case study of trung nguyen corporation in tea industry

Customer based brand equity a study of trung nguyen coffee in viet nam

Customer based brand equity a study of trung nguyen coffee in viet nam

... characteristics of Trung Nguyen points I am familiar with Trung Nguyen BAW3 points Likert scale points Likert scale When refer to premium roasted coffee, points I think of Trung Nguyen Coffee first ... points Trung Nguyen Coffee shops have nice PQU5 Likert scale Trung Nguyen Coffee‟s products have points Trung Nguyen Coffee‟s products are PQU2 points Likert scale points Likert scale Trung Nguyen ... equity level of Trung Nguyen Coffee? 1.4 Scope of the study The research is conducted in Ho Chi Minh City and on customers of Vietnam coffee brands and mainly focused on Trung Nguyen Coffee Moreover,...

Ngày tải lên: 07/08/2017, 20:42

120 541 4
the implementation and adopting of activity based costing in manufacturing vietnamese companies a case study of samsung vina corporation

the implementation and adopting of activity based costing in manufacturing vietnamese companies a case study of samsung vina corporation

... identifying the scope of the project accurately, choosing the fitting ABC application, assembling and training teams that have responsibility of ABC in company, and developing and sustaining the ... Vina Corporation 4.2 The factors influencing the implementation ABC in Vietnam 39 4.1 Samsung Vina Corporation Ltd (Savina) 4.1.1 The background of Savina Samsung Vina Corporation Ltd is joint ... characteristic of Savina 4.1.4 The ABC method in the context of Savina Based on the interview, the desiring of implementing ABC is supported by the stages of improvement of cost recording system...

Ngày tải lên: 13/03/2014, 14:20

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Multi-criteria Evaluation of Wastewater Treatment Scenarios for Small Towns in Developing Countries - Case Study of Toan Thang Town in Vietnam

Multi-criteria Evaluation of Wastewater Treatment Scenarios for Small Towns in Developing Countries - Case Study of Toan Thang Town in Vietnam

... population in income group i in inventory year Ti,j = degree of utilization of treatment/discharge pathway or system, j, for each income group fraction i in an inventory year i = income group: ... drawbacks in attaining sustainability, Scenario is still an option as it brings many positive impacts in terms of environmental, economic, technical and functional aspects including low capital investment ... conventional way of thinking, that often merely associate with technical and/or cost-effective aspects in provision of solutions to sanitation The result findings have proved that a combination of several...

Ngày tải lên: 05/09/2013, 10:15

23 780 0
báo cáo khoa học: " The health disparities cancer collaborative: a case study of practice registry measurement in a quality improvement collaborative" pot

báo cáo khoa học: " The health disparities cancer collaborative: a case study of practice registry measurement in a quality improvement collaborative" pot

... three screening tests had Page of 15 nine potential combinations or patterns of change-among the number of individuals screened, the number of individuals eligible, and the proportion of individuals ... improvement intervention trials, longer follow-up periods are commonly advocated for the sake of better ascertaining sustained improvement [12,35] In the setting of clinical practices adopting quality ... more intensive outreach [36] Overall, in this current evaluation of the HDCC program, the validity of the aggregate findings regarding cancer screening is uncertain Heterogeneous methods of practice...

Ngày tải lên: 10/08/2014, 10:23

15 346 0
báo cáo khoa học: " Globalisation of birth markets: a case study of assisted reproductive technologies in India" pptx

báo cáo khoa học: " Globalisation of birth markets: a case study of assisted reproductive technologies in India" pptx

... condition of infertility, with the industry pushing for early medical intervention It is not surprising to find that women bear a disproportionate burden of the blame for infertility, including in cases ... Collaborations in the ART Industry ART clinics are not the only players in the business of promoting ‘reproductive tourism’ in India Other emerging players include a wide array of organizations catering ... were interviewed Along with exploring issues of access and regulation, a key objective of this research was to investigate the industry aspects of ARTs in India; this included the inter-linkages...

