case study of a successful dot com venture in india

... Study of a Successful Dot- Com Venture in India. ” This chapter is an in- depth analysis of an Indian company that has successfully competed with Monster India to establish an online portal for ... USA Gerald Braun, Xavier University, USA Chapter III Job Search at Naukri .com: Case Study of a Successful Dot- Com Venture in India 58 Sanjeev Swami, Indian Institute of Technology, Kanpur, ... consequences of the lack of in- depth understanding of the consumer could be devastating as manifested in many dot- com failures (Mahajan, Srinivasan, & Wind, 2002; Varianini & Vaturi, 2000) In general,...

Ngày tải lên: 21/06/2014, 03:20

... entertainment scores Scores 4.00 Nazar Nazar 3.80 Rediff Rediff Indiafm Entertainment 3.60 Indiafm 3.40 Mapsofindia Mapsofindia Mean Mean 3.20 Indianinfoline Indiainfoline 3.00 Allindia Allindia ... www.mapsofindia .com www.timesofindia .com www.indiainfo .com Information Properties Low www.rediff .com www.12 3india .com www.naukri .com www.indiatimes .com High www.indiainfoline .com www.indya .com ... www.webindia .com www.khel .com www.allindia .com www.smashits .com www.dgreetings .com www.indiafm .com www.theholidays .com www.nazara .com www.indiaserver .com www.paheli .com Low www.ciol .com sites as...

Ngày tải lên: 21/06/2014, 03:20

... Naukri .com: Case Study of a Successful Dot- Com Venture in India Sanjeev Swami, Indian Institute of Technology, Kanpur, India1 Abstract This chapter presents the case study of a successful dot- com venture ... the Internet which are in the area of expertise of the candidate A list of major companies in a specific field may be available at sites such as Hoovers .com At a company’s site, links such as ... consists of companies located in the United States, Africa, Middle East, and Far East Similarly, about 5% of the job seekers approaching Naukri .com are nonresident Indians wanting to return to India...

Ngày tải lên: 21/06/2014, 03:20

... Executive Officer Heads of various departments (IT, Marketing, Operations, HR) Regional Manager (North) Regional Manager (South) Regional Manager (West) Area Managers Area Managers Area Managers Team ... Times, New Indian Express, and The Telegraph, also form a part of the marketing strategy of Naukri .com The management says that it also considers itself a media company It has a certain reach and the ... merger of JobsAhead .com with Monster, Sanjeev Bikhchandani, CEO of Naukri .com, claimed, “We are ahead of both JobsAhead .com and Monster combined in terms of traffic, daily additions, résumé database,...

Ngày tải lên: 21/06/2014, 03:20

... etc.} Clear and understandable interaction Easy navigation Easy to use Feeling of safety in completing transaction Secure personal information Personalisation Easy to communicate with organisation ... service quality framework called SERVQUAL (Parasuraman et al., 1994) and has been derived from an exploratory research involving focus groups and two phases of empirical data collection and analysis ... developed into a catalogue of obstacles The catalogue encompassed issues such as individual customers’ expectations, and social, cultural, and organisational obstacles that influence a customer’s...

Ngày tải lên: 21/06/2014, 03:20

... of understanding of the online brand management Specifically, brand managers often assume erroneously that a successful off-line or traditional branding strategy will also work for online branding ... addressed Online brand management involves branding a Web site not as an actual product, but rather as a service Since a majority of online purchases involve the same product, online brand management ... for Online Brand Management 155 Scope The traditional brand manager is primarily involved in the marketing of one particular line of product that accommodates concentrated efforts at planning new...

Ngày tải lên: 21/06/2014, 03:20

... the Internet, as stated several times, allows a greater circulation and sharing of information and data among the different resources of the Internet and external to the company This allows a saving ... and Karayanni (2000), in fact, the business activities linked to online sales influence company performance in all areas in terms of Copyright © 2006, Idea Group Inc Copying or distributing in ... sales commissions Therefore, contrary to what was thought at the beginning of the Internet era, that the Internet was believed to be a commercial instrument capable of eliminating all intermediary...

Ngày tải lên: 21/06/2014, 03:20

... be updated on a daily basis, increasing significantly the costs involved in Web site maintenance • Local content management and maintenance of multilingual Web sites: a strong financial commitment ... Favoring Localized Marketing Strategies According to the findings of recent research on the preference of standardized/ localized marketing communications in international marketing, fully standardized ... standardized advertising can appeal to (De Mooij, 2003) An important aspect in online advertising relates to its integration into the company’s integral advertising strategy The promotion of...

Ngày tải lên: 21/06/2014, 03:20

... Naukri .com: Case Study of a Successful Dot- Com Venture in India Sanjeev Swami, Indian Institute of Technology, Kanpur, India1 Abstract This chapter presents the case study of a successful dot- com venture ... the Internet which are in the area of expertise of the candidate A list of major companies in a specific field may be available at sites such as Hoovers .com At a company’s site, links such as ... consists of companies located in the United States, Africa, Middle East, and Far East Similarly, about 5% of the job seekers approaching Naukri .com are nonresident Indians wanting to return to India...

