definition what is shopper marketing

SHOPPER MARKETING: How to increase purchase decisions at the point of sale

SHOPPER MARKETING: How to increase purchase decisions at the point of sale

... divided into three parts: Definition: what is shopper marketing? Strategy: how to approach shopper marketing? Execution: what is shopper marketing in action? Marketers, by definition, have an inborn ... a vision of what is possible if you sell a desirable product range in a compelling retail environment 12 Definition: What Is Shopper Marketing? However, the notion of enticing the shopper is ... Shopper marketing is a new medium as important as the internet, mobile or gaming.’ A good definition for shopper marketing, as a new marketing practice, can be found in Wikipedia: shopper marketing...

Ngày tải lên: 07/04/2014, 12:41

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The graphs below show the numbers of male and female workers in 1975 and 1995 in several employment sectors of the republic of Freedonia

The graphs below show the numbers of male and female workers in 1975 and 1995 in several employment sectors of the republic of Freedonia

... women rose from about 550 000 in 1975 to almost 800 000 two decades later The number of men in this sector remained stable over the period, at around 700 000 Women also made gains in both the finance/banking...

Ngày tải lên: 04/10/2012, 10:02

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The Volatility of Capital Flows in South Africa: Some Empirical Observations

The Volatility of Capital Flows in South Africa: Some Empirical Observations

... raise interest rates keeping macroeconomic policy predictable The question that arises is what information would be useful to the SARB to help it make a decision about when, how much, and what ... power in local enterprises -6- FDI, exhibit any persistence Each type is essentially “white noise.” In other words, capital that comes into South Africa in one quarter is just as likely to be ... currency crisis of 1998 Nevertheless, the NOFP and other indicators of international reserve adequacy remain a source of concern for investors that is reflected in South Africa’s sovereign risk spreads...

Ngày tải lên: 24/10/2012, 09:11

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Báo cáo y học: "A prospective observational study of the relationship of critical illness associated hyperglycaemia in medical ICU patients and subsequent development of type 2 diabetes"

Báo cáo y học: "A prospective observational study of the relationship of critical illness associated hyperglycaemia in medical ICU patients and subsequent development of type 2 diabetes"

... admission diagnoses This division was made due to the fact that sepsis and acute coronary syndromes combined account for more than two-thirds of medical ICU admissions in our hospital Other admission ... patients To allow for better comparison of results, patients were divided into three groups according to their primary admission diagnosis: i) sepsis (including severe sepsis and septic shock); ii) acute ... hyperglycaemia reveals this predisposition, that is, those patients are at risk for developing type diabetes in the period subsequent to acute illness Materials and methods This was a prospective...

Ngày tải lên: 25/10/2012, 10:02

8 657 1
Báo cáo y học: "Facing medical care problems of victims of sexual violence in Goma/Eastern Democratic Republic of the Congo"

Báo cáo y học: "Facing medical care problems of victims of sexual violence in Goma/Eastern Democratic Republic of the Congo"

... transmitted diseases, post-exposure HIV prophylaxis, and/or vesico-vaginal fistula repair surgery Data were collected for the period from Jan 2009 until Oct 2010 Statistical Analysis Statistical analyses ... of beds, administrative background, availability of a physician specialized in gynaecological surgery or Page of gynaecology, anaesthetist, psychiatrist or psychologist, post-discharge medical ... sexually transmitted diseases (hepatitis, HIV, syphilis), instruments for gynaecological examination, acyclovir, chinolone and/or tetracycline antibiotics, post-exposure HIV prophylaxis, operation room,...

