how to write potent copy

... How to WRITE GREAT COPY To Paula and Christine How to WRITE GREAT COPY Learn the unwritten Rules of Copywriting Second edition Dominic Gettins London ... like genital warts the temptation to start writing.’ Introduction How to Write Great Copy 10 Introduction 11 How to Write Great Copy The press ads on pages 9–11 show the benefit of this approach ... by intelligent human beings to decrease the noticability of the ads to the people they’re trying to reach 20 Eight Copywriting Rules 21 How to Write Great Copy Up to around five years ago there...

Ngày tải lên: 19/02/2014, 05:20

... use the product? how is the product used? o Product positioning Evaluate how customers perceive the product in relation to competitor’s products or to other solutions they use to solve their problems ... distributor’s business? o How important is product within the distributor’s strategy? o How is product positioned? e.g., how does distributor view product in relation to competition o Attitudes ... Distribution total for each channel total for company’s product(s) by channel total for competition by channel o By Geographic Region total for each region total for company’s product(s) by region total...

Ngày tải lên: 08/08/2012, 15:18

... equally easy to follow If you make a plan of each chapter and section before you sit down to write, the result will probably be clearer and easier to read It will also be easier to write Copyright ... towards the end of the thesis when you find there will be quite a few loose ends here and there Iterative solution Whenever you sit down to write, it is very important to write something So write ... scientific norm If want to wax lyrical about your topic, here is the place to it Try to make the reader want to read the kilogram of A4 that has arrived uninvited on his/her desk Go to the library and...

Ngày tải lên: 10/09/2012, 15:25

... third topic of broad general interest To make a long story short, we defined seven areas of the company’s activities that would be naturally attractive to potential readers However, it didn’t stop ... down to compose a corporate image brochure (or virtually any kind of expository text), ask yourself the question: I know that no one wants to read what I am going to write, so how can I write ... wouldn’t they naturally want to learn how the company was using the science to produce safe, effective, and (relatively) inexpensive vaccines? It took a while for management to accept the proposal,...

Ngày tải lên: 18/10/2012, 14:47

... Brainstorming is a useful way to let ideas you didn't know you had come to the surface Sit down with a pencil and paper, or at your computer, and write whatever comes into your head about your topic, ... brainstorming and see what else you can come up with Organize Your Ideas Develop an outline to organize your ideas An outline shows your main ideas and the order in which you are going to write ... about your topic, no matter how confused or disorganized Keep writing for a short but specific amount of time, say 3–5 minutes Don't stop to change what you've written or to correct spelling or grammar...

Ngày tải lên: 06/11/2012, 10:01

... business is special How to know what the customers want—today and, more important in the clothing business, to keep half-astep ahead How to sell How to manage inventory How to judge people Your ... will want to know how you will make up for the Antoinette Gorzak: General and Specific Skills My Business Needs How to motivate employees How to keep decent records How to make customers and ... Coupled with your positive energy and will to succeed, this book shows you how to design a business plan and loan package you will be proud to show to the loan officer at your bank, the Small...

Ngày tải lên: 02/08/2013, 22:42

... anything to write about." That's strange, because life is fascinating The solution is to open yourself to experience To look around To describe what you see and hear To read Reading takes you into ... can get along without being able to write clearly If you know how to write, however, you will get along faster and farther There is another, more profound value to writing We create ourselves by ... not free to choose at all You must compose a report for a business meeting or write on an assigned topic for an English class The problem then becomes not what to write about but how to attack...

Ngày tải lên: 19/08/2013, 08:54

... thesis statement and serve to strengthen the argument as a whole Each paragraph should start with a topic sentence and feature supporting statements directly related to the topic sentence PREPARED ... thesis statement in different words It serves to reiterate the writer’s main points and draw the paper to a close Supporting sentences should gradually move to a broader focus Introduction - start ... focus and end your conclusion with a broad statement about the topic An effective five paragraph essay shows not only a writer’s ability to make an argument but organizational skills as well A well-structured...

Ngày tải lên: 19/08/2013, 14:15

... gray uniform Then ernie goes to the post office at 7:00 A.M He sorts mail for the customers in his area from 7:00 to 9:15 – Then Ernie gets into his mail truck He drives to the neighborhood on his ... packages to houses and apartments Ernie likes to walk It is a good exercise • Ernie is a friendly person, and people are happy to see him Mrs Perez asks, “Do you have a check for me today, Ernie?...

Ngày tải lên: 19/08/2013, 14:15

... Hemingway was a fiction writer, not an essay writer, but he probably knew how to write an essay just as well.) My Promise: The Rest of This Site Will Really Teach You How To Write an Essay For half ... who's getting paid to teach you how to write an essay, will read the essay you've written regardless, but in the real world, readers make up their minds about whether or not to read your essay ... students how to write essays, research, analyze arguments, and so on I wrote this site in the most basic, practical way possible and made the instruction crystal clear for students and instructors to...

Ngày tải lên: 20/08/2013, 07:23

... you write in this section The account should show what you improved, where, by how much, what your responsibilities were The idea is that when you apply for a job you have to show growth-potential ... company can for you Writing a good objective can be tough; take some time to think about what exactly are you going to write there If you, the visitor of our site, are who we think we are - a young ... thing you are applying for Don't restrict it too much "to get this scholarship", but rather "to develop a career in " the thing that you're going to study if you get the scholarship If you apply...

