advertising as a discourse advertisements as texts

... 4.1.5 Summary 4.2 Lexical Features in EAPs and VAPs 4.2.1 Evaluative Adjectives in EAPs and VAPs Leech (1966) observes that Advertising language is marked by a wealth of adjective vocabulary” There ... order to draw attention to one or more aspects of a product As regards the lexical features, in EAPs and VAPs have many similarities as well as differences Firstly, evaluative adjectives are used ... formulated to clean the hair and make it shiny and manageable [A- 1] The grammatical subject “This fantastic shampoo” in (4.144) is not the actor of the act “formulate” but they receive the action...

Ngày tải lên: 26/11/2013, 13:26

... ones we already know about 3.2.3 Instruments Representatives in advertising a product also help a manufacturer 3.3 DATA ANALYSIS The data was analyzed qualitatively to seek for information reinforce ... the advertisements of food and drink as far as the language acquisition and skill training are concerned I have decided to carry out a discourse analysis of the What are the linguistic features ... English teaching and learning concerning the syntactic and semantic As regard to the use of language in a pedagogical view, advertisements as a genre offer a great number of choices for the features...

Ngày tải lên: 26/11/2013, 13:27

... and explorative approaches A contrastive analysis was conducted with English as L2 and Vietnamese as L1 3.2 DATA COLLECTION 3.2.1 Sampling After observing many ads, we picked out about 200 particular ... Island Association Advocacy Networking Benefits LIA Long Island Association Leading long island Learn more In (52) “LIA” was illustrated by The long Island Association 4.1.6 Poetic Function Factors ... advertisement, metaphor, rhythm, balance and you can change your life by having laser eyes surgery from Ultralase contrast of sentences, clauses, phrases and words… also play their part in 4.1.4 Phatic Function...

Ngày tải lên: 26/11/2013, 13:29

... in persuasive strategies in EAs and VAs 4.3.4.3 Directive in persuasive strategies in EAs and VAs if + Past Perfect, Conditional II (= would + have + Past Participle) In Vietnamese, according ... such as layout, create many ways and strategies to make the messages become more vocabulary, syntax, and pragmatic features Besides, this study helps persuasive Persuasion is considered as an effective ... similarities persuasion strategies in advertisements are structured and what between EAs and VAs The first one is weasel words are usually characteristic discourse features are used in these advertisements...

Ngày tải lên: 26/11/2013, 13:29

... classification of Halliday and Hasan which conclude four categories: additive, adversative, causal, and temporal Here is an example of each: Additive Today, only forty-four inhabitants remain ... The table below shows the average length of a body in all advertisements taken into analysis, as far as the number of paragraphs and sentences are concerned: Total of bodies Paragraphs Total Per ... yesterday? She cant at weekends, because she has to go to her own house (Halliday and Hasan, 1976: 114) Clausal substitution Is there going to be an earthquake? It says so (Halliday and Hasan, 1976:...

Ngày tải lên: 14/12/2013, 00:41

... advertising language related to medical topics Secondly, the typical discourse features of EMAs and VMAs as well as the similarities and differences between two languages can make a considerable ... EMAs and VMAs in using grammatical cohesive devices 4.4.1.1 Reference in EMAs and VMAs According to Halliday and Hasan [16], reference is the specific nature of the information that is signaled ... risks as well as precaution measures 4.2.5 Summary 4.3 SYNTACTIC FEATURES 4.3.1 Passive Voice in EMAs and VMAs Quirk at al [29, p.166] stated that the passive is more commonly used in informative...

Ngày tải lên: 11/05/2016, 14:25

... eating habits All of this means that the advertiser can take for granted that a female of a particular age, living in a certain country, speaking a certain language, with a certain income, reading ... framework The new media paradigms that make possible pan-national advertising are first examined in an attempt to define what pan-European media and markets actually mean in cultural and linguistic ... is an accepted and established practice among translators, and David Crystal defines a loan word as a linguistic unit (usually a lexical item) which has come to be used in a language or dialect...

