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... statementregardingtheirpoliciesormethods to thepublic.Hefailed to idealizethetruththatmenarebound together in asocialstructureandconsequently,separatinghimselffrom others,hefailed to winthetrustand goodwillofmankind.  Ideas,thoughtscomposedofideas,andplansmadeupofsuchthoughts seldombecomerealities.Butoncethe smallestorthelargestthingisidealized,thesoul,whichconceivesthe ideal,cannotrestuntiltheidealhas becomeanactuality.Ifyouwouldhave your desiresforabundance fulfilled,idealizethemandtheprocessof obtainingthem,andabundancecannotbekeptfromyou.  BUILDINGUPASUCCESSFULBUSINESS  CHAPTER17  In businessyoufail in somethingsandsucceed in others.Youareoften failingandsucceedingatthesametime, -failing to make one partof your businesssuccessfulandsucceeding in makinganotherpartincreaseandpay. Thefailuresaredue to theideasheld;thesuccesses, to theideals.If youidealizetheentireprocessof your  businessyouwillnotonlyavoidfailuresandpartialfailures,butwill thinkofpossibilitiesneverthoughtof before,theveryonesthatwillleadyou to succeed. To illustrate,I shalluseasimplecase, -one ofthesimplest thatevercame to me,yet one ofthemostinteresting,and one, the successofwhich,gavemeasmuchjoyasthe successofmanyso-calledbigaffairs. In thisinstancetherewasawoman in thecase,andit'sherstoryIshalltell.  TheWoman:Awidowwithfourchildren;shethenlived in asuburbof Chicago;herhusbandhaddiedthree monthsbefore;shewasleftasproprietorofasmallgroceryand delicatessenstore.     TheConditions:Asthehusbandhadbeenillthreemonthsbeforehis death,savingshadbeenused in doctorbills, hospitalbillsandfuneralexpenses.Thoughthestorewasalittle affair,ithadhadagoodbusiness in thissection ofthewealthysuburbsolongasithadbeentheonlystorethere.But, aboutthetimeofthehusband'sdeath, one  ofthoselargecompaniesthatestablishbranchstoresalloveragreat citybuiltawhite-tiled,plate-glass,two- storybuildingonthecorneroppositeherlittleshop.Itcutdownthe businessofthelittlestoresomuchthatthe womanwasunableeven to makealivingforherselfandherchildren.  ... GivingaBodyofEthericSubstance to Your Ideal;  Giving Your IdealtheImpulseofAction to MakeItReal;  TheProcessthatMakesIdealsComeTrue;  TheActofMakingtheRealityYours;and  Where to Center Your Effort.  TO ATTAIN YOUR DESIRES,ALLTHREEMUSTBEUSED  CHAPTER7  Ifyouidealizeanduseallthreeofthebasicactivitiesandonlythose three,itiseasy to make your idealsbecome realities.Youalwaysattainwhenyouidealizeandusethem;but,ifyou leaveoutany one ofthethree,youfail to  attain your desire,-andno one canbeblamedexceptyourself.  Ifyouidealizeonlythatwhichyoudesireandholdfaithfully to that ideal,-thatis,ifyouuseonlythefirstofthe threeactivities,-youwillsucceedandjustly in proportion to whatyou do.  SinceGodisjustice,theresultcorresponds to theeffort.Idealizing whatyouwantandholdingfaithfully to the idealformonthsandevenyearsbringsyouthesuccess your effortmerits -evenafteryearsyouwillstillbe holding to theideal.  And,ifyouidealizethatwhichyoudesireandattempt to takepossession ofitmentally-usingthefirstandthird ofthethreebasicactivities-yousucceedandjustly in proportion to whatyoudo.  If,when in NewYork,youlearnofafootballgame to beplayed in Boston anddesire to bepresent,theidealof theThingDesiredis to be in Boston.Ifyoudesire to driveby automobilefromNewYork to Boston,thatisthe idealoftheProcessyouintend to use to get to Boston.Ifyougo to your garageandsit in your carfora day, a monthorayear,holdingfaithfullyallthetime to theThingDesiredand holdingalsoamentalpictureofbeing in      Boston-mentallypicturingthefirstandthirdsteps,butomittingthe second one -beforetheyearpasses your  friendswillwish to sendyou to themadhouse;andonlybecauseyou failed to usethesecondactivity-thatofthe processofactuallystartingthemachineanddrivingfromNewYork to Boston. ...  Visualizingistheactofholdingamentalpicture;idealizingistheact ofperfectingthementalimageofall factors,-thepicture,theprocessofsecuringitandtheactofmaking itreal.  Youoftenignitetheheartof your idealbyvividmentalpicturesand strongfeelingsofdesire to possessthe reality;butunlessconnectedupwith your motorpowerofaction,it remainsmerelyanurgentunfulfilledpicture ofdesirewithinyou-anidealthatdoesnotbecomeareality.Clutching your ideal to actioncannotbeeffectively accomplishedbyapicture.Letmeillustratethisclearly.  Go to anartmuseum;lookatanypaintingrepresentinganumberof people.If,aftergoingaway,youclose your  eyesandvisualizethepainting,youhold in your mindamentalpicture ofthepainting.Withcareandpractice youcanmakethismentalpictureveryvividandincrease your ability to re-see in themindeverydetailofsucha painting-lines,formsandcolorsofthingsandpeople.Yet,itisstill amerepicture;itisflat,lackingaction,and itdoesnotimpel to action.ThatwhichIhavejustdescribedisthe visualizingprocess.Visualizinghasproduced marvelousresultswhenthepersonvisualizinghasturnedsuchmental picture-makingintotheidealizedprocess, eveniftheyhavenotrecognizedthattheyhavedoneso.  Idealizing,however,ismoreremarkablebecauseitincludesvisualizing andaddsallotherelements to it. Visualizationcomesfromusingthestored-upimagesofbut one ofour senses,thesenseofsight.Idealization comesfromusingthestored-upimagesnotonlyofthesenseofsightbut ofallothersenses. To attainthatwhich wedesireitisnecessary,notonly to seethevisualimage,but to act.  Trynowanotherprocess:Idealizethepaintingyousaw in theartmuseum; bringitvisually to your mind;re-see itjustasyoudidbytheprocesspreviouslydescribed.Thenimage action,-everyperson in it in action;feelthem doingthethingtheyarepicturedasdoing;feelthemovement;feelthe activities.Ifitportraysthemasspeaking, hearthetones,-hearwhattheysay.Imightcontinuewithallother elementsofthepicture,butIthinkthisis sufficient to showyouthedifferencebetweenvisualizationand idealization.Visualizationproducesanonmoving, non-activepicture in themind,eventhoughitbevividandclear.Being non-active,itdoesnotimpel to  actionandhencemanyofourpicturedidealsdonotbecomerealities.But ifweidealizeaction,ifweusethe mentalclutchofconnectinguptheidealofthethingdesiredwiththe processofobtainingthatwhichwedesire, actionmustresult;andactionis one oftheessentialfactors in making anyidealcometrue. ...

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