data mining techniques and concepts han and kamber

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

... of techniques to apply in a particular situation depends on the nature of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining ... By data mining, of course! How Data Mining Was Applied Most data mining methods learn by example. The neural network or decision tree generator or what have you is fed thousands and thousands ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful...

Ngày tải lên: 07/04/2014, 11:16

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Data Mining Classification: Basic Concepts, Decision Trees, and Model Evaluation Lecture Notes for Chapter 4 Introduction to Data Mining pptx

... Married 80K ? 10 Test Data © Tan,Steinbach, Kumar Introduction to Data Mining 25 Splitting Based on Continuous Attributes © Tan,Steinbach, Kumar Introduction to Data Mining 46 Tree Induction Greedy ... Tan,Steinbach, Kumar Introduction to Data Mining 3 Illustrating Classification Task © Tan,Steinbach, Kumar Introduction to Data Mining 13 Apply Model to Test Data Refund MarSt TaxInc YES NO NO NO Yes ... Attributes Training Data Model: Decision Tree © Tan,Steinbach, Kumar Introduction to Data Mining 8 Decision Tree Classification Task Decision Tree © Tan,Steinbach, Kumar Introduction to Data Mining 35...

Ngày tải lên: 15/03/2014, 09:20

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CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES

... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm. [2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and Customer ... of Data Set (training and test set) Filling the empty cells MUSAFinal Analysis Is the Data Set Complete? Yes No Selection of complete questionnaires CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES Nikolaos ... 1998, ‘A data mining application for issuing predictions, summarizing the data and revealing interesting phenomena’, http://www.wizsoft.com/why.html. [7] Mihelis G.; Grigoroudis E.; and Siskos...

Ngày tải lên: 22/10/2013, 09:15

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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt

... BASED DATA MINING TECHNIQUES The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden gold’. In Decision Support Management terminology, data mining ... one search for patterns of information in data (Parsaye, 1997). Figure 2: Rule Induction process Data mining techniques are based on data retention and data distillation. Rule induction models ... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm. [2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and Customer...

Ngày tải lên: 11/12/2013, 23:15

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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf

... service quality and enhance growth through increased consumerism -2- 18/01/2006 Ulrich Öfele Overview : 1. Authors and outline of the text 2. Research objectives 3. Methodology and Instruments 4. ... cross cultural analysis  Managerial implications and recommendations  Style: scientific and statistical -7- 18/01/2006 Ulrich Öfele 3. Methodology and Instruments:  Customer Satisfaction Survey ... of same methods with which SatPers and SatSett were originally derived  Restaurants: Burger King, Checkers, Kentucky Fried Chicken, McDonald’s Taco Bell and Wendy’s (cross national)  Questions...

Ngày tải lên: 22/12/2013, 02:17

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data mining techniques

... Applications and Trends in Data Mining 649 11.1 Data Mining Applications 649 11.1.1 Data Mining for Financial Data Analysis 649 11.1.2 Data Mining for the Retail Industry 651 11.1.3 Data Mining for ... Mining 667 11.3.4 Data Mining and Collaborative Filtering 670 11.4 Social Impacts of Data Mining 675 11.4.1 Ubiquitous and Invisible Data Mining 675 11.4.2 Data Mining, Privacy, and Data Security ... Commercial Data Mining Systems 663 11.3 Additional Themes on Data Mining 665 11.3.1 Theoretical Foundations of Data Mining 665 11.3.2 Statistical Data Mining 666 11.3.3 Visual and Audio Data Mining...

Ngày tải lên: 08/06/2014, 11:28

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John wiley sons data mining techniques for marketing sales_20 pptx

... level data, 96 publications Building the Data Warehouse (Bill Inmon), 474 Business Modeling and Data Mining (Dorian Pyle), 60 Data Preparation for Data Mining (Dorian Pyle), 75 The Data ... Business Modeling and Data Mining, 60 Data Preparation for Data Mining, 75 470643 bindex.qxd 3/8/04 11:08 AM Page 619 C Index 619 calculations, probabilities, 133–135 call detail databases, 37 ... discussed, 7 Data Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse Toolkit (Ralph Kimball), 474 data warehousing customer patterns, 5 for decision support, 13 discussed, 4 database...

Ngày tải lên: 21/06/2014, 04:20

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John wiley sons data mining techniques for marketing sales_2 pptx

... Chapter 2 Data mining results change over time. Models expire and become less useful as time goes on. One cause is that data ages quickly. Markets and customers change quickly as well. Data mining ... the data mining solu- tion is more than just a set of powerful techniques and data structures. The techniques have to be applied in the right areas, on the right data. The virtuous cycle of data ... of techniques to apply in a particular situation depends on the nature of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining...

Ngày tải lên: 21/06/2014, 04:20

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John wiley sons data mining techniques for marketing sales_4 pdf

... 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, that many of the data mining techniques in this book can and have been ... relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. Directed data mining involves searching through historical ... independent of the data 470643 c04.qxd 3/8/04 11:10 AM Page 87 Data Mining Applications in Marketing and Customer Relationship Management 4 CHAPTER Some people find data mining techniques interesting...

Ngày tải lên: 21/06/2014, 04:20

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John wiley sons data mining techniques for marketing sales_5 pdf

... of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data mining is discrete by nature, rather than continuous. Discrete data shows up in ... customers is richer than that available for prospects and, because it is behavioral in nature rather than sim- ply geographic and demographic, it is more predictive. Data mining is used to identify ... valuable a typical channel A customer is than a typical channel B customer—a figure that is as valuable as the cost- per-response measures often used to rate channels. Data Mining for Customer...

Ngày tải lên: 21/06/2014, 04:20

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John wiley sons data mining techniques for marketing sales_6 ppt

... in several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process- ing power. ■■ Data mining assumes dependency ... 159 The Lure of Statistics: Data Mining Using Familiar Tools 159 statisticians use similar techniques to solve similar problems, the data mining approach differs from the standard statistical approach ... patterns that might be picked up by data mining algorithms. One major difference between business data and scientific data is that the latter has many continuous values and the former has many discrete...