enhancing analysis by using data mining techniques
CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES
Ngày tải lên :
22/10/2013, 09:15
... BASED DATA MINING TECHNIQUES The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden gold’ In Decision Support Management terminology, data mining ... REFERENCES [1] Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm [2] Berry, J A Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, ... on data retention and data distillation Rule induction models (Figure 2) belong to the logical, pattern distillation based approaches of data mining These technologies extract patterns from data...
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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt
Ngày tải lên :
11/12/2013, 23:15
... BASED DATA MINING TECHNIQUES The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden gold’ In Decision Support Management terminology, data mining ... REFERENCES [1] Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm [2] Berry, J A Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, ... on data retention and data distillation Rule induction models (Figure 2) belong to the logical, pattern distillation based approaches of data mining These technologies extract patterns from data...
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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf
Ngày tải lên :
22/12/2013, 02:17
... Identifies two empirically derived measures of customer satisfaction applicable to cross cultural analysis Managerial implications and recommendations Style: scientific and statistical 18/01/2006 ... industries, 190 companies and government agencies on a scale of to 100 Post-consumption assessment by the user about the product or service gained Uses expectancy confirmation-disconfirmation approach: ... Checkers, Kentucky Fried Chicken, McDonald’s Taco Bell and Wendy’s (cross national) Questions asked by student teams to customers immediately after they had received their fast food orders Fast food...
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báo cáo sinh học:" Workforce analysis using data mining and linear regression to understand HIV/AIDS prevalence patterns" pdf
Ngày tải lên :
18/06/2014, 17:20
... obtained from the WHO/UNAIDS database [9] The data from the various data sources were merged into one file at the country level for analysis The variables in the data set included the following ... Analytic method Two approaches were used for analysis: data mining using classification and regression trees (CART) and standard statistical analyses using ordinary least squares regression We ... employed by the WHO but has no current financial or other ties to the WHO Authors' contributions MZ developed the merged data set OLC performed the data mining EAM performed the multiple regression analysis...
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Data mining techniques in gene expression data analysis
Ngày tải lên :
15/09/2015, 17:09
... association rule mining and classification while unsupervised data mining methods mainly refer to the various clustering methods Class association rule mining is one well-known data mining task Each ... existing problems of state-of-theart data mining algorithms for gene expression data analysis Specifically, we address some problems of existing class association rule mining methods, associative classification ... huge and fast-growing gene expression data Essentially, data mining methods can be divided into two big categories: supervised and unsupervised Supervised data mining methods assume each gene expression...
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
Ngày tải lên :
07/04/2014, 11:16
... Insourcing Data Mining Building an Interdisciplinary Data Mining Group Building a Data Mining Group in IT Building a Data Mining Group in the Business Units What to Look for in Data Mining Staff Data Mining ... Right Data From Customer Interactions to Learning Opportunities Mining Customer Data The Data Mining Group Outsourcing Data Mining Outsourcing Occasional Modeling Outsourcing Ongoing Data Mining ... Systems The Role of Data Warehousing The Role of Data Mining The Role of the Customer Relationship Management Strategy What Is Data Mining? What Tasks Can Be Performed with Data Mining? Classification...
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data mining techniques
Ngày tải lên :
08/06/2014, 11:28
... and Trends in Data Mining 649 11.1 Data Mining Applications 649 11.1.1 Data Mining for Financial Data Analysis 649 11.1.2 Data Mining for the Retail Industry 651 11.1.3 Data Mining for the Telecommunication ... Classification of Data Mining Systems 29 1.7 Data Mining Task Primitives 31 1.8 Integration of a Data Mining System with a Database or Data Warehouse System 34 1.9 Major Issues in Data Mining 36 vii ... Motivated Data Mining? Why Is It Important? 1.2 So, What Is Data Mining? 1.3 Data Mining On What Kind of Data? 1.3.1 Relational Databases 10 1.3.2 Data Warehouses 12 1.3.3 Transactional Databases...
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John wiley sons data mining techniques for marketing sales_20 pptx
Ngày tải lên :
21/06/2014, 04:20
... house-hold level data, 96 publications Building the Data Warehouse (Bill Inmon), 474 Business Modeling and Data Mining (Dorian Pyle), 60 Data Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse ... discussed, Data Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse Toolkit (Ralph Kimball), 474 data warehousing customer patterns, for decision support, 13 discussed, database administrators ... Business Modeling and Data Mining, 60 Data Preparation for Data Mining, 75 Index Q quadratic discriminates, box diagrams, 200 quality of data, association rules, 308 question asking, data exploration,...
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John wiley sons data mining techniques for marketing sales_2 pptx
Ngày tải lên :
21/06/2014, 04:20
... Applying Data Mining BofA worked with data mining consultants from Hyperparallel (then a data mining tool vendor that has since been absorbed into Yahoo!) to bring a range of data mining techniques ... paign by allowing fewer prospects to be contacted How did the mobile phone company get such scores? By data mining, of course! How Data Mining Was Applied Most data mining methods learn by example ... Cycle of Data Mining Table 2.1 Data Mining Differs from Typical Operational Business Processes TYPICAL OPERATIONAL SYSTEM DATA MINING SYSTEM Operations and reports on historical data Analysis...
