becoming a blockbuster global brand

... to several implications for the management of global brand communities The very idea of a community assembled around a global brand has given certain actors dreams about a possible global segment ... attraction to imaginary violence as a reason to play Warhammer This attraction among Americans seems to relate closely with the “ruggedness” appeal in a brand personality that was reflected among ... the USA, Northern Europe, Canada, France, Germany, Spain, Australia, Italy and Japan With around 70 percent of sales coming from outside of the UK, the Group and its leading brand Warhammer are...

Ngày tải lên: 23/10/2012, 15:16

... building has no chance A brand manual often plays a key role Unilever has a detailed manual on its most global brand, Lipton Tea, that puts the answer to any question about its brand identity (What ... are similar to those for the global brand manager One problem with a global brand team (unless it is led by a global brand manager) is that no one person ultimately owns the brand globally Thus ... implementation Some companies partition the global brand manager or team across business units or segments For example, 104 Aaker and Joachimsthaler Mobil has separate global brand teams for the passenger...

Ngày tải lên: 24/10/2013, 08:20

... husband, David, is a bass player Back in the mid-’80s, he was playing a benefit to save Broadway theaters, which were then being demolished at an alarming rate As he was waiting to go on and a number ... manager insisted on it As a supervisor, Ryan now had to give in-person reports to top management on a regular basis Every time his manager asked for an advance look at Ryan’s presentation, Ryan ... people has taught me never to assume that simply acquiring or refining a particular skill will mean that all is immediately and always well Using what you’ve learned about yourself so far as a guide...

Ngày tải lên: 27/01/2014, 08:20

... harmonizing a global brand; extending a global brand; creating a new global brand Abou t t h e Au t h or Sicco van Gelder runs a Netherlands-based global branding consultancy called Brand Meta ... Europe, Japan, and urban areas in East and South-east Asia and Latin America, there was such a demand that a local presence became not only affordable but also necessary Branding also became very ... obtain equivalence of brand analysis A framework ensures not only that global brand management talks the same brand language and follows the same procedures as local brand management, but also...

Ngày tải lên: 05/03/2014, 20:20

... nhà phân tích Salomon Smith Barney thấy rối loạn nói: “Tôi có cho Delta mua Eastern, Eastern mua Pan Am Pan Am thực theo sau United nắm giữ tất tiền mặt United, American’s Bob Crandall, trước im ... trình tiếp sau – Sanford and Son, Maude, The Jeffersons, One day at a time Mary Hartman, Mary Hartman – tạo nên cách mạng truyền hình cho người Mỹ nhìn vui vẻ xác Nhà văn xuất sắc Paddy Chayefsky ... liên quan đến việc khai man mối quan hệ lăng nhăng với Monica Lewinsky Khả khôi phục danh Clinton sau giai đoạn thoái trào suốt năm làm trị Arkansas mang lại cho ông biệt hiệu “Đ a quay trở về”...

Ngày tải lên: 09/03/2014, 00:54

... harmonizing a global brand; extending a global brand; creating a new global brand Abou t t h e Au t h or Sicco van Gelder runs a Netherlands-based global branding consultancy called Brand Meta ... Europe, Japan, and urban areas in East and South-east Asia and Latin America, there was such a demand that a local presence became not only affordable but also necessary Branding also became very ... obtain equivalence of brand analysis A framework ensures not only that global brand management talks the same brand language and follows the same procedures as local brand management, but also...

Ngày tải lên: 14/03/2014, 19:20

... harmonizing a global brand; extending a global brand; creating a new global brand Abou t t h e Au t h or Sicco van Gelder runs a Netherlands-based global branding consultancy called Brand Meta ... Europe, Japan, and urban areas in East and South-east Asia and Latin America, there was such a demand that a local presence became not only affordable but also necessary Branding also became very ... obtain equivalence of brand analysis A framework ensures not only that global brand management talks the same brand language and follows the same procedures as local brand management, but also...

Ngày tải lên: 14/03/2014, 19:20

... extreme cases, they can lead to an increased risk of a heart attack or cancer Anabolic steroids can also cause acne, oily hair, high blood pressure, hair loss, and mood swings Anabolic steroids can ... formats Some content that appears in print may not be available in electronic books Library of Congress Cataloging-in-Publication Data American Medical Association boy’s guide to becoming a teen ... feet as clean as possible at all times Also wear cotton socks; socks absorb sweat from your feet Avoid shoes that are made of plastic, rubber, or other man-made materials These materials don’t allow...

Ngày tải lên: 15/03/2014, 12:20

... publish a PsEPR event on a “channel” Practically speaking, a channel is a name Channel names are hierarchical, to enable prefix matches that enable subscription to a family of related channels ... on a channel (recall that a channel is associated with each PlanetLab node) and saves the properties in an inmemory database The tuple-store service also listens on the channel for queries and ... central canonical store and synchronization will undoubtedly limit the future scalability of the system Additionally, having a single central authority for authentication may present organizational...

Ngày tải lên: 16/03/2014, 19:20

... consistently characterize a mensch What Is a Professional Manager? AS YOU PROBABLY REALIZE, ACHIEVING the objectives of a successful manager is an arduous job Managing a department effectively is an ongoing ... understand people, ask appropriate questions, in an appropriate way, at an appropriate time, and in an appropriate place • Act responsibly and kindly toward yourself and others • Listen attentively ... error expands Here’s an amusing example of what can go wrong between sending and receiving a clear message And this was face-to-face, so think what can happen with distance At a restaurant in Cologne,...

