entrepreneurial marketing conceptual and empirical research opportunities

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Ngày tải lên: 25/01/2013, 16:44

... as “CRM and “One-to-One Marketing concepts such as “CRM and One-to-One Marketing ã Marketing researchers and practitioners seek Marketing researchers and practitioners seek to understand relational ... Yers research online and buy offline 54% of Gen Yers research online and buy offline – Gen Xers also are more likely to have researched and Gen Xers also are more likely to have researched and ... theorist (and early marketing researchers) seek to SN theorist (and early marketing researchers) seek to describe individual actors and their relations/patterns of describe individual actors and...

Ngày tải lên: 24/10/2013, 20:15

... hand she is being asked to accept testing whereby she and her baby cannot beneWt!’ (de Zulueta, 2000b: p. 25). Do women understand the nature and purpose of antenatal testing? Anecdotal and empirical ... only understand the process of randomization, but also the risks and beneWts of treatment and non-treatment, and the treatments currently available. The ACTG 076 regimen is expensive and relatively ... Obstetrics and Gynaecology 180: 259–64. Grubb, A. and Pearl, D.S. (1990). HIV Testing and the Law. Blood Testing, AIDS and DNA ProWling. Law and Policy. Family Law Series. Bristol: Jordan and Sons...

Ngày tải lên: 01/11/2013, 08:20

... Disorders - Theoretical and Empirical Perspectives 6 Mental Disorders - Theoretical and Empirical Perspectives http://dx.doi.org/10.5772/46217 Edited by Robert Woolfolk and Lesley Allen Contributors Lawrence ... Kane and al [4], and the development in this period of several explicit criteria defining treatment-resistant schizophrenia (TRS), like those of Kane [4], Dencker and al [5] and Brenner and al ... severity of suicidal ideation and behavior and to track them as well. The CSSRS was designed to distinguish suicidal ideation and behav‐ ior. In the past, suicidal ideation and behavior were considered...

Ngày tải lên: 16/02/2014, 19:20

... research in business, and hence the development of research leaders. As the research enterprise becomes increasingly complex, its leadership now entails planning and design, the assembly and ... strengths and weaknesses of MBF research in Canada. The target audience included researchers and administrators in the MBF community (both inside and outside of business schools), research- oriented ... (NSERC), targeted to research in energy, the environment, and information and communications technologies, and $37 million to the Canadian Institutes of Health Research (CIHR) for research in the...

Ngày tải lên: 18/02/2014, 00:20

... Standard3:Mediausedfor marketing messages  19  Standard4: Marketing methods19  Standard5:Useofbrands20  Standard6:Settings and locations20  Standard7:Accountability21  Appendix WorldHealthOrganizationSetofRecommendationsonthe  Marketing ofFoods and Non‐alcoholicBeveragestoChildren ... No   Whichmedia?  Companiesdifferintheextentoftheircoverageforself‐regulatingtheir marketing messagestochildren,withsomeincludingproductplacement,useoflicensedcharacters and theirownbrandedsitesinthedefinitionof marketing. Thedefinitionofwhat constituteschild‐targetedmediavaries:forexampleNestlé 25 defines marketing tochildren asbeing‘a marketing activitywhereadultsupervisionisnotpresent’ and communicationin media‘whereadultaudienceisnotpredominant’.  Thetablebelowshowssomeexamplesofthecoverageofcompanypledgesacrossmedia includedunderself‐regulation.Notethatforsomemediathecompanies imposecertain  22 UKOfficeofCommunications(Ofcom)2007.See http://stakeholders.ofcom.org.uk/consultations/foodads_new/statement/ and see http://collections.europarchive.org/tna/20100927130941/http://food.gov.uk/healthiereating/advertisingtochi ldren/nutlab/nutprofmod 23 DevelopedbytheSwedishNationalFoodAdministrationtodefinehealthierfoodproducts, and nowusedin Sweden,Norway and Denmark.Seehttp://www.slv.se/en‐gb/Group1/Food and Nutrition/Keyhole‐symbol/ and seehttp://www.norden.org/en/news and events/news/first‐anniversary‐nordic‐consumers‐want‐more‐ keyhole‐food 24 FederalTradesCommission(2011)InteragencyWorkingGroupSeeksInputonProposedVoluntaryPrinciples for Marketing FoodtoChildren.Seehttp://www.ftc.gov/opa/2011/04/foodmarket.shtm 25 Seehttp://www.conar.org.br/html/livro/REF49NESTLE%20‐ %20EU%20Pledge%20Nestle%20Commitment.pdf  StanMark Standards for marketing to children  TheStanMarkprojectbringstogetherresearchers and policy‐makerstodevelopasetofstandards for marketing foods and beveragesconsistentwiththeresolutionoftheWorldHealthAssembly.  Objectives ConveneaseriesofmeetingsinEurope and theUSAtobringtogetherkeymembersofthescientific research community and policy‐makingcommunitytoconsiderhow marketing food and beverages mayaffectchildren’shealth. Identifycurrent‘bestpractice’approachestothecontrolof marketing, includingmeasuresnot specificallyaddressingfood and beverage marketing, ornotspecificallydirectedtotheprotectionof children. Exploretheuseofstandards and marketing codestoinfluencecommercialactivity,including standardsfromotherindustrialsectors. Proposeasetofstandardstoformthebasisforacross‐bordercodeof marketing offoods and beverages. Developweb‐basedresourcesforpolicydevelopmentconcerningfood and beverage marketing to children and relatedmaterialstosupportpolicydevelopment.  Projectpartners  ... Child‐to‐child marketing 15  Newtechnology16  3.Proposedstandards18  Standard1:Specifyingthe foods and beverages   18  Standard2:Agegroups18  Standard3:Mediausedfor marketing messages...