Ngày tải lên: 25/10/2012, 10:06

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Báo cáo y học: "Impact of the Kenya post-election crisis on clinic attendance and medication adherence for HIV-infected children in western Kenya"

Báo cáo y học: "Impact of the Kenya post-election crisis on clinic attendance and medication adherence for HIV-infected children in western Kenya"

... can minimize these risks even during very fraught circumstances While this analysis is somewhat limited by the methodological constraints of a retrospective cohort analysis of clinical data, ... adherence are typically reported in this population and because, among the heterogenous definitions used for adherence in resource-limited settings, this definition is the most common.[28] No validated ... that met daily during the immediate crisis period This team was composed of healthcare providers, administrative staff, and research faculty On a daily basis, the task force coordinated the staff...

Ngày tải lên: 25/10/2012, 10:31

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Báo cáo khoa học: "Circadian pattern of activation of the medical emergency team in a teaching hospita"

Báo cáo khoa học: "Circadian pattern of activation of the medical emergency team in a teaching hospita"

... 24-hour period Statistical significance was determined by analysis with Fisher's exact test using MS Windows Statview (Abacus Concepts, Berkeley, CA, USA) P < 0.05 was considered statistically significant ... MET calls were Figure 18:00–08:00 comparison Medical emergency team (MET) calls during periods 08:00–18:00 and 18:00–08:00 comparison Shown is a comparison of the percentage of MET calls made ... cluster around these times To test this hypothesis we analyzed the frequency of MET activation at half-hourly intervals over a 24hour period and related this to aspects of nursing and medical...

Ngày tải lên: 25/10/2012, 10:45

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Báo cáo y học: "Mirror-Image Arachnoid Cysts in a Pair of Monozygotic Twins: A Case Report and Review of the Literature"

Báo cáo y học: "Mirror-Image Arachnoid Cysts in a Pair of Monozygotic Twins: A Case Report and Review of the Literature"

... lobe Discussion A mirror image is the same features, normal or anomalous, in opposite organs in MZ, which is estimated to occur in 25% of MZ12 It is a characteristic feature of MZ The mechanism ... feature of MZ The mechanism of mirror imaging is poorly understood One explanation is that later fission of MZ makes them particularly prone to this process13 The cleavage of a single fertilized ... component in the cystogenesis of AC18 The interesting feature in our case is that our patients were 14 months, which is a much younger age than those in the previous report This finding suggests the...

Ngày tải lên: 25/10/2012, 11:00

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Báo cáo y học: "Aplasia and Agenesis of the Frontal Sinus in Turkish Individuals: A Retrospective Study Using Dental Volumetric Tomograph"

Báo cáo y học: "Aplasia and Agenesis of the Frontal Sinus in Turkish Individuals: A Retrospective Study Using Dental Volumetric Tomograph"

... the frontal sinuses is a prerequisite for any successful surgical procedure because of individual anatomic variations Therefore, the analysis of DVT images of the frontal sinus is a useful tool ... is not detected in advance [5] Although frontal sinus aplasia is not rare in the literature, the frequency of frontal sinus agenesis is variable between different populations [1,3,5, 17-19] Occasionally, ... sinus [3] The objective of this study was to investigate the prevalence of frontal sinus aplasia and agenesis using dental volumetric tomography in a population of Turkish individuals 279 was performed...

Ngày tải lên: 25/10/2012, 11:04

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Báo cáo y học: "A Comparative Effectiveness Study of Bone Density Changes in Women Over 40 Following Three Bone Health Plans Containing Variations of the Same Novel Plant-sourced Calcium"

Báo cáo y học: "A Comparative Effectiveness Study of Bone Density Changes in Women Over 40 Following Three Bone Health Plans Containing Variations of the Same Novel Plant-sourced Calcium"

... half of all American citizens over 50 will be at risk of fractures due to poor bone health The SG concluded that there is a bone health crisis in America due to increasingly sedentary lifestyles, ... plans is as relevant today as it was six years ago, and there is an extensive body of evidence suggesting supplementation with calcium and vitamin D3 could help reverse what the SG concludes is ... reverse what the SG concludes is a crisis in bone health Much of the evidence supporting the value of calcium supplementation is summarized in an exhaustive meta-analysis [5] of randomized trials involving...