Ngày tải lên: 12/03/2017, 20:59

... language, vocabulary derived from Latin That is why formal spoken language has many features very similar to written texts, particularly absence of vernacular vocabulary and slang, as well as the ... poster.” Halliday and Hassan (1976) viewed “Text” as a “semantic unit” characterized by cohesion or a framework that is logical and general They used discourse to explain “Text”: A Text is a passage ... Informal Language in AOSs and VOSs Based on the data, a large number of vocabularies used in AOSs are informal contractions and slangs Contraction is defined by Oxford Advanced Learner Dictionary...

Ngày tải lên: 26/11/2013, 12:41

... theory as well Below are the main procedures for data analysis: - The data analysis was based on the quantitative and the qualitative data to point out the main layout, lexical choice and syntax ... fruitful data analysis, at first, asks for a good management of qualitative and quantiative data because there is a fact that data not only prove 29 theories, they are able to generate and supplyment ... and in number -Parallel construction: Using parallel construction in similar grammartical phrases, clauses, ideas…improves sentence clarity -Grammar and Punctuation: The correct grammar and accurate...

Ngày tải lên: 26/11/2013, 13:26

... 3.4 DATA COLLECTION AND ANALYSIS 3.4.1 Data Collection 3.4.2 Data Analysis 3.5 RELIABILITY AND VALIDITY 10 CHAPTER FINDINGS AND DISCUSSION 4.1 LAYOUT IN EFRs AND VFRs Basically, the layout of a ... Subordinate Clause Here are some examples: 13 (4.31) [ ] It’s a film that fascinates as much as it frustrates [65] (4.32) [ ] It’s a bold, foolhardy flourish that proves as distracting as it is disorienting ... logically and effectively, learners must pay attention to the above discourse features Firstly, in terms of the layout, learners must decide how many parts a film review has and how ideas in each...

Ngày tải lên: 26/11/2013, 13:26

... similar words, phrases, or clauses As shown in the above example, in (4.73) parallel structures are made up at clause level At lower level of parallel, word balancing with word appears popularly: ... attitudes toward the audience In fact, it is not easy to make a good speech that is appropriate to various audiences In order to produce a fascinating and persuasive speech, one must master the ... which the parts of something are arranged, and the layout of a graduation speech is the way in which the writer arranges and organizes the parts or ideas in the discourse of the graduation speech...

Ngày tải lên: 26/11/2013, 13:27

... research act collected was the Representatives, commissives and declarations appear with the low frequency in ESAs As far as I know, discourse analysis itself is a broad field comprising a large ... Event/Plan of research topic by reviewing previous studies, choosing the approach the ESAs are Noun to the research, collecting data related to the research, analyzing data Table 4.1 Phrasal and Clausal ... Also, this research is carried out with the hope to raise the awareness of language learners about the distinctive features of ESAs and thus to help learners have a new look in preparing an announcement...

Ngày tải lên: 26/11/2013, 13:28

... discourse analysis aand Mc Carthy [28] gave an insight into how texts are structured beyond the sentence –level; As for cohesion, Haliday and Hasan [20] regarded a coherent text as having two characteristics ... him/herself has made a great contribution to art /science/politics/etc.[62] 2.2.8.3.Some Notes on the Oscar Wikipedia cites “An Academy Award, also known as the Oscar, is granted by the American Academy ... THE LAYOUT OF EOASs 4.1.1 General Layout of EOASs In this study, I have surveyed 100 EOASs with various elements forming their layouts As a result, EOASs generally contains several logically...

