... due to the simple but effective way in which goals improve performance In particular, Locke and Latham (2004) did well-substantiated research on how goals should be set and how they affect the amount ... that there is a positive correlation between goal difficulty and task performance According to Latham and Locke (1991), this outcome is mainly due to the fact that people adjust their level of ... setting goals can affect the direction, intensity and duration of ones actions, respectively (Latham and Locke 1991) In specific, goals tend to orient people’s actions toward relevant tasks, while...