chapter 4  deploy your application to a web server

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P1 ppt

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P1 ppt

... accept these tragically empty paragraphs as my attempt to embrace you all in love and gratitude Love and thanks to Peyo Almqvist, Derek Powazek, Josh Davis, Heather Champ, Daniel Bogan, Craig Hockenberry, ... important than the specific examples Sites should not arbitrarily change page locations, but unfortunately, many If a particular web page seems to have disappeared, try factoring the URL to a simpler ... Hockenberry, Lance Arthur, Michael Cina, Heather Hesketh, Dave Linabury, Dan Licht, Brian Alvey, Shauna Wright, Halcyon, Hasan, Matt, Jason, Big Dave, Lmichelle, Fish Sauce, Toke, Michael, Leigh, and Uncle...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P2 ppt

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P2 ppt

... creators get bored or they move to a new location, and the creator neglects to leave a forwarding address There are as many scenarios as there are web pages that have disappeared This is a problem ... Web, to text plus images, to streaming media (audio, video, and multimedia environments created in Flash, Shockwave, and Java) From static pages, to dynamically generated pages, to sites to which ... physics papers After designers and their clients grasped the Web s commercial potential, they began seeking ways to make web pages look as good as other professional publications Today, web standards...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P3 pdf

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P3 pdf

... global audience Free online services, such as Alta Vista’s Babelfish (babelfish.altavista.com) translate text on the Web into a variety of languages These translations may be awkward and even hilarious—after ... desktops, it also may be accessed via Palm Pilots, web phones, and other instruments of Satan A year ago it appeared that web designers and programmers would have to continually learn new and ... better than Netscape’s In 1995, Netscape came up with a programming language initially called LiveScript and eventually renamed JavaScript Besides being easy to learn (at least, as far as programming...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P4 pdf

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P4 pdf

... will typically create a comp in Adobe Photoshop, cut it apart in Adobe ImageReady, and use Macromedia Dreamweaver or Adobe GoLive to put it together again as a working web page The page may look ... down, it also means that PCs have no standard hardware gamma correction Typically, their System Gamma is estimated at 2.4— darker than Macintosh In practice, PC gamma can be all over the place, but ... will talk about ways of doing that Gamma Gamma Hey! Gamma is a measurement of light, and different platforms come with different standard gamma settings The Macintosh has a System Gamma setting...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P5 pptx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P5 pptx

... Titanic includes a photograph of that ill-fated ship A bad attribute reads “Image, 24K.” Well, what good is that to the disabled user? So your site has an image, so what? A good tag ... is as easy to sell to web agency CEOs as it is to clients It’s hard to tell until you’re actually working at a web agency whether its testing practices are informative or a shortcut to Hell An ... control that way Because it was easier to program, a few large sites such as CNET.com began offering left-hand navigation Since CNET.com was a successful site, unimaginative web agencies...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P6 ppsx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P6 ppsx

... reverse arrows are common ways of navigating from page to page Graphical buttons are often used to trigger certain actions For instance, a Play button may be used to trigger a recorded sound or an ... client another page on which to sell ad banners Remember in Chapter when we talked about the tradeoff between one large image that takes a long time to download and many small images that take a long ... crucial on a web page The logical separation of chunks of information helps engage readers and maintain their interest Designers can use paragraphs, section breaks, and links to new pages to chunk...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P7 pot

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P7 pot

... Page 113 Taking Your Talent to the Web Nelson dreams of a worldwide library of all human knowledge that can be read on a screen and based on links Sound familiar? Nelson also dreams of micropayment-based ... in your web graphics and that existing print and other materials are often a guideline to what is appropriate for the site 05 0732 CH03 4/24/01 11:16 AM Page 105 Taking Your Talent to the Web ... language that enables web pages to become far more interactive Web designers begin stealing JavaScript from each other Netscape and Sun announce that Sun’s new object-oriented Java language will...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P8 pptx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P8 pptx

... like account executives Systems administrator (sysadmin) and network administrator (netadmin) Sysadmins and netadmins are also called network engineers, database administrators, directors of web ... say about the business -to- business category because, basically, web design is web design regardless of the acronym attached to a particular category Vanilla, chocolate, or strawberry—ice cream ... which to polish them Good web designers are user advocates as well as client service providers They are facilitators as well as artists and technicians Above all, they are communicators, matching...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P9 doc

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P9 doc

... e-commerce site visitors to enter personal data and create a unique user account before even seeing what he has to offer He may request this at the last minute, and the web agency may manage to fulfill ... sure to leave money for good writers and editors Great cinematography can only go so far when the script is bad Easy to navigate Refer to Chapter Compatible with visitors’ needs Refer to this chapter’s ... nearly always a group effort Think of your team members as friends In fact, think of them as family You’ll probably see more of them than you your friends and family anyway Then again, as a designer,...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P11 pps

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P11 pps

... as a species of magician They knew they had to have a web presence, whatever that meant, and they felt that you held their fate in your hands Not only were they eager to approve what you created ... appropriate images (reading.gif, writing.gif, arithmetic.gif), will result in a clickable navigational menu in visual web browsers such as IE, Netscape Navigator, Opera, and iCab The table ... might attempt to impose that leading on your image—or it may not These are merely the visual complications that can arise from something as simple as an unclosed tag The structural ramifications can...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P11 pptx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P11 pptx

