how one company got started

... that really means is that it has only happened, so far, for one company: DoCoMo So anyone who cares about recapturing boom times—anyone who wants to see the tech sector come roaring back—needs ... exceptional company, this isn’t it Let us explain NTT DoCoMo is a truly exceptional company Largely unknown outside Japan, it has created more wealth in recent years than almost any other company ... passions to inspire the company they led I Key Creative Employees—the unlikely people who basically invented i-mode DoCoMo couldn’t have done it without them And they couldn’t have done it without some...

Ngày tải lên: 14/08/2014, 22:20

... the importance of ringtones (chakumelo) and screensavers Yasuko uses a screensaver on her PC but never bothered to download one for her phone She does use different ringtones for different functions ... of a hobby; she installs a new one every couple of weeks Box 1-1 Ringtones If you don’t understand what a ringtone is, you are probably American It seems like everyone else in the world has embraced ... different one It all started when she returned from a year in school in the United States She found she really needed a phone again; in the nine short months she was out of the country, cell phones...

Ngày tải lên: 14/08/2014, 22:20

... but one that proves incredibly powerful A great deal of its power comes exactly because there is no one driving; the process just relentlessly searches for advantage, even in places where no one ... Chasm (New York: HarperBusiness, 1991) Winslow Farrell, How Hits Happen (New York: HarperBusiness, 2000) Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference (Boston: ... Palace His office is high inside one of the most modern buildings in Tokyo—a skyscraper so large that each elevator holds sixty-three people Sixty-three! In just one elevator! And there are six...

Ngày tải lên: 14/08/2014, 22:20

... telephone followed the same pattern “The year 1890 was the first time for telephones—developments have followed for the next century.” Alexander Bell started hawking his new invention, the telephone, ... DoCoMo a company they could all be proud of “Trust me to this,” he told them, “I guarantee I can.” Bold words, likely to lift morale for a while But how you remake a company that has started from ... confidence, and by keeping everyone focused on the company s overall goal As authors James Collins and Jerry Porras point out, it typically seems much bolder to those outside the company than to those...

Ngày tải lên: 14/08/2014, 22:20

... cell-phone buying circa 1996, he discovered even more threatening trends To Ohboshi’s shock, none of his DoCoMo phones were being displayed in the front of the store The only companies with phones ... most valuable company in all of Japan, and one of the most valuable in the world Wherever luck comes from, with a little less of it, that trajectory might have been very different The company would ... where no telecomm has gone before, or if you’re planning a launch of your own and just want to emulate their success, then you need to know how lucky did DoCoMo get? And how did DoCoMo get lucky?...

Ngày tải lên: 14/08/2014, 22:20

... get one of the big name banks on board Then all the rest would have to follow.” Not a shocking assumption—but the right one, and one that Natsuno was able to execute “Natsuno approached one particular ... percent market share in mobile phones J-phone (with 17 percent market share) was originally part of Japan Telecom, a postderegulation competitor to NTT J-phone started as a subsidiary of JR (the ... phone for the Japanese market alone Westerners were bigger people, they pointed out, with bigger hands; 134 DoCoMo: Japan’s Wireless Tsunami they therefore needed a bigger phone Western phones...

Ngày tải lên: 14/08/2014, 22:21

... was the last time you drove a car without a radio? And don’t get us started on games: interactive Tetris, anyone? As for ringtones and screensavers more generally, it’s true; so far, Americans ... for i-mode (PDC) won’t work well on phones used in the rest of the world (which mainly depend on GSM and CDMA) And knowing how demanding consumers are, and how unhappy they are even with the relatively ... staggering.” SOURCE: ACCENTURE the people around you If they use a cell phone at all, how old does the handset look? Is it their first? How much would it cost them to replace it, if they switched carriers...

Ngày tải lên: 14/08/2014, 22:21

... fun alone is seldom enough Even the least serious killer apps, screensavers, and ringtones had practical value Once the phones became popular enough in the early-adopter cliques that everyone had ... on a visit to the DoCoMo showroom This scenario is presented as a story of one Japanese family The first installment, set in 2003, shows applications for current 3G phones: video conversations, ... That means you have only one way to compete: to become ever more efficient or effective A noble goal…but tiring Doing the same thing as everyone else, the same way, but somehow doing it cheaper or...

Ngày tải lên: 14/08/2014, 22:21

... use conference calls as a “warmer” medium than e-mail or one- on -one phones, we can imagine i-mode business clients upgrading to 3G videophones to, as they say, build relationships Alibi Software ... Look how easy that is It makes sense It’s the kind of plan that any MBA could draw on a white board and expand on at length Yet, even if given the resources DoCoMo has, not one company, not one ... practical value isn’t enough to catch attention and drive adoption Some of it can be done today with J-Phone’s picture phone, for instance, or with still pictures DoCoMo seems to believe that delivering...

