getting from a to b

... relevant and few are sustainable Advantages are temporary Increasingly, a < /b> company wins not with a < /b> single advantage but by layering one advantage on top of another over time The Japanese have been masters ... are draining the very lifeblood away from < /b> brands Brands are being bargained, belittled, bartered and battered Instead of being brand-asset managers, we are committing brand suicide through self-inflicted ... Intel as a < /b> time in the life of a < /b> business when its fundamentals are about to < /b> change.” Banks had to < /b> make changes with the advent of automated teller machines (ATMs), and major airlines have to < /b> make...

Ngày tải lên: 21/09/2012, 17:33

... saddle than the horse It's better to < /b> stop and accept a < /b> small loss, rather than continue and risk losing everything Better untaught than ill-taught It's better not to < /b> be taught at all than to < /b> be ... Don't judge a < /b> book by its cover Don't judge by appearances E Early to < /b> bed and early to < /b> rise makes a < /b> man healthy, wealthy and wise Easier said than done What is suggested sounds easy but it is more ... B Bad news travels fast People tend to < /b> circulate bad news (accidents, illness etc.) very quickly Beauty is only skin deep A < /b> person's character is more important than their appearance Beauty...

Ngày tải lên: 18/06/2013, 01:26

... http://www.ics.forth.gr/~asidirop/AsidiropSoft/TechnicalAnalysis2/free/taaz/intmovingaverages.html Page 24 Introduction, Indicators - Technical Analysis from < /b> A < /b> to < /b> Z 01/09/1999 INTRODUCTION - Indicators Indicators An indicator is a < /b> mathematical calculation that can be applied ... Technical Analysis from < /b> A < /b> to < /b> Z 01/09/1999 ABSOLUTE BREADTH INDEX Overview The Absolute Breadth Index ("ABI") is a < /b> market momentum indicator that was developed by Norman G Fosback The ABI shows ... quickly that anything written today becomes incomplete (but not obsolete) tomorrow Armed with the above knowledge and well aware of the myriad of technical analysis books that are already available,...

Ngày tải lên: 13/08/2013, 15:59

... relevant and few are sustainable Advantages are temporary Increasingly, a < /b> company wins not with a < /b> single advantage but by layering one advantage on top of another over time The Japanese have been masters ... are draining the very lifeblood away from < /b> brands Brands are being bargained, belittled, bartered and battered Instead of being brand-asset managers, we are committing brand suicide through self-inflicted ... Intel as a < /b> time in the life of a < /b> business when its fundamentals are about to < /b> change.” Banks had to < /b> make changes with the advent of automated teller machines (ATMs), and major airlines have to < /b> make...

Ngày tải lên: 15/08/2013, 14:09

... relations to < /b> project his daring, such as attempting to < /b> fly around the world in a < /b> hot-air balloon To < /b> launch Virgin Bride (bridal wear), Branson dressed up in drag as a < /b> bride Brands 11 mean? A < /b> brand ... are draining the very lifeblood away from < /b> brands Brands are being bargained, belittled, bartered and battered Instead of being brand-asset managers, we are committing brand suicide through self-inflicted ... through brand managers But Larry Light, a < /b> brand expert, doesn’t think that brands are well managed Here is his plaint: “Brands not have to < /b> die They can be murdered And the marketing Draculas are draining...

Ngày tải lên: 24/10/2013, 08:20

... 47–48 Barnes & Noble, 84, 93, 154, 156 Bass Pro, 62 Battle plan, see Marketing plans Baum, Herbert, 118 Bayer, 12 BBBK Pest Control, 75 Beanie Babies, 146 Becher, 66 Beck, John, 19 Behavior groups, ... 11 value, 86 Brand-customer relationship, 10 Branding, Brand management myopia, 13 Brand manager, role of, 82, 161 Branson, Richard, 10, 12, 187 Braun, 83 Brighthouse, 28 British Airways, 57 Britt, ... leasing company, not only rents a < /b> truck but provides a < /b> free book on how to < /b> pack and move Nestlé not only sells baby food but has a < /b> /24 service to < /b> answer parents’ questions about baby food Companies...

Ngày tải lên: 24/10/2013, 08:20

... today most advantages don’t stay relevant and few are sustainable Advantages are temporary Increasingly, a < /b> company wins not with a < /b> single advantage but by layering one advantage on top of another ... hardware and software that will enable a < /b> company to < /b> capture detailed information about individual customers that can be used for better target marketing By examining a < /b> customer’s past purchases, ... added another value: that many women care about social issues and will patronize a < /b> company that cares.19 Greg Carpenter and Kent Nakamoto have challenged a < /b> core assumption of marketers that buyers...

Ngày tải lên: 24/10/2013, 08:20

... small Each branch manager had one task: to < /b> help clients increase their wealth The branch manager did not simply take their deposits and make loans The branch manager taught them how to < /b> save better, ... will Companies must view the customer as a < /b> financial asset that needs to < /b> be managed and maximized like any other asset Tom Peters sees customers as an “appreciating asset.” They are the company’s ... complain are the company’s best friends A < /b> complaint alerts the company to < /b> a < /b> problem that is probably losing customers and hopefully can be fixed ustomer Satisfaction Most companies pay more attention...

Ngày tải lên: 24/10/2013, 08:20

... carpet and a < /b> janitor was called in Bill took the cleaning solvent from < /b> the janitor and knelt down to < /b> clean the carpet himself to < /b> spare the janitor from < /b> having to < /b> so in front of all the board members ... entertainment to < /b> what otherwise might pass as stale fare Thus we enter Niketown to < /b> buy basketball shoes and confront a < /b> 15-foot photo of Michael Jordan We then proceed to < /b> the basketball court to < /b> ... geographical expansions only to < /b> grow their top lines at a < /b> terrible cost to < /b> their bottom lines They are buying growth rather than earning it • Market share Too many companies aim to < /b> collect as many...