... You are actually navigating your hard drive to locate your web editor of choice Select it, and the File type and File creator areas will be filled in automatically You’re not done yet Under Handling, ... two reasons: I Accommodating search engines I Reloading pages or forwarding visitors to an updated page Regardless of the application, tags are placed in the section of HTML markup ... customerrelations/special/thankyou.html”>Thank You< /a> page These are called links because they refer to an absolute, concrete location in web space (Well, as real or concrete as “web...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P12a docx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P12a docx

... relationships are essential to branding, can support navigational structures, and may greatly enhance a site’s aesthetic appeal at a minimum expenditure of bandwidth Fill an entire page with a ... web- safe colors, it helps you choose web- safe colors that relate to one another in a meaningful way, man Harmonious and contrasting color relationships are easy to see and thus easier to create ... GIF and JPEG formats almost exclusively The PNG format, an open standard with 13 0732 CH09 4/24/01 11:21 AM Page 211 Taking Your Talent to the Web advantages including alpha channel transparency,...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P12b docx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P12b docx

... of each arrow and will render an animation as a result of these manual movements ImageReady can also generate tweens automatically Start with an arrow on the left Create a new frame Drag the arrow ... back to paragraph one Interlaced GIFs load in a parallel rather than linear sequence, allowing the total image to be rendered more quickly and then with greater detail as additional pixels are ... Tools: Creating Animations in ImageReady Back in the day, web designers used free shareware tools to create animated GIFs, after first preparing each individual image, saving it as a GIF, and then...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P13 doc

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P13 doc

... is at a premium—and it is always at a premium—err in the direction of Crisp Not all type needs to be anti-aliased Smaller type might be easier to read with no anti-aliasing at all For instance, ... Photoshop program itself With Photoshop 5.5, having dragged guides, you “Jump to ImageReady” via the File menu and automatically convert your guides to slices at the touch of a button ImageReady ... for Type Anti-aliasing options in Photoshop and ImageReady allow you to choose from three levels of anti-aliasing to modify the appearance of type online You can choose to make type appear crisper,...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P14 potx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P14 potx

... 1998, The Web Standards Project (www.webstandards.org) was formed to advocate and shore up support for CSS and other web standards, and A List Apart (www.alistapart.com) began running the “Fear of ... agents—for instance, serving one style sheet to an IE4/Mac user and another to a Navigator user on Windows NT This approach was always unpleasantly complicated, but at least it used to work As we’ll ... in an imaginary column to the right of the image, as if the web designer had desired to create such a column New paragraphs, in turn, will appear also in that unwanted column Many a simple layout...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P15 potx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P15 potx

... relatively easy to learn—at least it is easier to learn than many other programming languages Even before JavaScript, sites could be somewhat interactive After all, clicking a hyperlink loads a ... name to JavaScript to capitalize on the growing excitement about Sun’s Java language To this day, as a result of their similar names, many beginning web designers (and users) confuse Java with JavaScript ... that arise in the development of any professional site EDUCATING RITA ABOUT JAVASCRIPT We’ve called JavaScript a relatively “easy -to- learn” programming language, but it is a programming language,...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P16 pps

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P16 pps

... of JavaScript: Browser Compensation Figure 11.5 Add JavaScript to a standard HTML element, throw in a dash of CSS for style, and you have a tasty alternative to the traditional navigation ... that after reading Chapter 9, “Visual Tools,” you opened Photoshop and ImageReady, designed a web page comp, sliced it, and used ImageReady to generate the JavaScript rollover Now take those same ... (resize=no), and so on We have also, without even realizing it, declared a JavaScript variable—that is, an element that can be replaced, as in the swapem example Our variable is the URL of any HTML...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P17 ppt

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P17 ppt

... Media After all that, we’ll examine emerging “multimedia” web standards that are almost ready for prime time and take a peek and a poke at plug-in technologies that can radically enhance your ... developers and systems administrators talk about Java servlets, which are miniature Java applications that run the Apache server s mod_jserv component Or you might host a site on Jigsaw, a W3C server ... site’s transactions The data can be stored in an open source MySQL database, or in similar programs from Microsoft, Oracle, and other companies As each visitor hits the site and begins to take actions,...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P18 ppsx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P18 ppsx

... interpreted by a Java Virtual Machine, about which we’ll have more to say in just a moment As mentioned earlier in this chapter, Java can be used to create full-scale programs (applications), miniature ... environment Does this mean that you have to go out and buy a Java computer? No, it simply means that Java programs are designed to run in Java-capable web browsers (Netscape Navigator, Microsoft Internet ... (smaller, more stable miniapplications of Java that run on the server) can be used to help create dynamic, database-driven websites Java is ideally suited for sophisticated tasks that take place under...

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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P19 pdf

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P19 pdf

... drowned by the traffic noise Or a tranquil beach panorama could reveal the Jaws theme as the camera reaches the sea Or a 360-degree panorama of the client’s company softball team could reveal the hidden ... talk about how some plug-ins managed to crawl to the top of the heap while other good ones languished It isn’t really all that fascinating a story, but gossip is as good a reading motivation as ... vector graphics, like PostScript, are mathematical in nature rather than pixel-based.) Thus it is somewhat ironic that Flash has become known as a bloated format This has to with poor Flash authoring,...

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