Ngày tải lên: 11/08/2014, 14:21

9 465 0
Báo cáo y học: "Learning lessons from field surveys in humanitarian contexts: a case study of field surveys conducted in North Kivu, DRC 2006-2008" pot

Báo cáo y học: "Learning lessons from field surveys in humanitarian contexts: a case study of field surveys conducted in North Kivu, DRC 2006-2008" pot

... status of the population be improved'; a non-specific recommendation inadequate to guide decision-making Broader considerations of context were also lacking in the interpretation of findings For ... Explain how missing data were addressed d) Provide software used for statistical analyses of surveys may therefore be another important factor in guiding a meaningful intervention For one of the ... a course(s) of action based on interpretation of findings Participants Main Results a) Report number of individuals surveyed b) Report non-participation (refusals) c) Report number of households...

Ngày tải lên: 13/08/2014, 13:21

8 326 0
Báo cáo y học: " A case study of health sector reform in Kosovo" pptx

Báo cáo y học: " A case study of health sector reform in Kosovo" pptx

... established the main Centre for the Development of Family Medicine in Pristina in September 2002, along with eight regional Centres for Family Medicine Training Family medicine was introduced into the ... while services in others would be reduced; No expansion of services should be undertaken to ensure sustainable financing Public financing would be maintained, but other financing models would ... blueprint outlining the parameters of a future health system increases the sustainability of health interventions Within those blueprints, specific health interventions are favoured by international...

Ngày tải lên: 13/08/2014, 14:20

14 405 0
The vision of arif budiman a case study of malay language education in singapore

The vision of arif budiman a case study of malay language education in singapore

... alternatives in further developing Singapore’s Malay language education It is hoped that this study is useful in providing insights into the vision of Arif Budiman and how the overarching understanding of ... University in 1977 of its language of instruction and examination to English raised the issues of preserving the best schools in the Chinese-stream and raising the standard of English and Chinese ... recruited into the Administrative Service (AS) of the civil service, into the leading ranks of the military, or into the leadership of a Government-Linked Company by a ruthless winnowing process...

Ngày tải lên: 02/10/2015, 15:49

214 1,4K 0
INTERNATIONAL MOBILITY AND THE CHALLENGE OF EXPATRIATION THE CASE STUDY OF EXPATRATE’S MANAGER IN VIETNAM

INTERNATIONAL MOBILITY AND THE CHALLENGE OF EXPATRIATION THE CASE STUDY OF EXPATRATE’S MANAGER IN VIETNAM

... cross cultural training is strongly acknowledged, this type of training is not yet well provided by many corporations In addition, most of the corporations who offer such training tend to limit ... a “controlling approach” focusing in the gain in work efficiency “This approach implies a continuous following up of the manager, regular meetings, and good networking within the office or workplace ... to the corporation and the individual expatriate involved (Wederspahn, Gary, M.,1992) The case of Vietnam is even more interesting and challenging since it is a developing and fast-growing country...

Ngày tải lên: 24/10/2016, 11:30

29 691 0
Optimal reservoir operation for water supply in dry season the case study of cua dat reservoir in the chu ma river system thanh hoa province

Optimal reservoir operation for water supply in dry season the case study of cua dat reservoir in the chu ma river system thanh hoa province

... industry, domestic and environment However, in dry season the increasing water demand of water users is one of the important problems within water shortage in this river basin due to less rainfall ... basin begins frequently at the end of November to the beginning of December Total annual rainfall of two seasons is strongly disproportate The total rainfall of wet season accounts 65 – 70% of ... being presented in this thesis entitled, “Optimal reservoir operation in dry season: the case study of Cua Dat Reservoir in the Ma-Chu River system, Thanh Hoa province” in partial fulfillment of...