Ngày tải lên: 18/02/2014, 02:20

Ngày tải lên: 18/02/2014, 04:20

... 2: Age groups 25 Standard 3: Media used for marketing messages 25 Standard 4: Marketing methods 25 Standard 5: Use of brands 26 Standard 6: Settings and locations 26 Standard 7: Accountability ... StanMark Standards for marketing to children The StanMark project brings together researchers and policy-makers to develop a set of standards for marketing foods and beverages consistent ... Child-to-child marketing 22 New developments 22 Further concerns 23 3. The StanMark Project 24 Standards for responsible marketing 24 Standard 1: Specifying the foods and beverages 24 Standard...

Ngày tải lên: 18/02/2014, 21:20

... Average reaction times and error rates were then computed by subjects and by items in both the immediate naming and the delayed naming task. By-subjects and by-items (Ft and F2, respectively) ... errors, hesitations, and anticipations in the delayed naming task were eliminated. Latencies outside an interval of two standard deviations above and below the mean by subject and condition were ... for written and spoken French]. L'Ann6e Psychologique, 90, 551-566. Plaut, D. C., McClelland, J. L., Seidenberg, M. S., & Patterson, K. E. (1996). Understanding normal and impaired...

Ngày tải lên: 20/02/2014, 19:20

... reduce tim ling and .com/ ropriate handling equipment can speed up livestock confinemen e and labor requirements, cut costs, and decrease the risk of injury. Dr. Temple Grandin provides excellent ... Sta Other Agencies that oversee the USDA’s marketing and regulatory progra Agricultural Marketing Service, Grain Inspection, Packers and Stockyards A Animal and Plant Health Inspection Service of ... receive Agriculture and Markets and through the contributions of NY Farms!, C Department of Animal Science and Fallow Hollow Deer Farm. Department of Agriculture and Markets Division of Food Safety and Insp meeting...

Ngày tải lên: 21/02/2014, 01:20

... can reduce energy consumption in hot water and steam distribution, hot water and steam generation, motors and motor systems, refrigeration and cooling and other utilities such as lighting. Savings ... Like heat recovery and reuse, water conservation and reuse approaches seek to best match and reuse high quality, medium quality, and low quality water in various applications (Bland, 1993). Reduced ... Measures 28 7.1 Boilers and Steam Distribution 28 7.2 Motors and Systems that Use Motors 31 7.3 Refrigeration and Cooling 33 7.4 Other Utilities 35 8. Material Efficiency Opportunities 39 9....

Ngày tải lên: 22/02/2014, 05:20

... Resources and Services Administration (HRSA), Food and Drug Administration (FDA), Centers for Disease Control and Prevention (CDCP), Agency for Healthcare Research and Quality (AHRQ), and Office ... providing mental health services researchers a new conceptual framework that integrates mental health services research and criminologic perspectives to understanding this problem. Website: ... program and faculty will develop nationally recognized and competitive research programs involving minority students and faculty investigating basic minority mental health issues. The research...

Ngày tải lên: 06/03/2014, 02:20

... scientists, eleven elected officials, and 400 representatives of state associations and colleges of medicine and pharmacy. The USP is located in Rockville, Maryland, and its home page is located at ... educators, and researchers in locating credible, scientific information on dietary supplements. IBIDS was developed and will be maintained through an interagency partnership with the Food and Nutrition ... clinical research, recommended treatments and drug therapies may undergo changes. The authors, editors, and publisher have attempted to make the information in this book up to date and accurate...

Ngày tải lên: 06/03/2014, 05:20

... relation between domestic violence and child problems, maternal and partner emotional functioning and parenting, and children's aggressive behavior and internalizing problems. Website: ... information on surgery- and rehabilitation-related matters and instruction in presurgical and postsurgical coping strategies. Audiotapes based on an empirically validated relaxation and guided imagery ... drinkers, and more likely than light drinkers, to report DWI and RU) and high levels of DWI and RID (Caudill et al., 1999; 2000c). Heavy drinkers were also more or as likely as moderate, and more...

Ngày tải lên: 06/03/2014, 12:20

... (Kotler) marketing plan A document composed of an analysis of the current marketing situation, opportunities and threats, analysis, marketing objectives, marketing strategy, action programs, and ... library’s strengths and weaknesses (internally), and opportunities and threats (externally) to shed light on the agency’s performance. balanced stock The composition of merchandise inventory ... inventions and innovations from applied scientific and engineering research, telephone interview A telephone conversation between a representative of the research organization, the interviewer, and...

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