data mining techniques pdf by arun pujari free
Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf
... Checkers, Kentucky Fried Chicken, McDonald’s Taco Bell and Wendy’s (cross national) Questions asked by student teams to customers immediately after they had received their fast food orders Fast ... markets (ECSI, ACSI) but: they do not provide information on a timely useful basis as needed by managers of business enterprises in highly charged, rapidly changing niche markets like the...
Ngày tải lên: 22/12/2013, 02:17
John wiley sons data mining techniques for marketing sales_4 pdf
... Lessons Learned Data mining comes in two forms. Directed data mining involves searching through historical records to find patterns that explain a particular outcome. Directed data mining includes ... independent of the data 470643 c04.qxd 3/8/04 11:10 AM Page 87 Data Mining Applications in Marketing and Customer Relationship Management 4 CHAPTER Some people find data mining techniques interesting ... set of business objectives that can be addressed by data mining. Each of the selected business objectives is linked to specific data mining techniques appropriate for addressing the problem....
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_5 pdf
... of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data mining is discrete by nature, rather than contin- uous. Discrete data shows up in ... can be useful for several data mining techniques, such as clustering and neural net- works. Other uses of the z-value are covered in Chapter 17, which discusses data transformations. -2 -1 ... 3/8/04 11:10 AM Page 113 Data Mining Applications 113 The bizocity score is generated by a regression model that takes into account the length of calls made and received by the number, the time...
Ngày tải lên: 21/06/2014, 04:20
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 8 pdf
Ngày tải lên: 14/08/2014, 11:21
CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES
... process. REFERENCES [1] Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm. [2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, ... of Data Set (training and test set) Filling the empty cells MUSAFinal Analysis Is the Data Set Complete? Yes No Selection of complete questionnaires CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES Nikolaos ... Analysis (Consistent family of criteria) Development of questionnaire Survey MUSA Data Mining Search Engines Rule Induction Engine Data Mining Global Satisfaction Predicction Satisfaction Functions Patterns...
Ngày tải lên: 22/10/2013, 09:15
Tài liệu Multimedia Data Mining 3 pdf
... dependence relationships from the data, â 2009 by Taylor & Francis Group, LLC 72 Multimedia Data Mining the literature to perform specific multimedia data mining tasks as exemplified in the ... present we take this data set as the training data; the training data set represents the correct classification that we would like an SVM to eventually perform, by means of separating the data with a hyperplane, ... examples, such as the boost by majority and BrownBoost [82]). â 2009 by Taylor & Francis Group, LLC 108 Multimedia Data Mining example [95]. Assume that the image database consists of a set...
Ngày tải lên: 10/12/2013, 09:15
Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt
... BASED DATA MINING TECHNIQUES The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden gold’. In Decision Support Management terminology, data mining ... one search for patterns of information in data (Parsaye, 1997). Figure 2: Rule Induction process Data mining techniques are based on data retention and data distillation. Rule induction models ... process. REFERENCES [1] Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm. [2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales,...
Ngày tải lên: 11/12/2013, 23:15
Tài liệu Data Preparation for Data Mining- P11 pdf
... optimized mining toolset, could not deal with a multiterabyte, 7000+ variable data set required on one mining project. Another reason that high dimensionality presents difficulties for mining ... Series data are modeled either to discover the effects of time or to look at how the data Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. used for nonseries data ... main underlying “heartbeat” in the data. Smooth and filter until it seems clear. Extract it from the data. Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. ...
Ngày tải lên: 15/12/2013, 13:15
Tài liệu Data Preparation for Data Mining- P14 pdf
... Figure 11.10 At least two data sets are used when modeling: an input data set (left) and an output data set (right). Please purchase PDF Split-Merge on www.verypdf.com to remove this ... instance -by- instance basis. Of course, each of the instances can be assembled into a data set, and that data set examined for similarity to the training data set, but that only tells you that the data ... uncertain and ill defined. More data still leaves predicting values in this area uncertain as the uncertainty is inherent in the data not caused by, say, lack of data. Figure 11.7 illustrates...
Ngày tải lên: 15/12/2013, 13:15
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... cam- paign by allowing fewer prospects to be contacted. How did the mobile phone company get such scores? By data mining, of course! How Data Mining Was Applied Most data mining methods learn by ... reports System of record for data Copy of data Descriptive and repetitive Creative First, problems being addressed by data mining differ from operational problems—a data mining system does not seek ... of techniques to apply in a particular situation depends on the nature of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining...
Ngày tải lên: 07/04/2014, 11:16
data mining techniques
... Applications and Trends in Data Mining 649 11.1 Data Mining Applications 649 11.1.1 Data Mining for Financial Data Analysis 649 11.1.2 Data Mining for the Retail Industry 651 11.1.3 Data Mining for the Telecommunication ... Commercial Data Mining Systems 663 11.3 Additional Themes on Data Mining 665 11.3.1 Theoretical Foundations of Data Mining 665 11.3.2 Statistical Data Mining 666 11.3.3 Visual and Audio Data Mining ... Motivated Data Mining? Why Is It Important? 1 1.2 So, What Is Data Mining? 5 1.3 Data Mining On What Kind of Data? 9 1.3.1 Relational Databases 10 1.3.2 Data Warehouses 12 1.3.3 Transactional Databases...
Ngày tải lên: 08/06/2014, 11:28
John wiley sons data mining techniques for marketing sales_20 pptx
... level data, 96 publications Building the Data Warehouse (Bill Inmon), 474 Business Modeling and Data Mining (Dorian Pyle), 60 Data Preparation for Data Mining (Dorian Pyle), 75 The Data ... Business Modeling and Data Mining, 60 Data Preparation for Data Mining, 75 470643 bindex.qxd 3/8/04 11:08 AM Page 619 C Index 619 calculations, probabilities, 133–135 call detail databases, 37 ... discussed, 7 Data Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse Toolkit (Ralph Kimball), 474 data warehousing customer patterns, 5 for decision support, 13 discussed, 4 database...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_2 pptx
... cam- paign by allowing fewer prospects to be contacted. How did the mobile phone company get such scores? By data mining, of course! How Data Mining Was Applied Most data mining methods learn by ... of Data Mining 33 Table 2.1 Data Mining Differs from Typical Operational Business Processes TYPICAL OPERATIONAL SYSTEM DATA MINING SYSTEM Operations and reports on Analysis on historical data ... reports System of record for data Copy of data Descriptive and repetitive Creative First, problems being addressed by data mining differ from operational problems—a data mining system does not seek...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_6 ppt
... in several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process- ing power. ■■ Data mining assumes dependency ... 11:11 AM Page 159 The Lure of Statistics: Data Mining Using Familiar Tools 159 statisticians use similar techniques to solve similar problems, the data mining approach differs from the standard ... represent spurious patterns that might be picked up by data mining algorithms. One major difference between business data and scientific data is that the latter has many continuous values and...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_8 ppt
... to see how well it performs. 7. Apply the model generated by the network to predict outcomes for unknown inputs. Fortunately, data mining software now performs most of these steps auto- matically. ... nice feature of SAS Enterprise Miner. By connecting a neural network node to a decision tree node, the neural network only uses the variables chosen by the decision tree. An alternative method ... workings of our brains. Like the responses of the Oracle at Delphi worshipped by the ancient Greeks, the answers produced by neural networks are often correct. They have business value—in many cases...
Ngày tải lên: 21/06/2014, 04:20