Ngày tải lên: 22/03/2017, 22:32

112 308 0
The mediating role of perceived value in the relationship between service quality and trust   a case study of private general hospital in HCMC

The mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC

... OF ECONOMICS HO CHI MINH CITY International School of Business LAM HAI NGUYEN THE MEDIATING ROLE OF PERCEIVED VALUE IN THE RELATIONSHIP BETWEEN SERVICE QUALITY AND TRUST – A CASE ... patient trust including: the reputation of hospital, the process of admission, the clean of waiting room, the waiting time, the attention of doctors and nurses The result of qualitative study had ... survey The main survey was made by means of interviewing 177 patients at private general hospitals in HCMC The main study is a quantitative research The respondents of this research study included...

Ngày tải lên: 06/04/2017, 15:55

67 522 0
Optimal reservoir operation for water supply in dry season the case study of cua dat reservoir in the ma chu river basin

Optimal reservoir operation for water supply in dry season the case study of cua dat reservoir in the ma chu river basin

... industry, domestic and environment However, in dry season the increasing water demand of water users is one of the important problems within water shortage in this river basin due to less rainfall ... basin begins frequently at the end of November to the beginning of December Total annual rainfall of two seasons is strongly disproportate The total rainfall of wet season accounts 65 – 70% of ... are used in this study In this chapter, the author also shows the results of data Trinh Xuan Manh MSc Thesis calculation as the input of hydrological modeling and calculating water demand of each...

Ngày tải lên: 04/05/2017, 15:06

111 363 0
Risk management of exchange rate in forex trading case study of commercial banking system in ho chi minh city

Risk management of exchange rate in forex trading case study of commercial banking system in ho chi minh city

... MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY NGÔ TRẦN KIẾN QUỐC RISK MANAGEMENT OF EXCHANGE RATE IN FOREX TRADING CASE STUDY OF COMMERCIAL BANKING SYSTEM IN HO ... Enhancing for training banking staffs to improve ability of analyzing and forecasting fluctuations of exchange rate in forex operation…109 5.2.2.5 Diversifying types of foreign currencies in the international ... develop due to lack of management experience and approaching new information technologies in banking field The thesis examines a case study of Commercial Banking System in Ho Chi Minh City to see...

Ngày tải lên: 19/06/2017, 20:12

143 554 0
Motives and barriers to the internationalization of smes case study of “nghia nippers corporation

Motives and barriers to the internationalization of smes case study of “nghia nippers corporation

... definition of internationalization We can understand internationalization as a process of increasing involvement of enterprises into international markets (Welch & Luostarinen, 1988) The origin ... THE INTERNATIONALIZATION OF SMES CASE STUDY OF “NGHIA NIPPERS CORPORATION Abstract This master thesis exposes findings for the research questions of kinds of motives and barriers impacting on ... MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY NGUYEN THI HAI YEN MOTIVES AND BARRIERS TO THE INTERNATIONALIZATION OF SMES CASE STUDY OF “NGHIA...

Ngày tải lên: 15/08/2017, 09:17

114 268 0
DSpace at VNU: A multilevel analytical framework for more-effective governance in human-natural systems: A case study of marine protected areas in Vietnam

DSpace at VNU: A multilevel analytical framework for more-effective governance in human-natural systems: A case study of marine protected areas in Vietnam

... governance of marine resources and sustainable development for the country have been encountered In addition to a rapid increase in population, a number of destructive fishing methods, including small-mesh-size ... tools for protecting marine environments and attaining biodiversity conservation in this country A list of 15 marine protected areas was introduced (Hoi et al., 1998; Ministry Of Fisheries, 2006) ... out this investigation through collective case study to understand social interactions and institutional barriers to governance of MPAs in Vietnam Three marine conservation sites including Condao,...

