from boyhood to manhood john grey
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB.pdf
Ngày tải lên :
21/09/2012, 17:33
... important as it is to watch your competitors, it is more im-
portant to obsess on your customers. Customers, not competitors,
determine who wins the war. Most markets are plagued by too many
fishermen ... after too few fish. The best fishermen understand
the fish better than their competitors do.
24
Marketing Insights from A to Z
Marketing Insights
from
A
to
Z
80 Concepts Every Manager Needs To Know
Philip ... value.”
18
The way to beat your competitors is to attack yourself first. Work
hard to make your product line obsolete before your competitors do.
Watch your distant competitors as well as your...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 1
Ngày tải lên :
24/10/2013, 08:20
... measures including cus-
tomer perceived value, customer satisfaction, customer share
of wallet, customer retention, and customer advocacy.
14
Marketing Insights from A to Z
Next is money. The ... contain a telephone number or
e-mail address to enable the customer to respond. What a lost oppor-
tunity for the company to learn something from a customer! Market-
ing consultant Regis McKenna ... telemarketers, digital magazines, in-store ad-
4
Marketing Insights from A to Z
your employees who deliver a positive experience to the customers. Did
the brand experience live up to the brand promise? This...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 10
Ngày tải lên :
24/10/2013, 08:20
... endless race to find new customers. Companies must move
from transaction marketing to relationship marketing.
• From pursuing market share to pursuing customer share. The
best way to grow your ... grow your market share is to grow your customer
share, namely to find more products and services that can be
sold to the same customers.
• From marketing monologue to customer dialogue. You can
create ... your
products better.
• From focusing on customer attraction to focusing on customer
retention. Companies need to pay more attention to serving
and satisfying their present customers before they venture...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 2
Ngày tải lên :
24/10/2013, 08:20
... technology to learning more
about each customer and being able to respond to them one -to- one.
Others don’t see it as a technology issue but rather a humane issue:
34
Marketing Insights from A to Z
tising, ... important as it is to watch your competitors, it is more im-
portant to obsess on your customers. Customers, not competitors,
determine who wins the war. Most markets are plagued by too many
fishermen ... order to convey what experience the com-
pany wants customers to have at Disneyland. A customer mind-set
doesn’t just happen. It has to be planned, implemented, and rewarded.
Yet companies tend to...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 3
Ngày tải lên :
24/10/2013, 08:20
... competitors.
Some customers are profitable but tough. They can be a bless-
ing. If you can figure out how to satisfy your toughest customers, it
will be easy to satisfy the rest.
Pay attention to customer ... Easy to open the packaging.
• Easy to assemble.
• Easy to learn how to use.
• Easy to use.
• Easy to repair.
• Easy to dispose of.
Just consider “Easy to learn how to use.” I recently purchased
HP/Compaq’s ... how to move from a product-making fo-
cus to a customer-owning focus. Companies must wake up to the fact
that they have a new boss—the customer. If your people are not
36
Marketing Insights from...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 4
Ngày tải lên :
24/10/2013, 08:20
... on
the carpet and a janitor was called in. Bill took the cleaning
solvent from the janitor and knelt down to clean the carpet
himself to spare the janitor from having to do so in front of all
the ... be fourfold: to be
(1) the supplier of choice to customers, (2) the employer of
choice to employees, (3) the partner of choice to distributors,
and (4) the company of choice to investors. Its reputational
capital ... expansions only to grow their top lines
at a terrible cost to their bottom lines. They are buying
growth rather than earning it.
• Market share. Too many companies aim to collect as many
customers as...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 5
Ngày tải lên :
24/10/2013, 08:20
... stock three times a day in re-
sponse to orders from individual store managers of what they
expect to sell in the next few hours. 7-Eleven not only trains
its store operators to capture customer ... greatly re-
duced their costs compared to late-adopting competitors:
92
Marketing Insights from A to Z
• A business traveler checks into a hotel that knows from her
record that she is a frequent ... architecture. To do their
respective jobs well, both should have selling skills. They need to sell
their ideas to their investors, peers, and staff. Leaders need to be
teachers and teach others to be...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 6
Ngày tải lên :
24/10/2013, 08:20
... housewife, intending to
buy Heinz tomato ketchup in a store, finding it to be out of
stock, will walk out of the store to buy it elsewhere.”
