from a credit event to a liquidity event

... American Psychiatric Association: Diagnostic and Statistical Manual of Mental Disorders, Text Revision (DSM-IV-TR) 4th edition Washington, DC: American Psychiatric Association; 2000 Barkley RA: Major ... analyses of changes from baseline to endpoint consisted of all patients with a baseline measurement and at least one post-baseline measurement during the 8-week treatment phase Evaluation was largely ... post-hoc analysis was to evaluate the scores of the ten items of the Pediatric Adverse Event Rating Scale (PAERS) that were considered to be related to emotional well-being by face validity Each of...

Ngày tải lên: 13/08/2014, 18:21

... Minor RaidDevice State removed active sync /dev/hda1 Replacing the failed disk When a new disk to replace the failed one is available it can be installed into the system, partitioned to have the ... disks already contains data, make a backup if needed (all existing data of partitions involved in the process will be lost), and delete or resize existing partitions to create space for the software ... relative to the boot process, and to train yourself, to be able to recover the system if a disk problem arises Also remember that using a RAID device does not mean you can stop doing regular backups!...

Ngày tải lên: 18/09/2012, 10:11

... today most advantages don’t stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage but by layering one advantage on top of another ... customized equipment such as B-47s or power plants or selling to large national and global accounts Today’s companies increasingly assign national and global account managers to manage their largest ... in customer markets For example, your company also has to raise money from investors As a result you need to know how to market to investors You also want to attract talent to your company So...

Ngày tải lên: 21/09/2012, 17:33

... appearances E Early to bed and early to rise makes a man healthy, wealthy and wise Easier said than done What is suggested sounds easy but it is more difficult to actually it Empty vessels make ... better to stop and accept a small loss, rather than continue and risk losing everything Better untaught than ill-taught It's better not to be taught at all than to be taught badly Birds of a feather ... clear, frost may form Clothes don't make the man Appearances can be deceiving Constant occupation prevents temptation When you work you avoid temptation D Dead men tell no tales A dead person cannot...

Ngày tải lên: 18/06/2013, 01:26

... technical analysis thirty years ago, many people considered technical analysis just another 1960's adventure into the occult Today, technical analysis is accepted as a viable analytical approach ... Indicators Indicators An indicator is a mathematical calculation that can be applied to a security's price and/or volume fields The result is a value that is used to anticipate future changes ... doctors and dog catchers, lawyers and landscapers, and the wealthy and the wanting This breadth of market participants guarantees an element of unpredictability and excitement Fundamental analysis...

Ngày tải lên: 13/08/2013, 15:59

... today most advantages don’t stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage but by layering one advantage on top of another ... customized equipment such as B-47s or power plants or selling to large national and global accounts Today’s companies increasingly assign national and global account managers to manage their largest ... in customer markets For example, your company also has to raise money from investors As a result you need to know how to market to investors You also want to attract talent to your company So...

Ngày tải lên: 15/08/2013, 14:09

... customized equipment such as B-47s or power plants or selling to large national and global accounts Today’s companies increasingly assign national and global account managers to manage their largest ... United States, Madonna, and you—yes, you! A brand is any label that carries meaning and associations A great brand does more: It lends coloration and resonance to a product or service Russell Hanlin, ... trademark are by far our most valuable assets.” Companies must work hard to build brands David Ogilvy insisted: “Any damn fool can put on a deal, but it takes genius, faith and perseverance to create...

Ngày tải lên: 24/10/2013, 08:20

... Marketing Insights from A to Z • From mass marketing to customized marketing The mass market is splintering into mini-markets and your company now has the capability of marketing to one customer ... salesperson can convince you about the virtues of a product as persuasively as can a friend, acquaintance, past customer, or independent expert Suppose you are planning to buy a PDA (personal digital assistant) ... Jean-Philippe Deschamps and P Ranganath Nayak, Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners (Boston: Harvard Business School Press, 1995) 38 See Gary Hamel,...

Ngày tải lên: 24/10/2013, 08:20

... today most advantages don’t stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage but by layering one advantage on top of another ... She added another value: that many women care about social issues and will patronize a company that cares.19 Greg Carpenter and Kent Nakamoto have challenged a core assumption of marketers that ... manufacturer Caterpillar’s brand personality triggers such associations as hardworking, resilient, tough, bold, and determined So Caterpillar has been able to launch Cat jeans, sandals, sunglasses,...

Ngày tải lên: 24/10/2013, 08:20

... will Companies must view the customer as a financial asset that needs to be managed and maximized like any other asset Tom Peters sees customers as an “appreciating asset.” They are the company’s ... surprises and delights can a company create? Interesting question! atabase Marketing At the heart of CRM is database marketing Your company needs to develop separate databases on customers, employees, ... information Many companies fail to use the information they have Supermarket chains have mountains of scanner data on individual customer purchases but fail to use these data for one -to- one marketing...