Ngày tải lên: 11/09/2013, 17:29

... Introductions One easy way to write the introduction for an argument or opinion essay is to write THREE sentences: two about the topic, one thesis sentence You can write either Situation or Opinion ... massive damage to our environment This essay will examine how authorities and individuals need to work together to protect our resources and our planet Intro What can one individual to protect the ... discuss how the individual is becoming powerless to change his world Intro The only way to protect the environment is for individuals to take responsibility for their own lifestyle and to force...

Ngày tải lên: 28/09/2013, 22:10

... Introductions One easy way to write the introduction for an argument or opinion essay is to write THREE sentences: • two about the topic • one thesis sentence You can write either Situation or ... massive damage to our environment This essay will examine how authorities and individuals need to work together to protect our resources and our planet Intro What can one individual to protect the ... divided into paragraphs Never write just one long paragraph Why? • The white space makes your essay easier to read • Having paragraphs shows that you have (probably) put related ideas together How...

Ngày tải lên: 23/10/2013, 18:41

... aspects of the writing process: I Introduction HOW TO WRITE GREAT ESSAYS vii viii HOW TO WRITE GREAT ESSAYS Introduction Chapter shows you how to organize your thoughts and ideas before you begin ... and how to prevent and correct these errors Every chapter is designed to relate directly to your essay, giving you the knowledge and the know -how you need to succeed The book is divided into seven ... understanding the topics Tips on writing to your audience and striking a balance between formality and informality are also explained Chapter shows you how to prepare for timed essays Learn how to research...

Ngày tải lên: 28/10/2013, 21:15

... comes to mind about your topic If you have not selected a topic, write in answers to the questions, “What I have to say to my audience?” or “What I want my audience to know about me?” HOW TO WRITE ... When you begin your essay with organization, you will have I Organization CHAPTER HOW TO WRITE GREAT ESSAYS HOW TO WRITE GREAT ESSAYS CHAPTER Organization guidance and direction through the writing ... not to turn out a finished piece, but rather to show that you know how to begin one.) When the clock is ticking, and you are faced with a blank sheet of paper, don’t wait for inspiration to strike...

Ngày tải lên: 28/10/2013, 21:15

... following table to keep adjectives and adverbs straight That way, we'll all be reading from the same sheet music as we play together in the rest of this chapter C h a p t e r : How to Write and Speak ... "clear." Question: How many surrealists does it take to screw in a light bulb? Answer: Two One to hold the giraffe firmly and the other to fill the bathtub with brightly colored machine tools If the ... left over after the binge Chapter 8: How to Write and Speak Good: Adjectives Versus Adverbs To avoid this grammatical faux pas, use only one negative word to express a negative idea Here are the...

Ngày tải lên: 01/11/2013, 16:20

... ngành kinh doanh Chỉ số to n hành Chỉ số khả to n để đo lờng khả công ty to n nghĩa vụ thời (các khoản phải to n vòng năm) TàI sản lu động Nợ ngắn hạn Chỉ số to n nhanh tài sản lu động ... đợc Tiền to n thực tế (trõ) - TiỊn chi kú Mua nguyªn vËt liệu - Thanh to n kỳ cho mua hàng để bán hay cho sản xuất Lơng, phụ phí lơng - Tổng lơng phụ phí (bảo hiểm y tế, thuế, v.v.) Thanh to n cho ... khoản công nợ bảng cân đối kế to n bạn Các khoản phải thu khách hàng Các khoản khách hàng - ngời mua hàng hoá dịch vụ phải to n cho bạn; tài sản bảng cân đối kế to n bạn Cạnh tranh gián tiếp...

Ngày tải lên: 06/11/2013, 07:15

... understand exactly what you mean to say The five guidelines in this chapter show you how to clarify your writing A Clarity CHAPTER HOW TO WRITE GREAT ESSAYS 11 12 HOW TO WRITE GREAT ESSAYS CHAPTER ... currently or now both 15 16 HOW TO WRITE GREAT ESSAYS by and large by definition due to the fact that for all intents and purposes has a tendency to has the ability to in order to in the event that ... waited almost an hour for her friend Ambiguous: I told her I’d give her a ring tomorrow Clear: I told her I’d call her tomorrow Ambiguous: A speeding motorist hit a student who was jogging through...

Ngày tải lên: 07/11/2013, 18:15

... (verb): to select the past tense of choose cite (verb): sight (noun): site (noun): to acknowledge; to quote as a reference the ability to see; vision a place or location 23 24 HOW TO WRITE GREAT ... sound Word Choice CHAPTER HOW TO WRITE GREAT ESSAYS acceptable to many people But to good writers and the readers of your essay, they are glaring errors Take the time to learn the denotative meanings ... denotative and connotative meaning, you must consider whether O Word Choice CHAPTER HOW TO WRITE GREAT ESSAYS 21 22 HOW TO WRITE GREAT ESSAYS CHAPTER Word Choice the words you choose might confuse or...

Ngày tải lên: 07/11/2013, 18:15