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CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES
... process. REFERENCES [1] Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm. [2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, ... of Data Set (training and test set) Filling the empty cells MUSAFinal Analysis Is the Data Set Complete? Yes No Selection of complete questionnaires CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES Nikolaos ... Analysis (Consistent family of criteria) Development of questionnaire Survey MUSA Data Mining Search Engines Rule Induction Engine Data Mining Global Satisfaction Predicction Satisfaction Functions Patterns...
Ngày tải lên: 22/10/2013, 09:15
Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt
... BASED DATA MINING TECHNIQUES The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden gold’. In Decision Support Management terminology, data mining ... one search for patterns of information in data (Parsaye, 1997). Figure 2: Rule Induction process Data mining techniques are based on data retention and data distillation. Rule induction models ... process. REFERENCES [1] Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm. [2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales,...
Ngày tải lên: 11/12/2013, 23:15
Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf
Ngày tải lên: 22/12/2013, 02:17
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... of Data Mining 33 Table 2.1 Data Mining Differs from Typical Operational Business Processes TYPICAL OPERATIONAL SYSTEM DATA MINING SYSTEM Operations and reports on Analysis on historical data ... of techniques to apply in a particular situation depends on the nature of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful...
Ngày tải lên: 07/04/2014, 11:16
data mining techniques
... Applications and Trends in Data Mining 649 11.1 Data Mining Applications 649 11.1.1 Data Mining for Financial Data Analysis 649 11.1.2 Data Mining for the Retail Industry 651 11.1.3 Data Mining for the Telecommunication ... Commercial Data Mining Systems 663 11.3 Additional Themes on Data Mining 665 11.3.1 Theoretical Foundations of Data Mining 665 11.3.2 Statistical Data Mining 666 11.3.3 Visual and Audio Data Mining ... Motivated Data Mining? Why Is It Important? 1 1.2 So, What Is Data Mining? 5 1.3 Data Mining On What Kind of Data? 9 1.3.1 Relational Databases 10 1.3.2 Data Warehouses 12 1.3.3 Transactional Databases...
Ngày tải lên: 08/06/2014, 11:28
John wiley sons data mining techniques for marketing sales_20 pptx
... level data, 96 publications Building the Data Warehouse (Bill Inmon), 474 Business Modeling and Data Mining (Dorian Pyle), 60 Data Preparation for Data Mining (Dorian Pyle), 75 The Data ... Business Modeling and Data Mining, 60 Data Preparation for Data Mining, 75 470643 bindex.qxd 3/8/04 11:08 AM Page 619 C Index 619 calculations, probabilities, 133–135 call detail databases, 37 ... discussed, 7 Data Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse Toolkit (Ralph Kimball), 474 data warehousing customer patterns, 5 for decision support, 13 discussed, 4 database...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_2 pptx
... them. How Data Mining Is Being Used Today This whirlwind tour of a few interesting applications of data mining is intended to demonstrate the wide applicability of the data mining techniques ... of Data Mining 33 Table 2.1 Data Mining Differs from Typical Operational Business Processes TYPICAL OPERATIONAL SYSTEM DATA MINING SYSTEM Operations and reports on Analysis on historical data ... the data mining solu- tion is more than just a set of powerful techniques and data structures. The techniques have to be applied in the right areas, on the right data. The virtuous cycle of data...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_4 pdf
... c04.qxd 3/8/04 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, that many of the data mining techniques in this book can ... relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. Directed data mining involves searching through historical ... independent of the data 470643 c04.qxd 3/8/04 11:10 AM Page 87 Data Mining Applications in Marketing and Customer Relationship Management 4 CHAPTER Some people find data mining techniques interesting...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_5 pdf
... of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data mining is discrete by nature, rather than contin- uous. Discrete data shows up in ... can be useful for several data mining techniques, such as clustering and neural net- works. Other uses of the z-value are covered in Chapter 17, which discusses data transformations. -2 -1 ... known. Most of the directed data mining techniques discussed in this book can be used to build a classification model to assign people to segments based on available data. All that is needed is...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_6 ppt
... in several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process- ing power. ■■ Data mining assumes dependency ... 11:11 AM Page 159 The Lure of Statistics: Data Mining Using Familiar Tools 159 statisticians use similar techniques to solve similar problems, the data mining approach differs from the standard ... correct, we would need to know who was contacted as well as who responded. Data Mining and Statistics Many of the data mining techniques discussed in the next eight chapters were invented by statisticians...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_8 ppt
... their ability to generalize and learn from data mimics, in some sense, our own ability to learn from experience. This ability is useful for data mining, and it also makes neural networks an ... net- works as predictive modeling tools. At the end, we see how they can be used for undirected data mining as well. A good place to begin is, as always, at the beginning, with a bit of history. ... CHAPTER Artificial neural networks are popular because they have a proven track record in many data mining and decision-support applications. Neural networks— the “artificial” is usually dropped—are...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_12 doc
... calls, which can then be applied to data. These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques. 470643 c11.qxd 3/8/04 ... algorithms themselves are simply finding structure that exists in the data without regard to any particular target variable. Most data mining tasks start out with a preclassified training set, which ... zones for a major daily newspaper. Searching for Islands of Simplicity In Chapter 1, where data mining techniques are classified as directed or undi- rected, automatic cluster detection is described...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_13 docx
... on extracting every last bit of information out of a few hundred data points. In data mining applications, the volumes of data are so large that statistical con- cerns about confidence and ... measurement of customer retention. Any reasonable database that purports to be about customers should have this data readily accessible. Of course, marketing databases are rarely simple. There are two ... the data speak instead of finding a special function to speak for it. Empirical hazard probabilities simply let the historical data determine what is likely to happen, without trying to fit data...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_19 potx
... redundant. Choosing a Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and on the data available ... cho- sen. However, some kinds of data pose particular problems for some data min- ing techniques. Data Type Categorical variables are especially problematic for data mining techniques that use the ... understood the data, people who understood the data mining techniques, peo- ple who understood the business problem to be addressed, and at least one person with experience applying data mining to...
Ngày tải lên: 21/06/2014, 04:20
