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THE ANTHROPOLOGY OF ONLINE COMMUNITIES BY Samuel M.Wilson and Leighton C. Peterson doc

THE ANTHROPOLOGY OF ONLINE COMMUNITIES BY Samuel M.Wilson and Leighton C. Peterson doc

... in the social and polit- ical worlds within which they were developed, and they are not exempt from the rules and norms of those worlds. On the other hand, the social uses of the Internet, in the ... extents and in varying ways. In some cases the term suggests, as in the community stud- ies of the 1940s and 1950s, that the defined entity was reasonably complete and self-contained. The assessment then ... of online interviews and indeed, whether and how to use them.” As Jacobson discusses, when carrying out research online the researcher must be aware of the identifiability of human subjects, the...

Ngày tải lên: 06/03/2014, 21:20

19 659 1
Click Here: The State of Online Advertising - New insights into the beliefs of consumers and professional marketers ppt

Click Here: The State of Online Advertising - New insights into the beliefs of consumers and professional marketers ppt

... media Purchase the product Recommend the product to others Hide that person from your social media newsfeed 'Comment' on the product Like' the product Other Visit the product's ... their favorite brands, but also wish there was a dislike button for social media 3 68% of consumers find online ads “annoying” and “distracting” and 54% say online banner ads don’t work 4 “Likes” ... Here: The State of Online Advertising New insights into the beliefs of consumers and professional marketers October 2012 © 2012 Adobe Systems Incorporated. All rights reserved. Consumers and...

Ngày tải lên: 15/03/2014, 22:20

16 506 0
IT''''S CHILD''''S PLAY: ADVERGAMING AND THE ONLINE MARKETING OF FOOD TO CHILDREN doc

IT''''S CHILD''''S PLAY: ADVERGAMING AND THE ONLINE MARKETING OF FOOD TO CHILDREN doc

... Children can play the “Light Saber Training” game on the site and download a paper light saber if they choose. Together, these elements reinforce the association between the brand and the movie in ... given the nature of the brands in the study). At the same time, experiential aspects of the brands are also being emphasized via suggested usage situations and appeals that connect the brand ... among the sites in the study in terms of the number of young visitors they attracted. In order to explore whether there were differences in the con - tent and features between the more popular and...

Ngày tải lên: 16/03/2014, 01:20

57 415 0

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