Ngày tải lên: 24/10/2013, 08:20

... on assets (ROA), free cash flow, economic value added Financial Marketing 63 (EVA), market capitalization, and cost of capital must be as familiar to them as sales, market share, and gross margins ... fairyland castles, pirate 62 Marketing Insights from A to Z ships, and the like The aim of the experiential marketer is to add drama and entertainment to what otherwise might pass as stale fare ... want you to have anything from L L Bean that is not completely satisfactory.” There are always some companies, however, that are more ready to proclaim guarantees than to honor them Their lawyers...

Ngày tải lên: 24/10/2013, 08:20

... physical property can be a liability All a company needs is access to physical assets To operate as a lean company may call for decapitalizing—outsourcing activities and shrinking working capital ... achieved Approach • Sales analysis • Market-share analysis • Sales -to- expense ratios • Financial analysis • Market-based scorecard analysis Implementation and Control 79 Prime Responsibility Marketing ... 78 Marketing Insights from A to Z A major bank announced a new savings plan in the newspapers but hadn’t explained the plan to its branch managers An engineering firm made a decision to sell...

Ngày tải lên: 24/10/2013, 08:20

... to evaluate a company or competitor’s marketing effectiveness rather than to understand customers’ needs or wants • Data mining Companies with large customer databases can use statisticians to ... believe that they win customer loyalty by offering a loyalty award program A loyalty program may be a good feature as part of a customer relationship management program, but many loyalty schemes ... Are the goals reasonable and reachable in the light of the situational analysis? • Does the strategy seem adequate to deliver the stated goals? 114 Marketing Insights from A to Z • Are the tactics...

Ngày tải lên: 24/10/2013, 08:20

... television, radio, newspapers, magazines, catalogs, direct mail, telephone, and online Each medium has its advantages and disadvantages in terms of cost, reach, frequency, and impact An advertising agency ... marketer needs to define the target market as carefully as possible The “mass market” is too vague It is hard to make a product that everyone will want It is easier to make a product that some will ... Insights from A to Z can companies mastering mass production, mass distribution, and mass marketing At the other extreme we can talk about a “market of one” to describe a specific individual or company...

Ngày tải lên: 24/10/2013, 08:20

... is probably easier to make money in a mature industry than in a hightech industry, to take an extreme case The hardest job facing a salesperson is to tell a customer that a competitor has the ... Canada’s Loblaws supermarkets, a store brand that exceeded the quality of some national brands The next step was for retailers to carry two or three store brands pitched at different quality and ... About 50 percent of companies use contract sales forces: manufacturers’ reps, sales agents, and so on Many companies hire outside salespeople to handle more marginal geographical areas and market...

Ngày tải lên: 24/10/2013, 08:20

... and value Some individuals are gifted salespeople They can sell refrigerators to Eskimos, fur coats to Hawaiians, sand to Arabs, all at a profit, and then repurchase them at a discount Good salespeople ... organization or deserves to 164 Marketing Insights from A to Z be set up as a separate business In the latter case, Nirmalya Kumar calls it a strategic segment For example, food companies such as ... investment have to be much more careful in deciding what to sponsor The question is what does a company gain from putting its name on a stadium, a Formula One racing car, a golf tournament, or an art...

Ngày tải lên: 24/10/2013, 08:20

... Intel as a time in the life of a business when its fundamentals are about to change.” Banks had to make changes with the advent of automated teller machines (ATMs), and major airlines have to make ... having a gun in a knife fight This is true, but today most advantages don’t stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage ... company will have incorporated a set of advantages that all reinforce each other around a basic idea Wal-Mart, IKEA, and Southwest Airlines have unique sets of practices that enable them to charge...

Ngày tải lên: 13/12/2013, 14:59

... Intel as a time in the life of a business when its fundamentals are about to change.” Banks had to make changes with the advent of automated teller machines (ATMs), and major airlines have to make ... having a gun in a knife fight This is true, but today most advantages don’t stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage ... company will have incorporated a set of advantages that all reinforce each other around a basic idea Wal-Mart, IKEA, and Southwest Airlines have unique sets of practices that enable them to charge...

Ngày tải lên: 18/12/2013, 14:47

... Intel as a time in the life of a business when its fundamentals are about to change.” Banks had to make changes with the advent of automated teller machines (ATMs), and major airlines have to make ... having a gun in a knife fight This is true, but today most advantages don’t stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage ... company will have incorporated a set of advantages that all reinforce each other around a basic idea Wal-Mart, IKEA, and Southwest Airlines have unique sets of practices that enable them to charge...

Ngày tải lên: 25/12/2013, 05:18

... today most advantages don’t stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage but by layering one advantage on top of another ... customized equipment such as B-47s or power plants or selling to large national and global accounts Today’s companies increasingly assign national and global account managers to manage their largest ... in customer markets For example, your company also has to raise money from investors As a result you need to know how to market to investors You also want to attract talent to your company So...

Ngày tải lên: 20/01/2014, 01:20