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Tài liệu HOW TO MEASURE THE IMPACT OF A CRM STRATEGY ON THE FIRM PERFORMANCE doc
... proposed by these authors are the following: customer knowledge, customer interaction, customer value, and customer satisfaction. An additional measurement criterion focusing on CRM initiatives ... extremely relevant to take into account the human factor, what Gummesson (2002) calls h-relationships. Much has been written about the importance of customer satisfaction, customer retention and ... performance measurement throughout the time. Then, we compare different frameworks and metrics used to measure performance in the CRM era. Finally, challenges to face in CRM performance measurement...
Ngày tải lên: 20/12/2013, 17:15
ROI of Social Media: Myths, Truths and How To Measure
... come today to ride the Journey to Atlantis? 2) Where did you hear about the Journey to Atlantis? Using a formula that applies a value to each visitor to the park (per person), they were able to ... won’t show your company’s return on its investment. To get to ROI, you have to take the metrics and turn them into business benefits. To see the type of metrics we mean, see the Social Media Measurement ... 2012 / ROI of Social Media: Myths, Truths and How To Measure 9 Radian6 Community Ebook February 2012 / ROI of Social Media: Myths, Truths and How To Measure www.radian6.com / 1 888 6RADIAN 1...
Ngày tải lên: 27/05/2014, 12:52
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Ngày tải lên: 31/10/2014, 13:05
How to Understand Business Finance Understand the Business Cycle Manage Your Assets Measure Business Performance Sunday Times Creating Success_1 potx
... called profi t, shown in Table 2.4. How much is it? Well, it must be £10,000 to balance the books! This is an unusual way to demonstrate profi t but we’ve done it this way to show that profi t ... Business Cycle To ‘create value’ we need to sell something for more than it costs to supply. Let’s say we fi nd a customer who wants us to install fi ve alarm systems and they are prepared to pay £20,000. ... goes up to £33,000, as shown in Figure 2.6, money owed by customers goes to zero and this still adds up to £40,000. Of this, £30,000 came from owners’ funds and £10,000 from profi t, shown in...
Ngày tải lên: 21/06/2014, 07:20
How to Understand Business Finance Understand the Business Cycle Manage Your Assets Measure Business Performance Sunday Times Creating Success_2 docx
... losses) to date (goes to balance sheet) 14 26 How to Understand Business Finance cash to pay for the equipment and install it in our factory (see earlier, Figure 2.3). Now we need to recruit ... 34 How to Understand Business Finance We start by adding up the assets of the business. There is £3,000 cash, £30,000 owed to us by customers, and no stock. This gives us total current ... losses) to date (goes to balance sheet) 8 36 How to Understand Business Finance Figure 2.13 Money owed to suppliers When is a purchase a purchase? Not surprisingly, given the answer to the question...
Ngày tải lên: 21/06/2014, 07:20
How to Understand Business Finance Understand the Business Cycle Manage Your Assets Measure Business Performance Sunday Times Creating Success_3 potx
... himself into a millionaire. You can even ‘sell’ your debtors (customers who owe you money) and turn money owed to you tomorrow into cash today. This is called factoring. You go to a factoring ... more precisely to individual customers. Businesses Table 3.2 Consequences of ‘spreading’ overheads evenly – Customer D Customer A Customer B Customer C Customer D Company total Gross profi ... customers, shown in Table 3.2: a profi t in total, but the ‘spreading’ of overheads indicates a loss-making customer – customer D. The decision is taken to cease doing business with that customer....
Ngày tải lên: 21/06/2014, 07:20
How to Understand Business Finance Understand the Business Cycle Manage Your Assets Measure Business Performance Sunday Times Creating Success_4 ppt
... into: a) Working Capital; that is to fi nance stock/raw material purchases or to provide the fi nance to allow customers to take extended credit ie to fi nance debtors. b) Capital Expenditure; that ... 62 How to Understand Business Finance business it may be possible to go back to the owners and ask for more money (ie appeal to relatives). In a large company with shares quoted on the stock ... working capital. A useful ratio to measure how eff ectively we are using this money to generate sales, is working capital as a percentage of sales. Working capital to sales is 14 per cent for Ace,...
Ngày tải lên: 21/06/2014, 07:20
How to Understand Business Finance Understand the Business Cycle Manage Your Assets Measure Business Performance Sunday Times Creating Success_5 potx
... nance a) Working Capital: This is to fi nance stock/raw material purchases or to provide the fi nance to allow customers to take extended credit ie to fi nance debtors. It is a revolving short- term ... 7 How our investors see us – stock market ratios What accounts do our investors want to see? If you were going to invest money in a company, what accounts would you want to see? First, ... sometimes prudent to 92 How to Understand Business Finance Ratios relating to shares When a company is formed, the owners usually put some funds into the business to allow it to start trading....
Ngày tải lên: 21/06/2014, 07:20
How to Understand Business Finance Understand the Business Cycle Manage Your Assets Measure Business Performance Sunday Times Creating Success_7 doc
... elements – stocks, debtors and creditors – and these will be considered in turn. Clearly, a service-based organisation has minimal stocks, and so the focus must be on debtors and creditors. Stock ... be invested into, making a return for you. So, if we had £100 to invest today at a return of 30 per cent, Table 12.1 shows how we might expect it to grow in value if we continued to reinvest ... button the machine tells you how much you owe, or how much to claim. We said above that we charge customers VAT on most sales and we pay suppliers VAT on most purchases. There are exceptions to...
Ngày tải lên: 21/06/2014, 07:20
How to Understand Business Finance Understand the Business Cycle Manage Your Assets Measure Business Performance Sunday Times Creating Success_8 ppt
... material stock and work in progress, as all their stock is now in fi nished goods. Debtors ‘Debtors’ refers to the amount of money owed to us by our customers. This is directly related to how long ... implications Stock (inventories) Decrease in stocks releases cash Increase in stocks consumes cash Debtors (receivables) – money owed by customers Decrease in total value of debtors releases ... cash Increase in total value of debtors consumes cash Creditors (payables) – credit from suppliers Increase in total value of creditors releases cash Decrease in total value of creditors reduces...
Ngày tải lên: 21/06/2014, 07:20
How to Understand Business Finance Understand the Business Cycle Manage Your Assets Measure Business Performance Sunday Times Creating Success_9 doc
... shows the ability of the business to cover interest charges and use loan fi nancing. It also shows the inherent profi tability of the business. See also operating return on assets. 164 How to ... earnings per share. A measure of how long, at the current rate of earnings, a shareholder has to wait for his earnings (whether paid out as dividends or retained) to total the current price ... analysis. receivables’ days A measure of the average time taken for credit customers to pay for their purchases. Accounts receivable divided by the average daily rate of sales. 154 How to Understand Business...
Ngày tải lên: 21/06/2014, 07:20
BODY LANGUAGE How to read others’ thoughts by their gestures ppt
Ngày tải lên: 28/06/2014, 14:20
Body language how to read others thoughts by their gesture part 3 pot
Ngày tải lên: 07/07/2014, 11:21
Body language how to read others thoughts by their gesture part 4 pps
Ngày tải lên: 07/07/2014, 12:20