Ngày tải lên: 25/10/2012, 11:10

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Báo cáo y học: " Experimental ablation of the pancreas with high intensity focused ultrasound (HIFU) in a porcine model"

Báo cáo y học: " Experimental ablation of the pancreas with high intensity focused ultrasound (HIFU) in a porcine model"

... pancreatic tissues were red, whereas tissues of coagulation necrosis were white after TTC staining In Group A and B, there was a sharp boundary between the HIFU necrosis and viable tissue (Fig ... adjacent tissues were normal Coagulation necrosis is characterized by dehydration and protein coagulation while the structural outline is still preserved for a long time The mechanism of coagulation ... damaged under this circumstance Acute pancreatitis is characterized by liquefaction necrosis, and lysosomal enzymes play an important role in the development and progression of pancreatitis In present...

Ngày tải lên: 25/10/2012, 11:18

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 Báo cáo y học: "980 nm diode lasers in oral and facial practice: current state of the science and art"

Báo cáo y học: "980 nm diode lasers in oral and facial practice: current state of the science and art"

... Parrish JA Afterword: A Look Ahead In: Cutaneous Laser Surgery St Louis, Missouri: Mosby Inc 1999: 491 - 492 Anderson PR Laser — Tissue Interactions In: Cutaneous Laser Surgery St Louis, Missouri: ... accomplished with the laser this technology is very useful in surgical dental procedures The diode laser is utilized in both aesthetic enhancement of the smile, and treatment management of soft tissue ... contact to determine the reactive endothelitis and fibrosis In these cases lasers are indicated as a supplement to chemical sclerosis [26,27] On the basis of the results obtained in the treatment...

Ngày tải lên: 26/10/2012, 09:48

7 567 1
Báo cáo y học: " Safety and efficacy of undenatured type II collagen in the treatment of osteoarthritis of the knee: a clinical trial"

Báo cáo y học: " Safety and efficacy of undenatured type II collagen in the treatment of osteoarthritis of the knee: a clinical trial"

... procedures Procedure Visit Screening X Visit Day Visit Day 30 Visit Day 60 Visit Day 90 Review inclusion/exclusion X X X X X Medical history including activity level and diet history X Physical examination ... fibromyalgia; Wilson's disease; ochronosis; haemochromatosis; heritable arthritic disorder or collagen gene mutations or rheumatoid arthritis History of asthma, history of diabetes (Type I or Type ... Criteria History of underlying inflammatory arthropathy; septic arthritis; inflammatory joint disease; gout; pseudogout; Paget's disease; joint fracture; acromegaly; fibromyalgia; Wilson's disease;...

Ngày tải lên: 26/10/2012, 09:48

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Báo cáo y học: "Association of the T+294C polymorphism in PPAR δ with low HDL cholesterol and coronary heart disease risk in women"

Báo cáo y học: "Association of the T+294C polymorphism in PPAR δ with low HDL cholesterol and coronary heart disease risk in women"

... conflict of interest exists References Discussion and Conclusions To address the question whether the +T294C polymorphism in PPARδ is associated with the risk for coronary heart disease and/or plasma ... T homozygotes and this difference was statistically highly significant (p=0.007) (figure 1) Further division of patients created subgroups to small for statistical analysis Table 2: Plasma lipid ... clinic again and it is the lipid values and biometric data obtained at this visit which were used for statistical analysis in this study The presence of chd was assessed by medical records and/or...

Ngày tải lên: 31/10/2012, 17:03

4 568 0
Báo cáo y học: "Elevated plasma homocysteine is positively associated with age independent of C677T mutation of the methylenetetrahydrofolate reductase gene in selected Egyptian subjects"

Báo cáo y học: "Elevated plasma homocysteine is positively associated with age independent of C677T mutation of the methylenetetrahydrofolate reductase gene in selected Egyptian subjects"

... C677T polymorphism was associated with an increased risk of coronary heart disease [9,22] whereas others failed to demonstrate this association [23-25] Furthermore, a recent meta-analysis study pointed ... the control This impairment in the glycemic control most probably reflects a state of insulin resistance Elevated homocysteine is associated with several cardiovascular disease risk factors including ... complication of the cardiovascular disease itself (e.g hypertension or heart failure) as patients with primary renal disease were not included in this study This is in keeping with the results of...