That some people will be exceptionally loyal to some brands ... unless
the customer flies within two months.
Companies should reward their loyal customers. Too often,
however, companies give a better deal to new customers than to their
old customers. Thus a ... unprof-
itable customers. No company can be expected to pay the same at-
tention to an unprofitable customer as to a profitable customer.
Smart companies define the types of customers they are seeking...
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Cambridge.University.Press.Allegories.of.Union.in.Irish.and.English.Writing.1790-1870.Politics.History.and.the.Family.from.Edgeworth.to.Arnold.Oct.2000.pdf
Ngày tải lên :
21/09/2012, 10:39
... the modernizing imperial family
of man. I attend to narrative structure, and to the kind of stories that get
told and retold about the Irish, so as to reveal both the regularity of
English colonial ... economically
and politically. The movement from subjection to citizenship, from
dominance to hegemony, from the brute violence of seventeenth-cen-
tury coercion to the willing affection of eighteenth-century ... lived historical relations to my materials than either Hewitt’s or
Padel’s to theirs, I have felt it at times to be a hard thing. In undertaking
this work, I have sought neither especially to praise...
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Cambridge.University.Press.Debating.Design.From.Darwin.to.DNA.Nov.2007.pdf
Ngày tải lên :
21/09/2012, 10:46
... (Beecher
1885, 113)
There is much more to the story. Any full history, from the years after
Darwin down to the present, would need to extend the story from Protes-
tants to Catholics, although in fact ... mathematics from
Bristol University, an M.A. in philosophy from McMaster University, and his
Ph.D. from Bristol University. He was full professor of philosophy at Guelph
from 1974 to 2000. Dr. ... professors
and 1,500 students from 1989 to 1993. He also served as the director of
the Texas A&M University Polymer Technology Center from 1986 to 1990
and from 1994 to 2000. He has received more...
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Apress.Beginning.Ajax.with.PHP.From.Novice.to.Professional
Ngày tải lên :
15/11/2012, 14:19
... can
be used together to design some basic tools that are quite new to Internet applications
but have been accessible to desktop applications for ages. The ability to make a call to the
server ... into context, explaining the
circumstances that led to its emergence as one of today’s most talked about advance-
ments in web development.
Chapter 2: “Ajax Basics,” moves you from the why to ... displays (due to very limited amounts of storage space and mem-
ory), over the years it has rapidly evolved into a visual and highly functional medium. As
it grows, so do the tools necessary to maintain,...
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Beginning.Ajax.with.PHP.From.Novice.to.Professional_Lee.Babin_Apress_2007
Ngày tải lên :
15/11/2012, 14:21
... displays (due to very limited amounts of storage space and mem-
ory), over the years it has rapidly evolved into a visual and highly functional medium. As
it grows, so do the tools necessary to maintain, ... web application, a call has to be made to the server. In
order to do that, the page must be refreshed to retrieve the updated information from the
server to the client (typically a web browser ... admit being intimidated by
the need to learn JavaScript (a key Ajax technology). Not to worry! I wrote this book to show
PHP users how to incorporate Ajax into their web applications without necessarily...
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English Proverbs from A to Z
Ngày tải lên :
18/06/2013, 01:26
... and should not be wasted.
To err is human, to forgive divine It is human nature to make mistakes, therefore one should forgive.
Too many cooks spoil the broth. If too many people are involved ... forces people to find a way of obtaining it.
Never put off till tomorrow what can be done today Don't postpone something you can do now.
3
B
Bad news travels fast. People tend to circulate ... than ill-taught It's better not to be taught at all than to be taught badly.
Birds of a feather flock together. People of the same sort are usually found together.
Blood is thicker than water...
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Lesson plan 11 (basic) (from 1 to 16)
Ngày tải lên :
08/07/2013, 01:25
... (dinner to which people
bring foods to be shared)
+ to throw/ give a party:
+ to kick up one’s heels (to have a really
good time)
+ to bring your own (B.Y.O) = bring your
own drinks
+ to bring ... order to make sentences
1. Who wants sth to eat?
2. I have some letters to write
3. I am/ was delighted to hear the news
4. My mother has some shopping to do
5. You always have too much to talk ... letter to write
+ Does he get anything to eat?
+ There is plenty to do
-Asks sts to work in pairs and discuss the form
and use of the to + infinitive
-Asks the sts to give the form of the verb from...
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