data mining techniques in crm

CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES

... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm. [2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and Customer ... of Data Set (training and test set) Filling the empty cells MUSAFinal Analysis Is the Data Set Complete? Yes No Selection of complete questionnaires CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES Nikolaos ... Analysis (Consistent family of criteria) Development of questionnaire Survey MUSA Data Mining Search Engines Rule Induction Engine Data Mining Global Satisfaction Predicction Satisfaction Functions Patterns...

Ngày tải lên: 22/10/2013, 09:15

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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt

... terminology, data mining can be defined as ‘a decision support process in which one search for patterns of information in data (Parsaye, 1997). Figure 2: Rule Induction process Data mining techniques ... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm. [2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and Customer ... average satisfaction indexes. RULE BASED DATA MINING TECHNIQUES The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden gold’. In Decision Support...

Ngày tải lên: 11/12/2013, 23:15

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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf

... the findings of the more sophisticated ACSI findings of the same fast food establishments within the USA? -1- Tuesday, 17 January 2006 Measuring Customer Satisfaction In The Fast Food Industry: A ... service setting (SatSett)  Suits fast food industry well, because assessments are easy to obtain -12- 18/01/2006 Ulrich Öfele 4.2 Factorial Findings (III)  Customer satisfaction ratings (CSS ... elsewhere in their business units.  Future research is recommended to extend the application of the CSS to other industries such as banking, entertainment etc.  to extension of study to other industries,...

Ngày tải lên: 22/12/2013, 02:17

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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

... of data mining techniques to a real business problem. The case study is used to introduce the virtuous cycle of data mining. Data mining is presented as an ongoing activity within the business ... ultimately turning data into information, information into action, and action into value. This is the virtuous cycle of data mining in a nutshell. To achieve this promise, data mining needs to ... Data Mining 27 As these steps suggest, the key to success is incorporating data mining into business processes and being able to foster lines of communication between the technical data miners...

Ngày tải lên: 07/04/2014, 11:16

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data mining techniques

... Applications and Trends in Data Mining 649 11.1 Data Mining Applications 649 11.1.1 Data Mining for Financial Data Analysis 649 11.1.2 Data Mining for the Retail Industry 651 11.1.3 Data Mining for the Telecommunication ... Data Mining 666 11.3.3 Visual and Audio Data Mining 667 11.3.4 Data Mining and Collaborative Filtering 670 11.4 Social Impacts of Data Mining 675 11.4.1 Ubiquitous and Invisible Data Mining 675 11.4.2 ... a Data Mining System 660 11.2.2 Examples of Commercial Data Mining Systems 663 11.3 Additional Themes on Data Mining 665 11.3.1 Theoretical Foundations of Data Mining 665 11.3.2 Statistical Data...

Ngày tải lên: 08/06/2014, 11:28

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John wiley sons data mining techniques for marketing sales_20 pptx

... 199–201 brainstorming meetings, 37 branching nodes, decision trees, 176 budgets, fixed, marketing campaigns, 97–100 building models, data mining, 8, 77 Building the Data Warehouse (Bill Inmon), ... prospecting, 89–90 metadata repository, 484, 491 methodologies data correction, 72–74 data exploration, 64–68 data mining process, 54–55 data selection, 60–64 data transformation, 74–76 data ... entropy, 179 finding, 172 Gini splitting criterion, 178 information gain ratio, 178, 180 intrinsic information of, 180 missing values, 174–175 multiway, 171 on numeric input variables,...

Ngày tải lên: 21/06/2014, 04:20

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John wiley sons data mining techniques for marketing sales_2 pptx

... of data mining techniques to a real business problem. The case study is used to introduce the virtuous cycle of data mining. Data mining is presented as an ongoing activity within the business ... ultimately turning data into information, information into action, and action into value. This is the virtuous cycle of data mining in a nutshell. To achieve this promise, data mining needs to ... cycle of data mining in practice. Figure 2.1 shows the four stages: 1. Identifying the business problem. 2. Mining data to transform the data into actionable information. 3. Acting on the information....

Ngày tải lên: 21/06/2014, 04:20

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John wiley sons data mining techniques for marketing sales_4 pdf

... the data mining process begins all over again. Lessons Learned Data mining comes in two forms. Directed data mining involves searching through historical records to find patterns that explain ... 3/8/04 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, that many of the data mining techniques in this book can and have ... Directed data mining includes the tasks of classification, estimation, predic- tion, and profiling. Undirected data mining searches through the same records for interesting patterns. It includes...

Ngày tải lên: 21/06/2014, 04:20

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John wiley sons data mining techniques for marketing sales_5 pdf

... Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data mining is discrete by nature, rather than contin- uous. Discrete data shows up in the form ... looking for accurate numbers in the near term, modeling each step in the business processes may be the best approach. Improving Collections Once customers have stopped paying, data mining ... Determining Customer Value Customer value calculations are quite complex and although data mining has a role to play, customer value calculations are largely a matter of getting financial definitions...

Ngày tải lên: 21/06/2014, 04:20

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John wiley sons data mining techniques for marketing sales_6 ppt

... several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process- ing power. ■■ Data mining assumes dependency ... Statistics: Data Mining Using Familiar Tools 159 statisticians use similar techniques to solve similar problems, the data mining approach differs from the standard statistical approach in several ... determine which of these possibili- ties is correct, we would need to know who was contacted as well as who responded. Data Mining and Statistics Many of the data mining techniques discussed in...