Ngày tải lên: 24/10/2013, 08:20

... companies fail abroad, the most common factors are: • Failure to < /b> take enough time to < /b> observe, absorb, and learn the new market • Failure to < /b> get reliable statistical information about the new market ... distributors, (3) opening sales offices abroad, (4) setting up factories abroad, and (5) establishing regional headquarters abroad In expanding abroad, companies tend to < /b> exercise loose administrative ... physical property can be a < /b> liability All a < /b> company needs is access to < /b> physical assets To < /b> operate as a < /b> lean company may call for decapitalizing—outsourcing activities and shrinking working capital...

Ngày tải lên: 24/10/2013, 08:20

... between profitable and unprofitable customers No company can be expected to < /b> pay the same attention to < /b> an unprofitable customer as to < /b> a < /b> profitable customer Smart companies define the types of customers ... a < /b> stream of referrals Some companies believe that they win customer loyalty by offering a < /b> loyalty award program A < /b> loyalty program may be a < /b> good feature as part of a < /b> customer relationship management ... good quality but to < /b> learn from < /b> them about selling Purchasing people are experts at what makes good salesmanship Why? Because purchasing people are approached all day long by salespeople and can tell...

Ngày tải lên: 24/10/2013, 08:20

... Insights from < /b> A < /b> to < /b> Z can companies mastering mass production, mass distribution, and mass marketing At the other extreme we can talk about a < /b> “market of one” to < /b> describe a < /b> specific individual or company ... retailers attracted millions of loyal customers Rosabeth Moss Kanter, in her When Giants Learn to < /b> Dance, observed: “The years ahead will be best for those who learn to < /b> balance dreams and discipline ... customers to < /b> average number of customers • Percentage of lost customers to < /b> average number of customers • Percentage of win-back customers to < /b> average number of customers • Percentage of customers...

Ngày tải lên: 24/10/2013, 08:20

... Social investments Most of us got to < /b> hear about Palm, Amazon, eBay, The Body Shop, Blackberry, Beanie Babies, Viagra, and Nokia not through advertising but through news stories in print and on ... company planning to < /b> build a < /b> new brand needs to < /b> create a < /b> buzz, and the buzz is created through PR tools The PR campaign will cost much less and hopefully create a < /b> more lasting story Al and Laura ... more aggressively into private branding Private brands make more money for retailers than national brands At one time, store brands were considered inferior to < /b> national brands Then along came...

Ngày tải lên: 24/10/2013, 08:20

... Sell benefits, outcomes, and value Some individuals are gifted salespeople They can sell refrigerators to < /b> Eskimos, fur coats to < /b> Hawaiians, sand to < /b> Arabs, all at a < /b> profit, and then repurchase them at ... build sales, and increase favorable press coverage.55 Companies are increasingly borrowing the auras of celebrities to < /b> add radiance to < /b> their own names Celebrities bring high attention to < /b> the brand, ... called “cause-related marketing.” By partnering with a < /b> cause that many people believe in, the company can enhance its corporate reputation, raise brand awareness, increase customer loyalty, build...

Ngày tải lên: 24/10/2013, 08:20

... the marketing Draculas are draining the very lifeblood away from < /b> brands Brands are being bargained, belittled, bartered and battered Instead of being brand-asset managers, we are committing brand ... stay relevant and few are sustainable Advantages are temporary Increasingly, a < /b> company wins not with a < /b> single advantage but by layering one advantage on top of another over time The Japanese have ... Intel as a < /b> time in the life of a < /b> business when its fundamentals are about to < /b> change.” Banks had to < /b> make changes with the advent of automated teller machines (ATMs), and major airlines have to < /b> make...

Ngày tải lên: 13/12/2013, 14:59

... the marketing Draculas are draining the very lifeblood away from < /b> brands Brands are being bargained, belittled, bartered and battered Instead of being brand-asset managers, we are committing brand ... stay relevant and few are sustainable Advantages are temporary Increasingly, a < /b> company wins not with a < /b> single advantage but by layering one advantage on top of another over time The Japanese have ... Intel as a < /b> time in the life of a < /b> business when its fundamentals are about to < /b> change.” Banks had to < /b> make changes with the advent of automated teller machines (ATMs), and major airlines have to < /b> make...

Ngày tải lên: 18/12/2013, 14:47

... the marketing Draculas are draining the very lifeblood away from < /b> brands Brands are being bargained, belittled, bartered and battered Instead of being brand-asset managers, we are committing brand ... stay relevant and few are sustainable Advantages are temporary Increasingly, a < /b> company wins not with a < /b> single advantage but by layering one advantage on top of another over time The Japanese have ... Intel as a < /b> time in the life of a < /b> business when its fundamentals are about to < /b> change.” Banks had to < /b> make changes with the advent of automated teller machines (ATMs), and major airlines have to < /b> make...

Ngày tải lên: 25/12/2013, 05:18

... relevant and few are sustainable Advantages are temporary Increasingly, a < /b> company wins not with a < /b> single advantage but by layering one advantage on top of another over time The Japanese have been masters ... are draining the very lifeblood away from < /b> brands Brands are being bargained, belittled, bartered and battered Instead of being brand-asset managers, we are committing brand suicide through self-inflicted ... Intel as a < /b> time in the life of a < /b> business when its fundamentals are about to < /b> change.” Banks had to < /b> make changes with the advent of automated teller machines (ATMs), and major airlines have to < /b> make...

Ngày tải lên: 20/01/2014, 01:20