... with the words ‘Not negotiable’, written out or stamped on the top part of the cheque • the signatories sign the cheque as well as the cheque requisition form • the cheque number, the date of the ... regularly tothe board on how the recommendations of the auditor are being followed up The draft audited statements should be checked by the Executive Director and then submitted tothe board ... is completed by the bookkeeper and presented tothe signatory/ies, together with the approved invoice for payment • Electronic transfers: The same guidelines as for cheques apply The transfer request...
... signpost tothe library of public relations work Philip Henslowe xi Acknowledgements In putting together this book, the author has drawn both on his own experience and that of others, together with the ... introduction to public relations and introduces some very useful How tos This isnt a detailed guide, neither does it pretend to give any more than an overview, but as an in tothe public relations ... due to misunderstanding, lack of knowledge and understanding, or even to hostility the wish image the image that the organization wishes to achieve This type of image mostly applies to something...
... organizers, to mention just a few They are vital to our work, but to get the best out of them one or two ground rules need to be observed A guideto dealing with them is given in this chapter The brief ... Ethics and the law The second was the action where the Coca-Cola Corporation were also successful in forcing the supermarket chain, Sainsburys, to change the appearance the get-up of their own-brand ... will belong to his or her employer, except by any agreement tothe contrary Assignment of copyright Ownership of copyright is to prevent exploitation of the work However, the rights tothe work...
... on this The producer/director should come back with story boards These are rough sketches showing how the sequences of the filming will be put together to give the story They help the producer ... have to hold them up tothe light not always the best way! If you have your own light box, so much the better, as you can view the transparencies privately Otherwise ask to use the photographers ... impression Another image, usually writing, is then superimposed on top When you hear photographers talking about bleeding they are merely referring tothe technique where the photograph covers the whole...
... 150 at the bottom of the scale to several thousand at the top end The average attendance is usually around the 350450 mark Dates and seasons Most major conferences tend to be held in the autumn ... exhibitions are open tothe public, trade shows are normally restricted tothe trade There are exceptions to this rule, however, with major events such as the Motor Show and the Boat Show which, ... – a practicalguideThe client is normally invited to this preview to see the finished work and to give approval At this stage, minor alterations can still be made if necessary Packaging the...
... supply the theme, ideas and facilities They write the article Others There are a number of different options here Depending on the subject matter, the subject of the article and various other factors, ... description This theme should persuade the editor of the publication concerned that the article should be published Permission you must be able to get access tothe information needed to write the article ... These will include either Buckingham Palace or Kensington Palace, the countys Lieutenancy Office and the Lord-Lieutenant, the police and the various mayoral offices at the local town halls There...
... stories applicable tothe region on screen The selection is then made and the story is screened complete with any contracts Using a screen image printer, the whole story can then be printed out ... 12:51 Working with the media Teletext and Ceefax These are extensions to television available to those whose sets have the facilities to receive them (ie most households) They are effectively ... as to turn the situation to advantage; at the very least to limit any damage to a minimum What follows are some of the basic rules that apply whatever form a crisis may take and if you follow them...
... approach rather than carry out assessments haphazardly Based on the results of the analysis, the PRO can then make the necessary assessment and produce his or her report Action The PRO then has to advise ... clearly the significant role to be played by public relations and the need for it to provide this information These changes, together with ever-increasing pressure from the media and the public, ... drawing up the plan; they will affect: the number of objectives; the identified publics; availability of the media; types of media to be used l l The end result of your planning will be the...
... must give value tothe other One side supplies good or services, the other side pays for them Both sides must surrender something of value tothe other, although the fairness of the exchange is ... statement must be said to be: l l l l defamatory; false unless proved tothe contrary; understood to refer tothe plaintiff; made known to at least one person other than the plaintiff 114 319 ... where tickets are sold to members of the public before the event, then the tickets must have the name and address of the organizer printed on them It is best to check the by-laws in your area...
... rule, the employer is not liable for Torts committed by independent contractors during the course of their employment and has a lesser standard of care towards the contractor with regard to health ... provided from the local police force, in addition tothe bodyguard from the Royal protection squad They can give you up -to- the- minute reports on the Royal progress and can often smooth the path with ... you are going to tell them, tell them and then tell them what you have told them A written report must always be: l l l l l l Acceptable that is to say, well presented Easily understood use...
... factor in the credibility battle l Expert advice have expert advise available to deflect the media in the early stages l Answers prepare answers to (potentially damaging) questions from the ... Crisis Before the crisis Identify Plan l l l l l l look at possible situations make simple contingency plans to cover different situations They should include: the crisis team (who are they?); ... blame or speculate on this l Reporters new go off the record tothe press l Compensation not reveal details of any compensation tothe media For insurance claims take advertising space...