Ngày tải lên: 26/11/2013, 13:28

... in VCAs were chosen 3.4 DATA COLLECTION 3.5 DATA ANALYSIS One hundred official collective agreements are collected for - Analyzing data: ECAs and VCAs are analyzed in terms of layout, lexical choices, ... representative for each party The names of parties are stated in ECAs, but not in VCAs Especially, the seals are not passive voice is used in ECAs and VCAs - To achieve inclusiveness and precision, ... the agreement is made All the recitals are put below the title of VCAs and are presented by “Căn c (vào)…” functioning as a verb phrase 4.1.1.4 End-marking sentence of ECAs and VCAs official name...

Ngày tải lên: 26/11/2013, 13:30

... Text Halliday and Hassan (1976:12) [22] view Text as a “semantic unit” characterized by cohesion or a framework that is logical and general and use Discourse to explain Text A text is a passage ... the part or aspect of the book evaluated The evaluative category is a category which actually evaluates the thing evaluated, and the evaluating response is the evaluator’s reaction – an alternative ... States of America, Canada, and Vietnam 3.5 DATA ANALYSIS Collected data will be mainly analyzed on the basis of the following points: Layout, lexical features, syntactic structures, cohesion, and Coherence...

Ngày tải lên: 26/11/2013, 13:30

... individuals establish and maintain social identity and relationships The study of language in use, Discourse analysis, has become a new area of language investigation since the early decades of ... contexts Practically, the AdE is a critical part of the application A memorable essay can also make an applicant stand out from a crowd of equally eligible ones It can easily become the admissions ... p.76], an essay is defined as a piece of writing several paragraphs long instead of just one or two paragraphs It is written about one topic, just as a paragraph is However, the topic of an essay...

Ngày tải lên: 26/11/2013, 13:31

... in teaching and learning English 3.2.1 Application of Discourse Analysis to Teaching Grammar To enable teaching more naturally the usage of the target language as well as source language, discourse ... container from Shanghai to the American East Coast was three thousand dollars Now the cost has risen to eight thousand dollars High transportation costs have already affected China's foreign trade ... finance minister upon presentation of budget, economic surveys and details of union budget They also incorporate areas where budget may have changed as well as highlighting areas that have achieved...

Ngày tải lên: 14/12/2013, 00:41

... of what he speaks On the contrary, the writer has the advantage of taking more time in choosing lexis and organizing ideas He can rearrange what has been written and make changes if he wants ... massacred a great number of our political prisoners detained at Yen Bai and Cao Bang”, the President can say “they fled and then massacred a great number of our political prisoners detained at ... fighting situations were and they knew that the Japanese built many military bases, particularly in Asia-Pacific countries, such as China, the Philippines, Myanmar, to fight against the Allies Therefore,...

Ngày tải lên: 14/12/2013, 00:41

... Information Retrieval ACM Press / Addison-Wesley Scott C Deerwester, Susan T Dumais, Thomas K Landauer, George W Furnas, and Richard A Harshman 1990 Indexing by latent semantic analysis JASIS, ... sort of machine learning, using a small manually annotated collection of texts When optimized -parameters are used, the Local Search procedure tries to simulate the behavior of human annotator who ... analyzed and lemmatized (Hajiˇ , 2000) and then indexed and repc resented as a vector We indexed only lemmas of nouns, adjectives, verbs, adverbs and numerals whose document frequency was greater than...

Ngày tải lên: 08/03/2014, 04:22

... book Acetaria This was published in 1699 along with the ninth edition of the "Kalendarium Hortense," a gardener's almanac The material for Acetaria was gathered as early as 1679 with the idea of ... 48 Ascalonia, 41 Ascetics, 106 Asparagus, 43; preferable to the Dutch, 43; how to cover in Winter without Dung, 87 Asphodel, 23 Astringents, Asthmatical, 31 Assa foetida, 52 Atriplex, 32 Augustus, ... Housewife; _and Acetaria: A Discourse of Sallets 42 that they may possibly be useful to correct, preserve and improve our_ Acetaria, _we have allow'd them Place as an_ Appendant _Variety upon Occasion:...

Ngày tải lên: 16/03/2014, 00:20