delivering excellence in customer service

HANDBOOK OF CRM: Achieving Excellence in Customer Management Part 1 potx

... behaviour. This involves cre-ating an ongoing dialogue with customers and exploiting theinformation and insights obtained at every customer touch point.CRM is aimed at increasing the acquisition and ... especially for thosebusinesses with a large customer base. The main ones include:● the increasing power of computers● the decreasing cost of computers, in real terms● the increased storage capacity ... targeting customers, including:᭺ one-to-one marketing᭺ permission marketing᭺ mass customization.As we explain in the first chapter of the book, there are many per-spectives and definitions...

HANDBOOK OF CRM: Achieving Excellence in Customer Management Part 3 pps

Danh mục: Tiếp thị - Bán hàng

... and● acquiring customers utilizing new channels.The starting point in understanding customer value from theperspective of the supplier organization is to determine the existing customer acquisition ... Marketer of the Year byAdvertising Age. They have led the way in gaining online consumeracceptance, standardizing measurement and defining advertisingmodels and making online media easier to buy. ... may involve acquiring a greaternumber of customers or more attractive customers, or getting themat a lower cost. In many instances customer acquisition can beimproved through acting on insights...

HANDBOOK OF CRM: Achieving Excellence in Customer Management Part 4 ppt

Danh mục: Tiếp thị - Bán hàng

... Theextensive customer service training includes an innovative programmecalled ‘The perfect transaction’. Here employees are trained to under-stand that they play an important role in delivering the customer ... sales and service channel hasincreased.Disintermediation in the insurance industryUK insurance company Direct Line initially utilized call centre tech-nology and IT, and later the Internet, ... individualize customer service furtherby ensuring that those handling sales enquiries have the necessaryknowledge and skills to respond to customer s individual informationneeds. Using printed...

HANDBOOK OF CRM: Achieving Excellence in Customer Management Part 5 potx

Danh mục: Tiếp thị - Bán hàng

... information, rather than achieving an integrated CRMsolution. In some cases, using different software for sales, marketingand customer service has resulted in each function having its own customer ... thisfunctionality fully to support online customer self -service. SummaryThe information management process is playing an increasinglycritical role in CRM, in supporting the collection, analysis and ... customer information8. My customer information system allows information about individual cus-tomers to be recognized and used to produce summary information aboutthe customer for use in customer...

HANDBOOK OF CRM: Achieving Excellence in Customer Management Part 6 potx

Danh mục: Tiếp thị - Bán hàng

... can be used to increase employee value (e.g. through investing in staff training or job incentives), increase customer value (e.g.through augmenting the value proposition) or increase shareholdervalue ... business case forinvesting in CRM should therefore address the following questions:● Is an investment in improving CRM likely to lead to improved businessperformance?● How can investments in ... ‘advanced’ in terms of adoption ofsuch an approach. This finding may not be surprising as very few ofthe companies involved in the original service- profit chain researchhad explored all the linkages...

HANDBOOK OF CRM: Achieving Excellence in Customer Management Part 7 pot

Danh mục: Tiếp thị - Bán hàng

... continue with discrete steps of no more than three months᭺ continue looking for low risk, quick wins● Manage ongoing project᭺ continue delivery᭺ continue monitoring and reporting● Continue internal ... months᭺ continue looking for low risk, quick wins● Manage ongoing project᭺ continue delivery᭺ continue monitoring and reporting᭺ continue internal marketing● Planning for project completion᭺ ... allemployees. Internal marketing programmes aimed at instilling cus-tomer consciousness and service orientation are increasingly beingadopted by organizations.The basic premise behind internal marketing...

Marketing - Chapter 2: Delivering customer service

Danh mục: Tiếp thị - Bán hàng

... with customers2.3. Handling customers complains2.4. Delivering high-quality service to all customers, including those with specific needs2.5. Promoting product and services. 2.3.1.Policies ... Establishing a rapport with customersãWithin seconds, a person can assess the competence and sincerity of a person in a customer service role. By listening and watching, a customer can determine ... 2.3.Handling customer complaintsãAll organisations receive complaints from customers from time to time. ãComplains may come from both internal and external customers.ãEvery complaint gives...

evaluate effectiveness of customer service activities in increasing sales for kichi-kichi hot pot bar restaurant on 61 ma may street

Danh mục: Quản trị kinh doanh

... is divided into two kinds: existing and potential customer. Retaining existing customers mean making them keep buying company product or service. Excellence in customer service, using of the ... reduce cost and increase turnover.  Keeping existing and making loyal customer Firstly, customer service is an effective tool in keeping existing and making loyal customer. Generally, customer is ... marketing, can help your company retain customers. Relationship marketing focuses on getting customers and keeping them in longer term using a combination of marketing, quality, and customer service. ...

Research " THE RELATIONSHIP BETWEEN EMPLOYEE TURNOVER AND CUSTOMER SERVICE QUALITY IN CASINO RESTAURANTS " ppt

Danh mục: Thạc sĩ - Cao học

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assessing a customer service model in the financial services industry

Danh mục: Kinh tế

... identified, including peer-reviewed articles, journals, and books, discussing the problems associated with customer relations and customer services within the financial services industry and other industries ... image for the financial services industry. Numerous complaints and lawsuits involving large amounts of money have made leaders within the financial services industry look for innovative approaches ... enrolled in training sessions. Training for new hires consists of two weeks of practicing courteous behavior. Employees who cannot be courteous during the training phase are instructed to gain additional...

the nordstrom way to Customer Service Excellence phần 1 ppt

Danh mục: Kế hoạch kinh doanh

... Nordstrom-Style Service explores the role of employees in giving great customer service, including developing and maintaining per-sonal relationships, and encouraging both teamwork and in- dividual ... jobs: logging in Michigan, digging coal in Iowa, mining gold and silver in Colorado, loading railroad tiesand carting brick in Mendocino County, California, and Dou-glas fir trees in Washington ... Nordstrom-Style Service examines the area of influence of the peopleclosest to the employees. These responsibilities include hiringthe right people, then empowering, managing, mentoring,praising, rewarding,...