... and the public ThePracticalGuide refers tothe Regulations, rather than tothe Directive, only in connection with these matters 1.6 Users of thePracticalGuide may include: • • The Responsible ... of thePracticalGuide in 2004 The ODPM, the Scottish Executive, the National Assembly for Wales and the Department of the Environment in Northern Ireland would like to express their thanks to ... is not the purpose of the SEA to decide the alternative to be chosen for the plan or programme This is the role of the decision-makers who have to make choices on the plan or programme to be adopted...
... into the lungs upon inhalation In the lungs, the ICS exerts its effect on inflamed tissue as soon as it dissolves into the pulmonary lining and binds to intracellular corticosteroid receptors The ... was found to exhibit greater dose-related AS than the other ICS therapies studied, particularly at doses above 800 μg/ day The investigators concluded that this finding may be due tothe specific ... that the concomitant use of fluticasone and ritonavir be avoided, unless the benefit tothe patient outweighs the risk of systemic corticosteroid side effects [71] If ritonavir is required, another...
... Ltd, 9600 Garsington Road, Oxford OX4 2DQ, UK Blackwell Publishing Asia Pty Ltd, 550 Swanston Street, Carlton, Victoria 3053, Australia The right of the Authors to be identified as the Authors of ... Preface In the 4th edition we have distilled the text to a set of flow diagrams with linked tables Our aim is to provide the doctor caring for an acutely ill patient with rapid access to key information, ... Resuscitation should be stopped if there is refractory asystole for more than 20 (except when cardiac arrest is due to hypothermia) • Resuscitation should not be stopped while the rhythm is ventricular...
... • Transfer the patient to HDU Put in a bladder catheter to monitor urine output, arterial line to monitor pH, and, in patients over 60 or with cardiac disease, a central venous catheter so that ... pupils are pinpoint or there is other reason to suspect opioid poisoning: • Give 0.4–2 mg IV every 2–3 min, to a maximum of 10 mg, until the respiratory rate is around 15/min • If there is a response, ... Risk factors for sepsis? Consider immunosuppressive therapy, AIDS, cancer, renal failure, liver failure, diabetes, malnutrition, splenectomy, IV drug use, prosthetic heart valve, other prosthetic...
... Resistance to activated protein C Factor V Leiden Prothrombin G20210A mutation High level of factor VIII, factor IX or factor XI Polycythemia rubra vera Thrombocytosis Heparin-induced thrombocytopenia ... May be due to fibromuscular dysplasia (age 50 with other atherosclerotic arterial disease) Refractory hypertension ... • Start the infusion at 15 ml/h and increase it every 15 as necessary • Put in a bladder catheter to monitor urine output • In aortic dissection, aim to reduce systolic blood pressure to
... using the Glasgow Coma Scale Sign Score Eye opening None – the eyes remain closed To pain – the eyes open in response to a painful stimulus applied tothe trunk or limb (a painful stimulus tothe ... verbal response • To assess the motor response, ask the patient to move the limb If there is no response, apply firm pressure tothe nailbed Test and record for each of the limbs Test for a localizing ... With the patient semirecumbent, insert the needle into the pleural space Withdraw air and expel it via the three-way tap Obtain a chest X-ray to confirm resolution of the pneumothorax Further...
... (usually occurs in the left posterolateral wall of the lower third of the esophagus, with leak into the left pleural cavity) • Blunt trauma tothe chest • Instrumentation of the esophagus (risk ... turning The attack • Were there any focal neurological features at the onset: sustained deviation of the head or eyes or unilateral jerking of the limbs? • Was there a cry (may occur in tonic phase ... Guillain–Barré syndrome in any patient with paresthesiae in the fingers and toes or weakness of the arms and legs Respiratory failure and autonomic instability are the major complications Guillain–Barré...
... ml/kg) Aim to correct the fluid deficit over 36 h, half in the first 12 h (with initial rapid fluid replacement if needed to restore circulating blood volume/blood pressure) and the rest over the next ... begins, then reduce to 30 ml 12-hourly • Give a proton pump inhibitor, ranitidine or sucralfate to reduce the risk of gastric stress ulceration • Give vitamin supplements IV or PO (thiamine and other ... Start prophylactic therapy with a proton pump inhibitor Drugs • Avoid potentially nephrotoxic drugs, such as non-steroidal antiinflammatory drugs, ACE inhibitors and nephrotoxic antibiotics •...
... pancytopenia See Table 77.4 Hemolytic anemia is usually normocytic but can be macrocytic if there is marked reticulocytosis MCV usually > 110 fl Other cytopenias Leukocytosis Monocytosis Thrombocytosis ... IFIC PROBLEMS: DERMATOLOGY/RHEUMATOLOGY Setting Organisms to be covered in addition to Streptococcus pyogenes and Staphylococcus aureus Antibiotic therapy IV Not allergic to penicillin Penicillin ... cellulitis Setting Organisms to be covered in addition to Streptococcus pyogenes and Staphylococcus aureus Antibiotic therapy IV Not allergic to penicillin Penicillin allergy Otherwise well Strep pyogenes...