data mining techniques classification and prediction
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... of techniques to apply in a particular situation depends on the nature of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining ... By data mining, of course! How Data Mining Was Applied Most data mining methods learn by example. The neural network or decision tree generator or what have you is fed thousands and thousands ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful...
Ngày tải lên: 07/04/2014, 11:16
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Ngày tải lên: 14/08/2014, 11:21
CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES
... shipping sector. The main data set consists of 523 customers (test set: 100, training set: 423) and 5 criteria. Prediction level is quite satisfactory resulting that data mining techniques can be successfully ... 1998, ‘A data mining application for issuing predictions, summarizing the data and revealing interesting phenomena’, http://www.wizsoft.com/why.html. [7] Mihelis G.; Grigoroudis E.; and Siskos ... A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and Customer Support’, John Wiley & Sons, Inc., Canada. [3] Deschamps J.P. and P. Ranganath Nayak, 1995, ‘Product...
Ngày tải lên: 22/10/2013, 09:15
Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt
... BASED DATA MINING TECHNIQUES The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden gold’. In Decision Support Management terminology, data mining ... one search for patterns of information in data (Parsaye, 1997). Figure 2: Rule Induction process Data mining techniques are based on data retention and data distillation. Rule induction models ... shipping sector. The main data set consists of 523 customers (test set: 100, training set: 423) and 5 criteria. Prediction level is quite satisfactory resulting that data mining techniques can be successfully...
Ngày tải lên: 11/12/2013, 23:15
Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf
... cross cultural analysis Managerial implications and recommendations Style: scientific and statistical -7- 18/01/2006 Ulrich Öfele 3. Methodology and Instruments: Customer Satisfaction Survey ... service quality and enhance growth through increased consumerism -2- 18/01/2006 Ulrich Öfele Overview : 1. Authors and outline of the text 2. Research objectives 3. Methodology and Instruments 4. ... of same methods with which SatPers and SatSett were originally derived Restaurants: Burger King, Checkers, Kentucky Fried Chicken, McDonald’s Taco Bell and Wendy’s (cross national) Questions...
Ngày tải lên: 22/12/2013, 02:17
investigative data mining for security and criminal detection 2003
... the data mining analysis. In this chapter we will discuss the closed and open sources of data available both online and offline and how to integrate and prepare the data prior to its analysis. Data ... voicemail, and e-mail. Coupled with data mining techniques, this expanded ability to access multiple and diverse databases will allow the expanded ability to predict crime. Security and risk involving ... potential data sources for enhancing the value of an investigative data mining analysis. Users of data mining tools and techniques from industries in financial services, retailing, marketing, and...
Ngày tải lên: 04/06/2014, 13:16
data mining techniques
... Applications and Trends in Data Mining 649 11.1 Data Mining Applications 649 11.1.1 Data Mining for Financial Data Analysis 649 11.1.2 Data Mining for the Retail Industry 651 11.1.3 Data Mining for ... Mining 667 11.3.4 Data Mining and Collaborative Filtering 670 11.4 Social Impacts of Data Mining 675 11.4.1 Ubiquitous and Invisible Data Mining 675 11.4.2 Data Mining, Privacy, and Data Security ... Commercial Data Mining Systems 663 11.3 Additional Themes on Data Mining 665 11.3.1 Theoretical Foundations of Data Mining 665 11.3.2 Statistical Data Mining 666 11.3.3 Visual and Audio Data Mining...
Ngày tải lên: 08/06/2014, 11:28
DATA MINING IN BANKING AND FINANCE: A NOTE FOR BANKERS pdf
... Chun, Se-Hak and Kim, Steven, Data mining or financial prediction and trading: application to single and multiple markets (2003) • J. M. Zytkow and W. Klösgen, Handbook of Data Mining and Knowledge ... portfolio risk to market and credit risk Models through data mining 9 Data mining techniques are used to discover hidden knowledge, unknown patterns and new rules from large data sets, which maybe ... their behaviour and interaction with overall market. Many of this can only be built by using various data mining 1 J. M. Zytkow and W. Klösgen, Handbook of Data Mining and Knowledge Discovery....
Ngày tải lên: 20/06/2014, 14:20
John wiley sons data mining techniques for marketing sales_20 pptx
... level data, 96 publications Building the Data Warehouse (Bill Inmon), 474 Business Modeling and Data Mining (Dorian Pyle), 60 Data Preparation for Data Mining (Dorian Pyle), 75 The Data ... Business Modeling and Data Mining, 60 Data Preparation for Data Mining, 75 470643 bindex.qxd 3/8/04 11:08 AM Page 619 C Index 619 calculations, probabilities, 133–135 call detail databases, 37 ... discussed, 7 Data Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse Toolkit (Ralph Kimball), 474 data warehousing customer patterns, 5 for decision support, 13 discussed, 4 database...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_2 pptx
... of techniques to apply in a particular situation depends on the nature of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining ... By data mining, of course! How Data Mining Was Applied Most data mining methods learn by example. The neural network or decision tree generator or what have you is fed thousands and thousands ... the data mining solu- tion is more than just a set of powerful techniques and data structures. The techniques have to be applied in the right areas, on the right data. The virtuous cycle of data...
Ngày tải lên: 21/06/2014, 04:20