Ngày tải lên: 21/03/2014, 17:42

... Coordinator Vishal Bodwani Proofreader Aaron Nash Kishore Shenoi Pankaj Ghanshani Indexer Tejal Daruwale Acquisition Editors Amey Kanse Kartikey Pandey Lead Technical Editor Kartikey Pandey Technical ... taking a break due to family or medical issues Disturbances can be long drawn, like the SARS (a deadly virus that spreads in the air from human-to-human) threat that created a fear of travel among ... may help achieve a balance in the team Internal attrition is very healthy Attrition may lower total costs Attrition may create space for growth Attrition helps a manager expand the network Attrition—watch...

Ngày tải lên: 23/03/2014, 13:20

... Multi-Functional Satellite Augmentation System National Aeronautical and Space Agency North Atlantic Treaty Organization National Oceanic and Atmospheric Administration Office of the Assistant Secretary ... of day Augmentations Space Based or Wide Area In the United States, FAA and DOT are developing a space-based augmentation system (SBAS) called the Wide-Area Augmentation System (WAAS), primarily ... European Space Agency European Union Federal Aviation Administration full operational capability fiscal year xxi xxii Building a Multinational Global Navigation Satellite System GIS GLONASS GNSS...

Ngày tải lên: 29/03/2014, 20:20

... respondents rank insuficient capabilities, internally or at an agency, as a strong barrier to online advertising Other McKinsey research has shown that executives also see low capabilities as a barrier ... their sales from online channels in 2010—twice as many companies as have hit that mark today These expectations appear to be driving plans for future spending, at least in some areas In addition ... e-mail and informational Web sites to new possibilities such as wikis and virtual worlds—than their importance would suggest A lack of capabilities at companies and their marketing agencies is a...

Ngày tải lên: 29/03/2014, 20:20

... e[-1,0]f[-1,0] Japanese English r shorthand baseline Vocabulary 9,277 6,956 Language Translation) 2005 is an evaluation campaign for spoken language translation.Its task domain encompasses basic travel ... Ohashi, Kazuhide Yamamoto, Kuniko Saito, and Masaaki Nagata 2005 NUT-NTT statistical machine translation system for IWSLT 2005 In Proceedings of International Workshop on Spoken Language Translation, ... a translation model and is a target language model In phrase-based statistical machine translation, the source sentence is segmented into a sequence of phrases , and each source phrase is translated...

Ngày tải lên: 31/03/2014, 01:20

... similar to sequential natural language annotation problems such as part-of-speech tagging and shallow parsing, and the novel training algorithm presented in this paper is actually most similar ... performance of phrasebased translation systems (Chiang, 2005; Och, 2003), this paper presents a novel block sequence translation approach to SMT that is similar to sequential natural language annotation ... Automatic Evaluation of machine translation In In Proc of ACL02, pages 311318, Philadelphia, PA, July Libin Shen, Anoop Sarkar, and Franz-Josef Och 2004 Discriminative Reranking of Machine Translation...

Ngày tải lên: 31/03/2014, 01:20

... language of business, professionals in Southeast Asia read American X-rays and vet American contracts Instant communication and digitally enabled social networking are changing the political as ... voters played in the election of Barack Obama Globalization is shaping American life at every turn American business once owned the American market and much of the European market as well Today publishing ... brain revealed as never before, thanks to extraordinary imaging technology And AIDS is no longer an automatic death sentence in America, although it is killing more people in sub-Saharan Africa...

Ngày tải lên: 02/04/2014, 13:23

... language of business, professionals in Southeast Asia read American X-rays and vet American contracts Instant communication and digitally enabled social networking are changing the political as ... voters played in the election of Barack Obama Globalization is shaping American life at every turn American business once owned the American market and much of the European market as well Today publishing ... brain revealed as never before, thanks to extraordinary imaging technology And AIDS is no longer an automatic death sentence in America, although it is killing more people in sub-Saharan Africa...

Ngày tải lên: 02/04/2014, 14:05

... American Power Conversion; Steve Wigginton, Rebecca Oles, and Amanda Mogin at Neoforma; and Jon Abeles at Catholic Healthcare Partners Several individuals gave us useful and detailed feedback on earlier ... individual, team, and organizational learning Working at CCL and with the DSL program has been a privilege, in particular because of the opportunity we have had to help so many individuals play a more ... significant organizational change TLFeBOOK 12 BECOMING A STRATEGIC LEADER Scope The broad scope of strategic leadership means that it impacts areas outside the leader’s own functional area and business...

Ngày tải lên: 09/04/2014, 17:29

... the dramatic increase in the availability of plain English legal materials made possible by the World Wide Web Just a few years back, it was necessary to call a lawyer or visit a law library to ... Independent Paralegals in Arizona, California, and Florida 14/4 B Paralegal Political Organizing 14/15 Appendix A • Arizona Code of Conduct for LOPs Lake County Self-Help Law Center, Inc., Marketing ... Florida, California, and Arizona We hope that these will create a springboard from which a revitalized independent paralegal movement can be launched in the next decade For example, California is...

Ngày tải lên: 18/04/2014, 14:12

... the dramatic increase in the availability of plain English legal materials made possible by the World Wide Web Just a few years back, it was necessary to call a lawyer or visit a law library to ... Independent Paralegals in Arizona, California, and Florida 14/4 B Paralegal Political Organizing 14/15 Appendix A • Arizona Code of Conduct for LOPs Lake County Self-Help Law Center, Inc., Marketing ... Florida, California, and Arizona We hope that these will create a springboard from which a revitalized independent paralegal movement can be launched in the next decade For example, California is...

Ngày tải lên: 18/04/2014, 14:14