Ngày tải lên: 14/08/2014, 22:21

... Nissan • Camera phone: In response to J-phone, it features two screens (including one on the outside of the phone so you can see the picture of the person who is calling when the phone rings) • Location-based ... the way mobile telephones are used in one step Usage of data transmission and facsimile transmission has started increasing already Karaoke on demand using mobile telephones and use of the Internet ... business-related information The difference isn’t interest; no one loves business more than the Japanese Rather the poll results show it is how the wireless device is seen, socially and psychologically...

Ngày tải lên: 14/08/2014, 22:21

... verdict: “we shall all have one faith and one law.” Thorgeir argued that without the law there could be no peace and life would be unbearable On the other hand, the one faith for the country had ... took out the kings and chieftains in successive battles, one by one; or, if the kings managed to organize against him, he subdued them one coalition at a time The military victories were followed ... more than one trawler The loan portfolio of the bank, therefore, was always highly concentrated, not only on one sector but also on individual businesses As a result, trouble for a single company...

Ngày tải lên: 01/11/2014, 23:05

... They selected one driver and brought all employees into a mode of thinking that supports the one driver Not every organization will be number one in its industry There will be only one However, all ... store What’s my point? Status is the answer After all, there is only one Rolls, one Randall, and one Rolex A payoff-driven company understands there is a market of people with those attitudes ... the job done To achieve operational excellence, a company must advocate and practice teamwork as a principle of its culture In today’s business environment there is no place for the lone player...

Ngày tải lên: 24/10/2013, 09:20

... understand the company s activities - All departments of the company are directed by the Director, the company s business production activities is united - The board of management controls all company s ... Tasks: MHC is a company specialized in manufacturing of domestic animal feeds The company s task is production completion and development for meeting the current raising needs Company has promoted ... market distribution channels and advertising the company s brand, which make the company to have a strong brand in the Red river delta region The company continuously improves quality to protect...

Ngày tải lên: 22/04/2013, 15:35

... sets the direction into motion It is how you plan to work the next year How to Build a One- Year Operational Plan 213 The operational plan usually extends out one year (see Figure 8-2) It is always ... shortage of charts and graphs depicting how well you did financially for the past year The analysis usually How to Build a One- Year Operational Plan 215 includes one or more previous years, depending ... targets? b How must marketing be cranked up to support the plan? c Are there customer or community activities that need to be renewed or revisited? How to Build a One- Year Operational Plan 221 d How...

Ngày tải lên: 24/10/2013, 09:20

... which led his nation out of its darkest hour How to Create a Compelling Company Story The best example of how a leader creates a company story is one I experienced in a movie Critics had been ... lesson is that a company is not a personal toy of the owner How to Create a Compelling Company Story 19 Let’s see how your story develops and disintegrates by stages Every company s life cycle ... know if what they has relevance Show everyone how he or she fits into your business plan and why it is important for every employee to be successful It is amazing how easily your goals will then...

Ngày tải lên: 24/10/2013, 09:20

... that everyone around me couldn't stop laughing "Come on, drink another!" one of them would say So I drank one or two "Come on! One more!' someone else would cry out, and so I drank one or two ... didn't Coach Dunn remembers that I got in more than one fight at school But he also remembers how reserved I was "You were usually laid back," he says "If four guys started a fight, you would be right ... professional athlete, you can look like one and feel like one and, in some ways at least, perform like one I was really scared the first time I used steroids It all started for me late in 1984 when...

Ngày tải lên: 21/02/2014, 06:20

... you get started setting up your company Naturally, there is no guarantee that all aspects of this Guide will be relevant to your particular company or that all topics relevant to your company ... profitability A company must be able to generate profit over the long term This fourth element of a successful business idea should thus indicate how much money can be made and how Traditionally, ... to transform into a successful company, we offer you a word of encouragement: Make the most of this opportunity! McKinsey & Company, Inc The Route from Concept to Company New, innovative companies...

Ngày tải lên: 06/03/2014, 21:20

... powerful leaders going at it makes a great magazine piece and little more Company X attacks company Y Company Y fights back One wins One loses But this is a much bigger tale than that It’s hard to imagine ... that allowed the phone to be a phone If the phone didn’t make calls, connect with Bluetooth headsets, or connect to Wi-Fi setups, Grignon had to answer for it As one of the iPhone’s earliest engineers, ... some critics, that meant the iPhone was dead on arrival If anything, Jobs undersold the iPhone that day It truly was a breakthrough The iPhone wasn’t really a phone, but the first mainstream pocket...

Ngày tải lên: 09/03/2014, 10:40