Ngày tải lên: 16/12/2017, 09:46

9 159 0
Tài liệu Does Foreign Direct Investment Work For Sustainable Development? A case study of the Brazilian pulp and paper industry potx

Tài liệu Does Foreign Direct Investment Work For Sustainable Development? A case study of the Brazilian pulp and paper industry potx

... national companies concerning sustainable development issues This industry has been receiving increasing FDI since 2000 The study is based on secondary and primary data from nine big companies (five ... channels that are the forward linkages and the demonstration effect, being indefinite for the indicator of innovation efforts This last indicator may be revealing the presence of reverse technological ... This is one of the potential negative environmental impacts of the FDI growth in this industry Finally, the empirical study pointed out the low social investments that TNCs have done in Brazil...

Ngày tải lên: 22/02/2014, 09:20

23 895 0
Determinants of leverage  case study of vietnam seafood processing and exporting industry both for listed and unlisted firms

Determinants of leverage case study of vietnam seafood processing and exporting industry both for listed and unlisted firms

... supplies information about seafood industry This is one of main export industry in Vietnam' economy with tum over increases year by year Main products of exporting are fish and shrimp with main export ... impact of each factor on leverage according to point of view of pecking order theory and trade off theory one by one Pecking order theory seems to be better than trade off theory in explaining leverage ... companies in the textile industry for the period 2005-2010 find a 16 positive result inconsistent with theory that increasing in non-debt tax shield also leads to increasing in leverage ClarifYing...

Ngày tải lên: 10/01/2018, 12:45

79 203 0
DSpace at VNU: Fair trade - the new way for Vietnam's agricultural sector - case study of the Shan tea organic cooperative in Suoi Bu - Van Chan (Yen Bai)

DSpace at VNU: Fair trade - the new way for Vietnam's agricultural sector - case study of the Shan tea organic cooperative in Suoi Bu - Van Chan (Yen Bai)

... of competition with other enterprises in same industry - Pointed out the "happiness" of the people participating in Fair trade - Besides, the project also pointed out the drawbacks and difficulties ... which have still existed between the parties participating in the Fair trade - there is also the largest findings of the study - Thereby, making policy recommendations to overcome the difficulties ... the difficulties of a cooperative or a enterprise registered to participate in Fair trade, but when organic products were certified, there would be many advantages in terms of competition with...

Ngày tải lên: 18/12/2017, 06:40

2 143 0
USING BRAND AS AN EFFECTIVE WEAPON TO COMPETE IN THE MARKET: A CASE STUDY OF NHAT LINH COMPANY

USING BRAND AS AN EFFECTIVE WEAPON TO COMPETE IN THE MARKET: A CASE STUDY OF NHAT LINH COMPANY

... product distinctive from those of competitors This chapter will review the literature involving building and maintaining brand The chapter will also highlight the importance of branding in the marketplace ... elements of mix Individual elements of mix Test markets (total offer) Test markets (total offer) Planning & Evaluating Performance Planning & Evaluating Performance Level of expenditure Level of expenditure ... development; • Scope of brand; • Target segment 11 Step 4: Testing new offers The practice of advance testing is designed to the following: • Gain understanding of contribution of individual brand...

Ngày tải lên: 13/04/2013, 10:29

67 977 0
COMPETITIVE ADVANTAGES IN OFFICE FURNITURE INDUSTRY IN VIETNAM: A CASE STUDY OF SON THUY COMPANY

COMPETITIVE ADVANTAGES IN OFFICE FURNITURE INDUSTRY IN VIETNAM: A CASE STUDY OF SON THUY COMPANY

... Coating line, Son Thuy has invested some more machines as bending machine, phrasing machine, and stiching machine, to expanding the business into the Steel pipe Furniture (office Chair) in early ... Government policy Bargaining power of suppliers Determinant of supplier power Determinant of input Switching cost of suppliers and firms in the industry Supplier concentration Important of volume to supplier ... trading and tourism industry, it required more employees and lower capital Table 2.3 Definition of SMEs according to Division of Trading and Industry Industry Manufacturing, Construction Trading,...

Ngày tải lên: 13/04/2013, 21:58

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