Ngày tải lên: 03/11/2012, 09:49

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 Báo cáo y học: "Expression of hMSH2 protein of the human DNA mismatch repair system in oral lichen planus"

Báo cáo y học: "Expression of hMSH2 protein of the human DNA mismatch repair system in oral lichen planus"

... hMPS1, hPMS2 and GTBP/hMSH6 are very important in distinguishing and repairing misparing and slippage errors in DNA synthesis The mismatch is detected by two complexes, the hMSH2-GTBP/hMSH6 and ... five-year period [23] OLP is a T-cell-mediated chronic inflammatory disorder of unknown etiology Histopathologically it is characterized by a sub-epithelial lymphocytic infiltrate, disruption of epithelial ... heterodimers, an endonuclease is activated and incises the newly synthesized DNA strand that contains the mutation [14] Immunohistochemical study on non-polyposis colorectal cancer demonstrated...

Ngày tải lên: 03/11/2012, 09:54

6 461 0
Báo cáo y học: "PKC and PKA Phosphorylation Affect the Subcellular Localization of Claudin-1 in Melanoma Cells"

Báo cáo y học: "PKC and PKA Phosphorylation Affect the Subcellular Localization of Claudin-1 in Melanoma Cells"

... implying that PKA is required for claudin-1 exclusion from the nucleus It is curious that in cases where claudin-1 is low, it is predominantly nuclear, despite abundant active PKA This observation ... decreased by inhibitors of conventional PKC isoforms, implying that, in melanoma, claudin-1 expression is dependent upon PKC isoforoms such as α, β and γ (4) In this study, we also examine the effects ... high levels of PKC, there is increased claudin-1 expression, and when enough is expressed in the nucleus, PKA causes its translocation to the cytoplasm It is unclear what the significance of claudin-1...

Ngày tải lên: 03/11/2012, 11:17

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Báo cáo y học: "Multivariate explanatory model for sporadic carcinoma of the colon in Dukes’ stages I and IIa"

Báo cáo y học: "Multivariate explanatory model for sporadic carcinoma of the colon in Dukes’ stages I and IIa"

... existence of remote metastasis, a severe dislipaemia, coexistence with another neoplasia, hereditary polyposis syndrome, hereditary non polyposis colorectal cancer, intestinal inflammatory disease, ... later statistical analysis, and the quality controls were also made at this stage Statistical analysis An initial study was made on the set of records to obtain centralization and dispersion ... were any type of malignant neoplastic disease, existence of pre-malignant colorectal lesions, a severe disorder of lipid metabolism and the immunodeficiency disorders Neither colonoscopies nor opaque...

Ngày tải lên: 03/11/2012, 11:34

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Báo cáo y học: Esterified Hyaluronic Acid and Autologous Bone in the Surgical Correction of the Infra-Bone Defects"

Báo cáo y học: Esterified Hyaluronic Acid and Autologous Bone in the Surgical Correction of the Infra-Bone Defects"

... components [6] This characteristic is largely responsible for the consistency of the active component that can act as a barrier to the spread of any bacteria penetrating the tissues including ... drafted the manuscript SC revised it critically for important intellectual content and gave final approval of the version to be published FRG assisted with manuscript revision All authors read and ... Heldin P, Karousou E, Bernert B, Porsch H, Nishitsuka K, Skandalis SS Importance of hyaluronan-CD44 interactions in inflammation and tumorigenesis Connect Tissue Res 2008; 49(3):215-8 Lesley J, Gál...

Ngày tải lên: 03/11/2012, 11:35

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