where marketing stands today and where it’s going tomorrow. You can plunge into this tour de force...

Ngày tải lên: 21/09/2012, 17:33

... R O AD MAP TO SUCCESS ■ 29 SUM IT UP Chapter 1 Y OUR R O AD MAP TO SUCCESS ■ 13 tory. If you have a service company, direct the infusion to a new marketing program that promises to boost sales. Who ... security to a proprietor- ship, whose assets and debts simply become part of your estate when you die. 10 ■ Y OUR R O AD MAP TO SUCCESS Y OUR R O AD MAP TO SUCCESS ■ 11 SUM IT UP Chapter 1 History ... powerful. You can develop a list of competitors by talking to customers and suppliers, checking with Y OUR R O AD MAP TO SUCCESS ■ 35 E VERY BUSINESS HAS SOMETHING TO SELL, AND THE PRODUCT SECTION IS...

Ngày tải lên: 16/10/2013, 06:15

... David- son motorcycle owners rarely switch to another brand. Nor do Apple Macintosh users want to switch to Microsoft. A well-known brand fetches extra pennies. The aim of branding, according to one ... measures including cus- tomer perceived value, customer satisfaction, customer share of wallet, customer retention, and customer advocacy. 14 Marketing Insights from A to Z Next is money. The ... satisfied customers. The stronger your customer loyalty, the less you have to spend on advertising. First, most of your customers will come back without you doing any advertising. Second, most customers,...

Ngày tải lên: 24/10/2013, 08:20

... on customer attraction to focusing on customer retention. Companies need to pay more attention to serving and satisfying their present customers before they venture in an endless race to find ... customer share, namely to find more products and services that can be sold to the same customers. ã From marketing monologue to customer dialogue. You can create stronger relationships with customers ... new customers. Companies must move from transaction marketing to relationship marketing. ã From pursuing market share to pursuing customer share. The best way to grow your market share is to grow...

Ngày tải lên: 24/10/2013, 08:20

... important as it is to watch your competitors, it is more im- portant to obsess on your customers. Customers, not competitors, determine who wins the war. Most markets are plagued by too many fishermen ... order to convey what experience the com- pany wants customers to have at Disneyland. A customer mind-set doesn’t just happen. It has to be planned, implemented, and rewarded. Yet companies tend to ... messages to their peo- ple. L. L. Bean and other companies train their people to value every customer: The customer comes first. Meanwhile they recognize that customers differ in their value to the...

Ngày tải lên: 24/10/2013, 08:20

... competitors. Some customers are profitable but tough. They can be a bless- ing. If you can figure out how to satisfy your toughest customers, it will be easy to satisfy the rest. Pay attention to customer ... addition to being attractive, would meet the following criteria: ã Easy to open the packaging. ã Easy to assemble. ã Easy to learn how to use. ã Easy to use. ã Easy to repair. ã Easy to dispose ... as you would want them to market to you. Second, recognize that your success de- pends on your ability to make your customers successful. Aim to make your customers better off. Know their needs...

Ngày tải lên: 24/10/2013, 08:20

... be fourfold: to be (1) the supplier of choice to customers, (2) the employer of choice to employees, (3) the partner of choice to distributors, and (4) the company of choice to investors. Its reputational capital ... expansions only to grow their top lines at a terrible cost to their bottom lines. They are buying growth rather than earning it. ã Market share. Too many companies aim to collect as many customers as ... on the carpet and a janitor was called in. Bill took the cleaning solvent from the janitor and knelt down to clean the carpet himself to spare the janitor from having to do so in front of all the...

Ngày tải lên: 24/10/2013, 08:20

... stock three times a day in re- sponse to orders from individual store managers of what they expect to sell in the next few hours. 7-Eleven not only trains its store operators to capture customer ... architecture. To do their respective jobs well, both should have selling skills. They need to sell their ideas to their investors, peers, and staff. Leaders need to be teachers and teach others to be ... foreign distributors carefully. They need to define distributor performance very clearly and be aware of host country laws regarding distributor treatment. The distribu- tors need to be given adequate...

Ngày tải lên: 24/10/2013, 08:20

... housewife, intending to buy Heinz tomato ketchup in a store, finding it to be out of stock, will walk out of the store to buy it elsewhere.” That some people will be exceptionally loyal to some brands ... unless the customer flies within two months. Companies should reward their loyal customers. Too often, however, companies give a better deal to new customers than to their old customers. Thus a ... unprof- itable customers. No company can be expected to pay the same at- tention to an unprofitable customer as to a profitable customer. Smart companies define the types of customers they are seeking...

Ngày tải lên: 24/10/2013, 08:20

... Percentage of new customers to average number of cus- tomers. ã Percentage of lost customers to average number of cus- tomers. ã Percentage of win-back customers to average number of customers. ã Percentage ... customer loss. Paying auto- mobile salespeople a commission leads them to manipulate the cus- tomer in order to make the sale. Stockbrokers on commission have an incentive to churn the customer’s ... competitors. Johnson & Johnson prefers to prioritize its goals: Its first re- sponsibility is to its customers, its second to its employees, its third to its community, and its fourth to its stockholders....

Ngày tải lên: 24/10/2013, 08:20

... and he waited for the stock price to rise as well. When it didn’t, he went to Wall Street to find out why. The analysts told him that his bottom line had improved but not his top line—they didn’t see ... dialogue with customers. ã RM favors more integrated marketing communications to deliver the same promise and image to the customer. ã RM sets up extranets with large customers to facil- itate ... RM favors more direct marketing to the customer, thus re- ducing the role of middlemen. ã RM favors offering alternatives to customers to choose the way they want to order, pay for, receive, install,...

Ngày tải lên: 24/10/2013, 08:20

... every customer. What makes a successful salesperson? To succeed, a salesperson must recognize that the first person he or she has to sell to is himself or herself. His job is to get in touch with ... previously successful business model . . . one year too long.” The success of a company depends ultimately on the success of its customers and partners. But a company should not try to please everyone. ... “We’ve never wanted to be the biggest, but the best.” In choosing a market, remember: It is easier to sell to people with money than to people without money. And try to sell to users, not buyers. echnology Every...

Ngày tải lên: 24/10/2013, 08:20

... hùỉn nùỉm mâ lưåi vư búâ nûäa. TAY TRặNG LAM NẽN 1 http://ebooks.vdcmedia.com Dừch theo nguyùn baón tiïëng Anh the three keys to success Ngỷỳõi dừch: Nguyùợn Hiùởn Lï ... lïn, chõu suy nghơ, rên luyïån tû caách. TAY TRặNG LAM NẽN 25 http://ebooks.vdcmedia.com Tũnh thùở yùn hay nguy hoaân toaân do phi cú Anh laâm chuã àûúåc khưng phêån hay khưng. Mën lâm ch ... hânh chđnh khưng? Tuåt nhiïn khưng. Ưng qua Washington tịm kiïëm khđ giúái vâ tâu cho lc qn vâ thu qn Anh. Vâ ưng dùỉt tưi ài theo. Túái Washington, chuỏng tửi thờởy rựỗng ngỷỳõi Myọ aọ thiùởt...

Ngày tải lên: 12/12/2013, 21:15

Ngày tải lên: 15/12/2013, 13:33

Ngày tải lên: 23/12/2013, 12:16

Ngày tải lên: 23/12/2013, 12:16