Ngày tải lên: 21/06/2014, 13:20

... Kamakura, W A. , Wedel, M., de Rosa, F., & Mazzon, J A (2003) Crossselling through database marketing: A mixed data factor analyzer for data augmentation and prediction International Journal of ... Such a broad definition allows any electronically enabled interaction between the firm and an individual to be viewed as a communication act Information Integration and Marketing Communications ... Kleewein, 2002) The amount of potential information available about an individual user is staggering However, the ability of firms to integrate and extract situation-specific data and apply them in...

Ngày tải lên: 21/06/2014, 13:20

... of understanding of the online brand management Specifically, brand managers often assume erroneously that a successful off-line or traditional branding strategy will also work for online branding ... addressed Online brand management involves branding a Web site not as an actual product, but rather as a service Since a majority of online purchases involve the same product, online brand management ... for Online Brand Management 155 Scope The traditional brand manager is primarily involved in the marketing of one particular line of product that accommodates concentrated efforts at planning new...

Ngày tải lên: 21/06/2014, 13:20

... consumer accesses a greater amount of information, has more sophisticated means of making contact with the global market and has different media available for avoiding advertising and traditional communication ... requirements, and so • forth Companies stimulate demand using advertising presented in such a way that is strategically in favor of the company offer Online advertising is available at the discretion of ... commerce, the era of “strong interaction using paradigms of emerging information” is reached This means that companies must participate in the formation of traditional and virtual market relationships...

Ngày tải lên: 21/06/2014, 13:20

... the Internet, as stated several times, allows a greater circulation and sharing of information and data among the different resources of the Internet and external to the company This allows a saving ... and Karayanni (2000), in fact, the business activities linked to online sales influence company performance in all areas in terms of Copyright © 2006, Idea Group Inc Copying or distributing in ... sales commissions Therefore, contrary to what was thought at the beginning of the Internet era, that the Internet was believed to be a commercial instrument capable of eliminating all intermediary...

Ngày tải lên: 21/06/2014, 13:20

... Reading/downloading newspapers also includes movies 2) Playing games only instead of downloading games and music 3) Downloading music only instead of games and music 4) Downloading other software ... special aspects In combination with analyses of customer satisfaction or financial results, valuable insights into the appropriateness of different Internet-based marketing instruments can be obtained ... Stance Analysis: Social Cues and Attitudes in Online Interaction 281 data collection, (4) a reduction of inhibitions leading to greater intimacy among participants, and (5) increased sense of...

Ngày tải lên: 21/06/2014, 13:20

... the state -of- the-art features of the brand which match with that of an existing competitive brand The advantage of combining off-line positioning and online positioning is that in off-line positioning ... permission of Idea Group Inc is prohibited The E-Mode of Brand Positioning 315 pate in computer gaming online Toyota has a digital racing game called Tundra, and as gaming’s popularity has been increasing, ... required for marketing them) required for marketing the offerings in the category in a market such as India (electrical appliances ,watches, and footwear in the Indian market are examples of such product...

Ngày tải lên: 21/06/2014, 13:20

... secondary data captured online, marketers can more easily take advantage of individual specific data, linking transactions to an identifiable person and subsequently individually customizing sales ... Efficient and cost-effective data-mining techniques and data-warehousing technology allow marketers to analyze the growing data pool, combine seemingly disparate morsels of information into fully integrated ... developing better measures of marketing constructs Journal of Marketing Research, 16, 64–73 Cingil, I., Dogac, A. , & Azgin, A (2000) A broader approach to personalization Communications of the ACM,...

Ngày tải lên: 21/06/2014, 13:20

... the head of the Marketing Department at the Indian Institute of Management, Bangalore, India Maria Madlberger is an assistant professor in the Department of Business Administration and Information ... professor of marketing at the School of Business and Economics, Indiana University Northwest in Gary, Indiana (USA) Dr Bandyopadhyay can be contacted at: Subir Bandyopadhyay, Professor of Marketing, ... Ottawa (Canada) Sanjeev Swami is an assistant professor with the Department of Industrial and Management Engineering, Indian Institute of Technology, Kanpur Merrill Warkentin (PhD, University of...

Ngày tải lên: 21/06/2014, 13:20

... Kamakura, W A. , Wedel, M., de Rosa, F., & Mazzon, J A (2003) Crossselling through database marketing: A mixed data factor analyzer for data augmentation and prediction International Journal of ... Such a broad definition allows any electronically enabled interaction between the firm and an individual to be viewed as a communication act Information Integration and Marketing Communications ... Kleewein, 2002) The amount of potential information available about an individual user is staggering However, the ability of firms to integrate and extract situation-specific data and apply them in...

Ngày tải lên: 21/06/2014, 21:20

... etc.} Clear and understandable interaction Easy navigation Easy to use Feeling of safety in completing transaction Secure personal information Personalisation Easy to communicate with organisation ... service quality framework called SERVQUAL (Parasuraman et al., 1994) and has been derived from an exploratory research involving focus groups and two phases of empirical data collection and analysis ... developed into a catalogue of obstacles The catalogue encompassed issues such as individual customers’ expectations, and social, cultural, and organisational obstacles that influence a customer’s...

Ngày tải lên: 21/06/2014, 21:20