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John wiley sons data mining techniques for marketing sales_4 pdf
Ngày tải lên :
21/06/2014, 04:20
... discussion is independent of the data Data Mining Applications mining techniques used to generate the scores It is worth noting, however, that many of the data mining techniques in this book can and ... the one step of the data mining process that has been truly automated by modern data mining software For that reason, it takes up relatively little of the time in a data mining project 77 78 ... relationships suggest new hypotheses to test and the data mining process begins all over again Lessons Learned Data mining comes in two forms Directed data mining involves searching through historical...
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John wiley sons data mining techniques for marketing sales_5 pdf
Ngày tải lên :
21/06/2014, 04:20
... at data The Lure of Statistics: Data Mining Using Familiar Tools Looking at Discrete Values Much of the data used in data mining is discrete by nature, rather than contin uous Discrete data ... Data Mining Using Familiar Tools For statisticians (and economists too), the term data mining has long had a pejorative meaning Instead of finding useful patterns in large volumes of data, data ... the data collected by scientists, most of which took the form of continuous measurements In data mining, we encounter continuous data less often, because there is a wealth of descriptive data...
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John wiley sons data mining techniques for marketing sales_6 ppt
Ngày tải lên :
21/06/2014, 04:20
... standard statistics Although data miners and The Lure of Statistics: Data Mining Using Familiar Tools statisticians use similar techniques to solve similar problems, the data mining approach differs ... in several areas: ■ ■ Data miners tend to ignore measurement error in raw data ■ ■ Data miners assume that there is more than enough data and process ing power ■ ■ Data mining assumes dependency ... potentially represent spurious patterns that might be picked up by data mining algorithms One major difference between business data and scientific data is that the latter has many continuous values and...
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John wiley sons data mining techniques for marketing sales_8 ppt
Ngày tải lên :
21/06/2014, 04:20
... error Evaluate the network using the test set to see how well it performs Apply the model generated by the network to predict outcomes for unknown inputs Fortunately, data mining software now performs ... training set are no longer applicable The virtuous cycle of data mining described in Chapter puts a premium on measuring the results from data mining activities These measurements help in understanding ... network Preparing the Data Preparing the input data is often the most complicated part of using a neural network Part of the complication is the normal problem of choosing the right data and the right...
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John wiley sons data mining techniques for marketing sales_12 doc
Ngày tải lên :
21/06/2014, 04:20
... data These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques 347 CHAPTER 11 Automatic Cluster Detection The data mining techniques ... patterns, but the excess The data may contain so much complex structure that even the best data mining techniques are unable to coax out meaningful patterns When mining such a database for the answer ... time spent on a data mining project goes into data preparation becomes less true when the data preparation effort can be amortized over several predictive modeling efforts The Data The town signatures...
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John wiley sons data mining techniques for marketing sales_13 docx
Ngày tải lên :
21/06/2014, 04:20
... Automatic cluster detection is an undirected data mining technique that can be used to learn about the structure of complex databases By breaking com plex datasets into simpler clusters, automatic ... information out of a few hundred data points In data mining applications, the volumes of data are so large that statistical con cerns about confidence and accuracy are replaced by concerns about manag ... are pro vided by life table functions in statistical software such as SAS and SPSS It is also possible to the calculations in a spreadsheet using data directly from a customer database One caveat:...
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John wiley sons data mining techniques for marketing sales_19 potx
Ngày tải lên :
21/06/2014, 04:20
... Choosing a Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and on the data available for analysis ... ness of data mining by looking at the results of the actions suggested by the data mining effort One of the companies, a wireless service provider, agreed to let us describe its data mining pilot ... enough to allow the testing of a variety of data mining techniques Chapter 16 has advice on selecting data mining software and set ting up a data mining environment One of the goals of the proof-of-concept...
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Description Data Mining Techniques For Marketing_2 pdf
Ngày tải lên :
21/06/2014, 21:20
... nineteen-eighties, that became part of several commercial data mining software packages The problem is that just by breaking the larger data set into many small subsets , the number of classes ... be eliminated from the model Many data mining tools allow the user to prune a decision tree manually This is a useful facility, but we look forward to data mining software that provides automatic ... decision trees being used in all of these ways Decision Trees as a Data Exploration Tool During the data exploration phase of a data mining project, decision trees are a useful tool for picking the...
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Description Data Mining Techniques For Marketing_6 pdf
Ngày tải lên :
21/06/2014, 21:20
... are exam ples where market basket analysis can help to describe the differences and serve as an example of using market basket analysis for directed data mining How can association rules be ... The Data as a Graph The raw data used for this analysis was composed of selected fields from the call detail data fed into the billing system to generate monthly bills Each record contains 80 bytes ... one month by 19,674 households In the world of telephony, this is a very small sample of data, but it was sufficient to demonstrate the power of link analysis The analysis was performed using special-purpose...
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